35 Custom Accessories Will Enable Accent Owners to Personalize Their Vehicle

    LAS VEGAS, Nov. 1 /PRNewswire/ -- Hyundai Motor America unveiled the 2007
Accent SE three-door at the 2005 Specialty Equipment Market Association (SEMA)
Show today.  Poised for even greater popularity, the new 2007 Accent
three-door model (available in GS and SE trim) complements the all-new 2006
Accent GLS four-door, which will go on sale this November.  The Accent GS and
SE three-door models arrive next spring at Hyundai showrooms across the U.S.
    With more than 35 custom accessories being developed, buyers will be able
to modify Accent GS and SE to suit their individual style.

    Redefines compact cars
    "Our all-new Accent lineup is going to set the pace in the compact
segment," said Bob Cosmai, president and CEO of Hyundai Motor America.
"Consumers will be blown away by the amount of substance and standard safety
features found in this new model."
    The three-door Accent GS and SE overcome consumers' preconceived notions
of compromised performance, comfort and safety in an economy car.  Six airbags
and standard antilock brakes with Electronic Brake Force Distribution (EBD)
provide segment-leading safety for all passengers.  The class-leading
110-horsepower* (est.), 1.6-liter DOHC in-line four-cylinder engine with
Continuously Variable Valve Timing (CVVT), sport-tuned suspension and 16-inch
alloy wheels with P205/45R16 tires (SE model) enhance the car's fun-to-drive
character.  Accent GS and SE have the most interior volume in the segment at
108.1 cu. ft.* and more standard features than Chevrolet Aveo and Kia Rio.
    "There is a renewed interest in tuning and accessorizing compact cars, and
Accent defies the laws of economy in this very competitive segment," said John
Krafcik, vice president, Product Development and Strategic Planning, Hyundai
Motor America.  "The Accent GS and SE are fun-to-drive, affordable sport
compacts right out of the box and they will have more personalization
accessories available than the Scion xA."

    Personalization
    Vehicle personalization is a growing trend, increasingly important to new
car buyers.  According to SEMA, drivers spend $31 billion annually on
specialty appearance items and performance parts.  Hyundai plans to offer more
than 35 Accent accessories at launch, as dealer- or port-installed add-ons,
enabling buyers to make their Accent unique.  The accessories will include a
ground effects kit, cold air intake system, Kenwood MP3 satellite-ready radio,
aluminum pedals and doorsills, iPOD holder, chrome exhaust tip and many
others.  Factory-installed personalization options include a 220-watt,
AM/FM/6-disc CD changer premium audio system with six-speakers and Accent's
first power sunroof.

    Design
    Externally, the Accent GS and SE reflect Hyundai's sleek, confident design
direction, borrowing from the aerodynamic, clean look of the E3 concept car
unveiled at the 2004 Geneva Motor Show.  Up front, the vehicle features a bold
bodycolor grille and aerodynamic halogen headlights.  Bodycolored exterior
mirrors and door handles complement the sporty styling.  Sleek character lines
continue to the rear of the vehicle.  Accent GS's high-performance V-rated
P205/45R16 tires and lightweight five-spoke aluminum wheels provide terrific
handling and a big dose of street credibility.   A long wheelbase and higher
seating positions increase the spacious feeling of the interior.  A rear
spoiler and wiper are standard on all three-door Accents.

    Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai cars and sport utility
vehicles are distributed throughout the United States by Hyundai Motor America
and are sold and serviced through more than 670 dealerships nationwide.

     *  Based on 2006 segment comparison

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