Maker of glass interlayers provides color and metallic glass
for hot cars in DUB Magazine booth
LAS VEGAS, Nov. 1 /PRNewswire-FirstCall/ -- Thanks to Solutia's Vanceva(R)
laminated glass, some of the cars in DUB Magazine's booth at the Specialty
Equipment Market Association (SEMA) Show have extra sizzle. Two Dodge
Magnums, one belonging to Pepsi and the other to Budweiser, will feature
Vanceva(R) Laminated Glass.
"DUB Magazine readers are always looking for something new and different,"
said Myles Kovacs, president of DUB Magazine Publishing. "In the past, the
aftermarket has been all about exotic paint, big wheels and chrome
accessories. High-end restylers and their customers still want those things,
but they are always looking for unique products -- and Vanceva(R) Laminated
Glass is not only new and unique, it offers great value because of the
additional benefits of laminated glass."
Pepsi's Bright Silver Metallic Dodge Magnum sports Vanceva(R) Laminated
Glass in all glazing positions. The front door positions, which must allow 70
percent light transmittance in most states, are Vanceva's Smoke Grey. The
rear door positions, rear quarter windows and back window are Silver Metallic.
Budweiser's Inferno Red Dodge Magnum also features Vanceva(R) Laminated
Glass in all glazing positions. Vanceva's Deep Red laminate is in the front
door positions, while the rear doors, rear quarter windows and back window
sport Vanceva's Deep Red Metallic laminate, giving it the look of red carbon
fiber.
"We have received tremendous response for our product at the DUB Magazine
Car Show and Concert Series, and our participation in restyling these two
Dodge Magnums complements that success," said Diane Romine, market development
director, Automotive Aftermarket. "This gives us a chance to further show
people how different Vanceva(R) Laminated Glass is. It provides unique
aesthetic value never before seen in automotive glass, and it has amazing
benefits that provide value beyond just the look."
The benefits enhance the look and functionality of the glass far above
what is possible with tempered glass. The interlayer in Vanceva(R) laminated
glass makes the glass much more secure than tempered glass -- it takes up to
30 seconds longer to break into a vehicle with laminated glass versus
traditional tempered glass. The color and metallic interlayers provide a
distinguished look to the vehicle, and since the PVB is sandwiched between the
glass, Vanceva(R) has many advantages over traditional post-applied films,
which can scratch or peel. The glass offers protection from 95 percent of UV
rays, protecting the high-end trim in the interiors of many restyled vehicles.
Laminated glass also provides a reduction in wind and road noise entering the
vehicle, making for a quiet ride -- and cuts down on the sound exiting the
vehicle, keeping the good sound in.
About Solutia Inc.
Solutia Inc. (OTC Bulletin Board: SOLUQ), an independent, publicly owned
enterprise headquartered in St. Louis, Missouri, has a major presence in both
national and international markets. Solutia produces Saflex(R) and Vanceva(R)
brand polyvinyl butyral (PVB) interlayers, that are used to manufacture the
laminated glass used in automotive, architectural and residential applications
throughout the world, and is the sole supplier of PVB for aircraft -- the most
demanding application. The company's other businesses include nylon fibers,
plastics, and intermediates; pharmaceutical services; window films for
aftermarket applications; aviation hydraulic fluids; and other performance
products.
At its inception, Solutia Automotive's side laminated glass was
exclusively found on two high-end European sedans. Today, it can be found on
39 vehicle models, from coupes to full-size SUVs, by manufacturers from all
over the world. Solutia Automotive manufactures interlayers used in laminated
automotive glass, and is not a glass producer itself. Information about
Solutia Automotive may be found at http://www.solutiaautomotive.com .
About DUB
The DUB franchise is the leading, authoritative voice in the urban
automotive lifestyle scene. Their publishing arm was the first in the
industry dedicated to covering celebrity-driven vehicles and giving a first-
hand look at the expansion of a multi-billion dollar industry that revolves
around the vast world of car customization. They are officially recognized as
the pioneers of what is known as the DUB market.
DUB Magazine - The Original Automotive Lifestyle Magazine, and DUB
Magazine Car Show and Concert Tour, spawned a new era of urban car culture and
lifestyle. DUB Industries' brands, including DUB(R), DUB Edition(R),
Dropstars(TM), and TIS (Twenty Inches Strong(TM)) are about individualism,
unique styling and seeing trends before they happen. When DUB Magazine
speaks, the world listens.
SOURCE Solutia Inc.
 back to top
Related links:
http://www.solutiaautomotive.com
CONTACT:
Diane Romine of Solutia Inc.,
+1-248-740-0491, Cell: +1-248-495-2300; or Marc Harlow of Franco
PR, +1-313-567-5014, Cell: +1-810-599-2558, for Solutia Inc.
|
