Sports Illustrated Taps Budweiser as Host of Torino 2006 Olympic Winter Games Party

		Budweiser and Sports Illustrated have announced plans to host the "SI Party at Club Bud" during the Olympic Winter Games in Torino, on Feb. 25. The event is expected to attract Olympic medal winners, sports legends and Hollywood stars. Club Bud, a six-story pyramid-shaped nightclub located will feature a distinctive bar stocked, dance floor, DJ tower, video screens and hot tub. Budweiser also will host three other Olympic Winter Games parties on Feb. 13, 17 and 18. (PRNewsFoto) ST. LOUIS, MO USA

'SI Party at Club Bud' set for Feb. 25 ST. LOUIS, Nov. 1 /PRNewswire-FirstCall/ -- Budweiser and Sports Illustrated announced plans today to host the "SI Party at Club Bud" during the 2006 Olympic Winter Games in Torino, Italy. The party, scheduled for Feb. 25, is expected to draw more than 1,000 people from a guest list that includes Olympic medal winners, sports legends and Hollywood stars. (Photo: http://www.newscom.com/cgi-bin/prnh/20051101/CGTU094 ) Club Bud will be a six-story pyramid-shaped nightclub located on the Po River across from Piazza Vittorio in the city center of Torino. The club includes a distinctive bar, dance floor, DJ tower, video screens and a hot-tub. In addition to the "SI Party at Club Bud," Budweiser will host three other exclusive parties on Feb. 13, 17 and 18 for fans and athletes. "Sports Illustrated's parties have reached legendary status among those attending or following the Olympic Games," said Tony Ponturo, vice president of global media and sports marketing, Anheuser-Busch, Inc (NYSE: BUD). "As the world unites next February in the spirit of competition, our goal is to make sure the 'SI Party at Club Bud' is one of the most talked about events at the Olympic Winter Games." Sports Illustrated has hosted parties at every Olympic Games since the 1984 Olympic Games in Los Angeles. The mix of athletes, celebrities and fans in attendance quickly made these parties the social event of the Olympic Games. "For decades, our parties have been the must-have ticket for athletes and fans from around the world," said Dave Morris, publisher, SI. "Sports Illustrated is excited to join Budweiser in Torino to throw the ultimate party. We know teaming with Budweiser will make this an even more unforgettable event." Budweiser has been an Olympic supporter since the 1984 Olympic Games in Los Angeles. The brand is the Official Beer Sponsor of the 2006 Olympic Winter Games in Torino and the Official International Beer Sponsor of the 2008 Olympic Games in Beijing. Sports Illustrated began its Olympic sponsorship in 1980 and was a TOP Worldwide Sponsor from 1984-2004. The magazine was also the IOC's Worldwide Publishing Partner and published an "SI Daily" edition during the Games in Atlanta and the Winter Games in Salt Lake City.