Turtle Wax Ice Polish and Detailer Provide Unprecedented Shine, Protection,
                                 Ease of Use

    CHICAGO, Nov. 1 /PRNewswire/ -- Turtle Wax(R) Inc. introduced a new car
polish formula today at the AAPEX and SEMA auto shows in Las Vegas called
Turtle Wax(R) Ice(TM) Synthetic Car Polish. Unlike traditional car polish,
Turtle Wax Ice is a clear liquid that wipes on-and-off the exterior of a car
with minimal effort while producing exceptional shine and protection. Turtle
Wax is the No. 1 car appearance brand in the world and recognizes its new Ice
as one of the greatest innovations in the company's 60 year history.
    "The development of Ice car polish is a credit to the decades of research
and consumer insights that have taken place here," said Tom Healy, vice
president of marketing at Turtle Wax. "Turtle Wax Ice is a revolutionary
product that people have been asking for. The launch of Ice sets a new bar in
automotive appearance products -- there's nothing else like it on the market
today."
    Turtle Wax Ice is a completely new technology formulated to deliver
exceptional shine and durability. The clear polish can be applied to
practically any exterior surface to restore color and shine, including bumpers
and plastic moldings around side view mirrors, headlights and indicators.
Turtle Wax Ice can be applied in direct sunlight, leaves no white residue on
the vehicle and is designed to shine and protect your car's finish from the
sun's damaging UV rays. Turtle Wax Ice will be sold at retailers and
automotive specialty stores across the U.S. It will carry an MSRP of $16.99
for a 16 oz. bottle.
    Turtle Wax(R) Ice(TM) Synthetic Car Detailer is making its debut as well.
Just like the Ice car polish, Ice Detailer is a completely clear formula that
blends synthetic polymers and clarified Carnuba wax to provide a mirror-like
shine and long-lasting protection. Ice Detailer is ideal for a quick shine
between regular wax applications and for removing light duct from exterior
surfaces.

    About Turtle Wax
    Turtle Wax(R) is the No. 1 selling brand of car care products in the world
with sales in 90 countries.  Founded more than 60 years ago in Chicago, the
company is recognized for manufacturing environmentally-friendly appearance
and performance car care products for the retail consumer market and the
commercial car care and professional detailing industries.

    Media Contact
    Grant Deady
    312.396.9734
    Grant.deady@zenogroup.com

Link to this page: