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Sony Rolls a Lucky Seven in Vegas

        Special Unveiling of the 'Great American Super Car' Rocks SEMA

    LAS VEGAS, SEMA Booth #11066, Nov. 1 /PRNewswire/ -- The Sony Xplod(R)
team is flexing its muscles at the Specialty Equipment Manufacturers
Association (SEMA) trade show.
    Attendees will see, hear and feel intense Xplod A/V systems, along with
two muscle cars, a lower-than-low Ford truck, one heavily armored Hummer H2, a
lightning fast Chevrolet Cobalt race car, and a Nissan 350Z import tuner.
    "Xplod offers so many options for in-car entertainment that no two systems
have to be alike," said Andrew Sivori, general manager of Sony Electronics
Mobile Electronics division.  "Our customers are all about creating never-
before-seen designs and our product line-up offers the technology and style
for extreme audio systems."

    Sony Hosts the Great American Super Car
    Debuting center stage in the booth is a Baldwin/Motion iteration of a 1969
Camaro.  This old-meets-new 700-hp SuperCoupe is updated with video technology
from Sony's XAV-A1 in-dash A/V center and two additional XVM-H65 monitors in
the headrests.  The sound is routed through three XM-SD22X two-channel
amplifiers and one XM-SD61X subwoofer amplifier.

    Back in Black
    With his garage filling up, Bill Goldberg, former pro-wrestler and muscle
car enthusiast is parking his black Dodge Dart in Sony's booth for SEMA.  This
classic 1968 muscle car is keeping it real with its original super stock
interior and bucket seats but the audio system is upgraded with products from
Xplod Specialty Series line.  The Dart's dash has a CDX-7715X AM/FM CD/MP3
receiver playing through a pair of XS-S690CX 6 X 9 three-way speakers and a
set of XS-D130SI component speakers.  These speakers are powered by two
XM-SD22X two-channel amplifiers.  In the trunk, an XM-SD51X class D amplifier
keeps the bass pounding through a single XS-LD105P5 10" subwoofer.

    Dropped '65 Ford Truck
    It doesn't get any lower than the 1965 Ford F250.  After its specialty
suspension work was complete and its custom 'cherry cola' paint job dried,
Xplod added the sound system.  The dash shows off a CDX-F7715X AM/FM CD/MP3
receiver routed to a XM-SD22X two-channel amplifier.  This lowrider is high on
power with four XM-SD61X class D amplifiers matched to four XS-LD125P5 12"
subwoofers.

    And in This Corner ...
    Weighing in at 10,000 pounds, Sony is taking no prisoners with its green
Hummer H2.  On the outside, it's armed with a steel exoskeleton while the
interior takes cues from the military.  The four seats are patterned after a
World War II bomber and a triangle design in the dashboard and doors resemble
a stealth bomber.  Inside the subwoofer enclosures, reminiscence of bomb
casings, are two XS-LD125P5 12" subwoofers powered by two XM-SD61X class D
mono subwoofer amplifiers.
    The video command center of the H2 is comprised of three LF-X1 Location
Free TVs, a KLV-21SG2 21" LCD television, six XVM-H65 video screens and the
video display on the CDX-M9905X AM/FM CD/MP3 receiver.

    The Heartbeat of Customization
    The checkered flag is waving for the 2000 pearl orange Corvette
convertible boasting a 650 hp super-charged engine.  This Vette has an XAV-A1
in-dash A/V center with an XT-V70 TV tuner.  The sound races through two sets
of XS-D170SI component speakers and two sets of XS-W4021 two-way speakers.
These speakers are tied to an XM-SD46X 4/3 channel amplifier.  The trunk hosts
four XS-LD105P5 10" subwoofers wired to four XM-SD51X class D mono subwoofer
amplifiers, mounted in a custom fiberglass enclosure.

    NHRA Sport Compact Race Car
    You won't find any Xplod equipment in this Chevy Cobalt because speakers,
amps and subs would just slow it down.  A 2.0 liter four cylinder Ecotec
engine with a single Borg-Warner Turbo generates the sound in this car.
Driven by Marty Ladwig in the NHRA Sport Compact Series, this front wheel
drive drag car has registered 202.02 MPH on a quarter mile track.

    Import Tuner
    The electric blue Team Xplod Nissan 350Z returns to SEMA for an encore
performance.  Now updated, this car is loaded with five amplifiers from the
Xplod Specialty Series product line.  The sound is pumped out through three
XS-LD125P5 12" subwoofers, two pairs of XS-W4021 and one set of XS-D170SI
component speakers.
    In the dash, enthusiast Sean Bennett installed CDX-M9905X AM/FM CD/MP3
receiver and a DVX-11A DVD player that plays back to two XVM-H65 video
monitors and the video display on the receiver.  And just for fun, there is a
Sony DCR-DVD301 Handycam(R) camcorder mounted to the vehicle's roll cage to
record runs down the race track or cruising around town.

     Contact:  Jenny Mehlow
               Sony Electronics
               858-942-3775
               jenny.mehlow@am.sony.com

               Aaron Emerson
               Burson-Marsteller
               312.596.3635
               aaron_emerson@det.bm.com


SOURCE Sony Electronics




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    CONTACT:
    Jenny Mehlow of Sony Electronics,
    +1-858-942-3775, jenny.mehlow@am.sony.com; or Aaron Emerson of
    Burson-Marsteller, +1-312-596-3635, aaron_emerson@det.bm.com, for
    Sony Electronics
    NOTE TO EDITORS: For additional information about Sony products,
    your readers can call (888) 222-SONY, or visit Sony's web site
    at: http://www.sony.com/Xplod. Press releases and digital images are
    available for the media at Sony Electronics' news and information
    web site at: http://www.sony.com/news