Partners Unveil First Collective OEM Channel Product at 2005 SEMA Show: the
Magellan Integrated Vehicle Navigation System for Ford F-150 Trucks
LAS VEGAS, SEMA Show, Nov. 1 /PRNewswire/ -- Thales Navigation, global
innovator of GPS products for outdoor and vehicle navigation, announced today
a partnership with Brandmotion, LLC to deliver the first integrated
aftermarket Magellan navigation system, based on the best-selling Magellan
RoadMate(TM). Brandmotion, a spin off of Johnson Controls, partners with
leading companies to develop, market and distribute seamlessly integrated
entertainment, safety and convenience products for automobile owners. The
Magellan partnership will provide integrated navigation devices for select
high volume vehicle lines, beginning with an integrated vehicle navigation
system for Ford F-150 trucks. Distributors and dealers attending the 2005
SEMA show will get a first look at the Brandmotion booth (#12282) and at the
Magellan booth (#11024, North Hall, Mobile Electronics section).
"This is an ideal opportunity for our Magellan OEM business and a strong
validation of our market leadership and strategy," said Hubert Canuet, general
manager of the Thales OEM business unit. "Brandmotion's OEM-level design and
engineering capabilities allow us to offer our best-selling, award-winning
Magellan vehicle navigation technology and provide it as a unique,
dash-integrated aftermarket vehicle navigation option with a factory-installed
appearance."
"This product capitalizes on the fast-growing demand for aftermarket
vehicle navigation systems by providing a seamless integration option from a
leader in vehicle navigation technology," said Jeff Varick, president of
Brandmotion. "Our product can be easily installed to fit on the dash of on
any 2004 or newer Ford F-150 truck so dealers can sell it directly to
customers with the purchase of a vehicle and install it immediately with a
sleek looking result."
The Magellan integrated navigation system delivers a full-color
touchscreen with visual, voice and text-prompted turn-by-turn guidance for
door-to-door routing anywhere in the United States and Canada. The system's
built-in nationwide maps ensure there is no need to download maps from a
computer. An additional 7 million pre-programmed searchable points of
interest conveniently provide locations of ATMs, gas stations, hotels,
restaurants and dozens of other categories of businesses. Among the system's
many other features is SmartDetour(TM), which automatically routes drivers
around traffic jams.
About Thales' navigation business
Thales' navigation business unit develops and manufactures world leading
positioning, navigation and guidance equipment. It markets its Magellan brand
GPS solutions in the consumer electronics, recreation, and automotive markets,
and its GPS and GNSS professional products in the survey, GIS/Mapping, and OEM
markets. Key innovations include the first U.S. commercial hand-held GPS
receiver for positioning and navigation, and the first handheld GPS with
industry standard Secure Digital Memory Card capabilities. Thales' navigation
business unit is headquartered in Santa Clara, CA and has worldwide
operations. For more information, visit
http://www.thalesgroup.com/navigation.
About Brandmotion, LLC
Brandmotion, LLC is a spin-off of Johnson Controls Inc., a global market
leader in automotive systems. Brandmotion delivers highly integrated
automotive accessory solutions to consumers via multiple distribution
channels. Brandmotion specializes in high demand consumer accessories such as
navigation systems, hands-free Bluetooth phone systems, MP3 players and DVD
players, and is the exclusive content provider for Johnson Controls
RailPort(TM) OEM overhead docking system for consumer electronics. For more
information, visit http://www.brandmotion.com.
(C) 2005 Thales Navigation, Inc. All rights reserved. Magellan, RoadMate
and SmartDetour are trademarks of Thales Navigation.
SEMA Booths 11024 and 12282
SOURCE Magellan, Thales
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Related links:
http://www.thalesgroup.com
CONTACT:
Media, Angela Linsey-Jackson of Thales
Navigation, +1-909-394-5062,
alinsey-jackson@thalesnavigation.com; or Paul Jackson of ICMS,
+1-313-730-5940 pjackson@icmsllc.com, for Brandmotion, LLC;
Sales, Jeff Varick, President of Brandmotion, LLC,
+1-734-904-6211, jvarick@brandmotion.com; or Troy Miller,
Director of OEM Sales of Thales Navigation, +1-909-394-5077,
tmiller@thalesnavigation.com
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