ATE PremiumOne(TM) Rotors offer OE quality, engineering
AUBURN HILLS, Mich., Nov. 1 /PRNewswire/ -- Continental Teves, a global
leader in brake technology, today introduced the availability of its
PremiumOne(TM) disc brake rotors for all European vehicle brands -- the first
in a series of launches that will include domestic and Asian vehicles as well.
The addition of the rotors further strengthens the already well-known ATE
brand of aftermarket brake products, and supports Teves' commitment to
providing a complete line of premium, high-quality brake products for the
aftermarket. ATE's PremiumOne(TM) rotors currently are on display at the 2005
Automotive Aftermarket Products Expo (AAPEX), booth 874, this week in Las
Vegas.
The ATE PremiumOne(TM) rotors are unique, in that each rotor design is
application-specific -- all are based on the original equipment design and
engineered to stringent tolerances, unlike many aftermarket replacement
products that take a one-size-fits-all approach.
ATE's premium rotors feature a differentiated and patented RotorLife(TM)
wear indicator, giving technicians a visual indicator of when the rotor should
be replaced. The rotor's groove design also disperses dirt and water and
enhances the dissipation of heat and gases to reduce brake fade and extend pad
life. In addition, ATE treats each PremiumOne(TM) rotor with MetaCote(TM), a
protective coating that not only helps prevent rust and corrosion, but also
provides an attractive finish.
"As one of the world's premier suppliers of braking systems and
components, we have earned an outstanding reputation as a premium, innovative
and reliable partner of the automotive industry," said David Mestdagh,
director, North American Aftermarket, Continental Teves. "The addition of the
PremiumOne(TM) rotor program further demonstrates the reputation and quality
of the ATE brand to our customers. "As the number one producer of foundation
brake products worldwide, we are able to leverage our technical and
engineering capabilities to provide a strong aftermarket product that meets
the demanding needs of the replacement customer for quality and value."
ATE PremiumOne(TM) rotors for Domestic and Asian vehicles will be
available in early 2006.
To learn more about the ATE brand of products, go to
http://www.ate-na.com .
The Continental Corporation is a leading supplier of brake systems,
chassis components, vehicle electronics, tires and technical elastomers. In
2004 the corporation realized sales of $15.6 billion. At present it has a
worldwide workforce of more than 81,000.
ATE is a brand of the Automotive Systems Division of Continental AG, a
worldwide leading technology partner to the automotive industry, integrating
extensive know-how in the fields of driving safety, powertrain and comfort.
In 2004 the division achieved sales of approximately $6 billion with a
workforce of more than 22,500. ATE serves the needs of the worldwide
aftermarket with innovative systems and a comprehensive program for brake
products with OEM quality as well as a customized range of special services.
SOURCE Continental Teves
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Related links:
http://www.conti-online.com
http://www.contitevesna.com http://www.ate-na.com
Company News On-Call:
http://www.prnewswire.com/comp/437525.html
CONTACT:
Michelle Caldwell of Continental News Bureau,
+1-313-882-6455 office, +1-313-418-4692 cellular,
Caldwell@academygroup.com
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