LAS VEGAS, Nov. 1 /PRNewswire/ -- Subaru of America, Inc. launched an
online game competition today at the Specialty Equipment Market Association
(SEMA) Show, to showcase the redesigned 2006 Subaru Impreza.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO )
"Our research shows a strong correlation in the lifestyles of performance
and tuner enthusiasts - like the crowd here at SEMA, and online gamers," said
Rick Crosson, Vice President, Marketing, Subaru of America, Inc. "We're
hoping to attract new customers to the Subaru and Impreza brand through the
online game competition and interactive experience."
Developed with interactive agency of record for Subaru R/GA,
http://www.ImprezaShakedown.com features interviews, driving footage and
advice from Subaru Motorsports drivers. In addition to playing the game,
guests can download wallpapers, music and video. They can also explore the
features of the redesigned 2006 Subaru Impreza.
"Gaming is a great, unconventional way for participants to learn about and
immerse themselves in the Subaru brand," said Bob Greenberg, Chairman, CEO and
Chief Creative Officer of R/GA. "This kind of engaging consumer experience is
what sets apart great marketers like Subaru from its competition."
To play the game, participants first pick a Subaru Impreza model and a
Subaru Motorsports driver they want to race, then select one of three tracks
and ultimately "tune" their vehicle for optimal performance - picking the
right set of tires and suspension to get them across the finish line the
fastest.
Each stage features three different tracks. Times to beat are posted
online along with a countdown to the end of the stage's round. Players race
against the track. Success will largely be a result of the optimal
configuration of the car against the ever-changing surface of the selected
track.
In addition to the entertaining experience, there are prizes at stake for
those who put their driving skills and knowledge to the test. Players compete
in four stages, of which the top 30 racers will compete in a championship
round. Hundreds of stage winners will receive prizes like DC Shoe gift
certificates and Impreza Shakedown T-shirts. Three finalists will compete for
grand prizes including a free trip to the widely respected O'Neil Rally
School.
For complete competition rules and schedule, please visit
http://www.ImprezaShakedown.com.
About R/GA
R/GA (http://www.rga.com) is the New York-based advertising agency that is
centered in interactive and serves as the lead digital partner for Fortune 500
companies and world-class brands. R/GA focuses on creating optimized, user-
centric experiences that sell products, engage customers and build brands
across channels, from the Web to broadband/enhanced television and wireless
devices. Founded in 1977, R/GA is the world's most award-winning interactive
agency and has received the top creative awards for film, broadcast and
interactive.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company
markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and
accessories through a network of nearly 600 dealers across the United States.
Subaru makes the best-selling All-Wheel Drive car sold in America based on
R.L. Polk & Co. new vehicle retail registration statistics calendar year-end
2004. For additional information visit http://www.subaru.com.
Contact: Lisa Fleming
Subaru of America, Inc.
(856) 488-5093
lfleming@subaru.com
SOURCE Subaru of America, Inc.
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Related links:
http://www.subaru.com
http://www.ImprezaShakedown.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO
AP Archive: http://photoarchive.ap.org PRN Photo Desk
photodesk@prnewswire.com
CONTACT:
Lisa Fleming, Subaru of America, Inc.,
+1-856-488-5093, lfleming@subaru.com
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