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Honda Takes Center Stage at SEMA as Vehicle Manufacturer of the Show

               2006 Honda Civic Si Dominates as Car of the Show

    LAS VEGAS, Nov. 1 /PRNewswire/ -- More than 50 Honda and Acura project and
concept vehicles have invaded the Specialty Equipment Market Association's
(SEMA) annual show in Las Vegas, a trend-setting industry venue for the
automotive specialty equipment market, where Honda has the prestigious
distinction of being named the "Vehicle Manufacturer of the Show" (VMOS) and
the Civic Si is the official "Car of the Show."
    Dozens of Honda- and Acura-supported project vehicles, combined with
hundreds of other display vehicles, demonstrate the many extremes of
customization and personalization that range from ultra high-performance to
the ultimate in sound and style.  Highlights include the world debuts of the
Sport Concept Civic Si, a concept vehicle by Honda, and the Team Honda
Research Civic Si racecar that will compete in endurance road racing events.
A total of 19 2006 Civic Si project vehicles are on display that have been
modified by such popular aftermarket tuners as AEM/DC Sports, Mackin, GReddy,
Tein, Hasport and many more.
    "Our high level of participation in the SEMA show this year sends a strong
message to performance enthusiasts," said John Mendel, senior vice president
of American Honda Motor Co., Inc.  "We're showing that Honda is serious about
delivering desirable products that perform well out of the box and create the
perfect platform for personalization."
    Bridging the gap from show car to road car, a new line of Honda Factory
Performance(TM) (HFP(TM)) suspension and body kits is being unveiled for the
2006 Civic Si, Civic Sedan and Civic Coupe.  The new HFP kits feature
performance-oriented suspension components along with larger wheels, tires,
aerodynamic body kits and, for the first time ever, an HFP muffler.
    Honda is the first non-domestic automaker to be named VMOS, a designation
that will further elevate Honda's presence among the hundreds of thousands of
automotive industry insiders who will attend the four-day show starting today
at the Las Vegas Convention Center.
    "Honda vehicles are among the most popular in the automotive specialty
equipment market," said Christopher J. Kersting, SEMA president and CEO.
"Honda's role as Vehicle Manufacturer of the Show will allow Honda to maintain
a strong presence in this market now and in the future."
    Honda's designation as VMOS coincides with a major milestone in the
evolution of one of the most respected cars of the sport compact performance
movement: the Honda Civic Si.  Reasserting its role as class-leading sport
compact, the recently debuted 2006 Civic Si bursts onto the scene with a
197-horsepower DOHC 2.0-liter i-VTEC engine, 6-speed manual transmission, a
limited slip differential, and a performance-oriented exhaust system.
Demonstrating the tremendous performance potential of the Civic platform, the
new Civic Si is destined to be known as the best handling and most powerful
Civic to ever touch tire to asphalt in America.
    Honda is unveiling the "Sport Concept Civic Si" and is highlighting a
number of Honda vehicles that have been built especially for the show. Among
these are a dozen 2006 Civic Si show cars that have been delivered to sport
compact vehicle builders across the country.  Selecting from hundreds of
proposals, Honda chose the very best designs and provided builders with the
new Si.  The stunning creations are on display throughout the convention hall.
    The high performance 2006 Civic Si once again emphasizes Honda's
credentials as a leading performance innovator.  Beginning in the early 1980s,
performance builders and racers recognized the potential of Honda engines to
radically re-shape the high performance field.  At a time when V-8 engines
were considered the only performance option, 4-cylinder Honda Civics began to
get noticed as they won races and set speed records.  By the late 1980s, the
Honda Civic had become one of the most popular vehicles of the sport compact
performance movement that was just taking root and would later explode in
popularity throughout the 1990s.
    In addition to the Civic Si, a wide variety of Honda's new Ridgeline half-
ton trucks will be exhibited with modifications that range from slammed to
lifted.  Convention-goers will get one of their first looks at the performance
and body modifications that showcase the huge potential of the Ridgeline and
specialty equipment enhancements with the Street Sport Concept Ridgeline and
the All-Terrain Ridgeline Concept.

    For more information about Honda vehicles, please visit http://www.honda.com. For
media inquiries please go to http://www.hondanews.com.


SOURCE American Honda




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