HARTSVILLE, S.C., Nov. 1 /PRNewswire-FirstCall/ -- Sonoco has mixed
just the right blend of packaging and point-of-purchase display creativity
to design a winning marketing combination for Chef Paul Prudhomme's Magic
Seasoning Blends.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO)
John McBride, vice president of sales and marketing for Chef Paul's,
said that Sonoco's ability to deliver a complete marketing solution for the
spices has given the company an edge over competitors.
"We were very happy with Sonoco's integrated packaging solution for our
spices, and we knew that we could count on Sonoco for quality and excellent
customer service," McBride said. "So it made sense to work with Sonoco to
create a point-of-purchase display to distribute to retail locations along
with our product."
McBride said he was impressed with Sonoco's ability to apply
capabilities related to printing on corrugated materials to create an
eye-catching point- of-purchase display promoting its new product.
"Shoppers make split second decisions about food purchases at retail,"
McBride said. "It's critical to grab their attention in order to
communicate brand value and points of differentiation."
Chef Paul Prudhomme's Magic Seasoning Blends are sold at locations
throughout the United States and 28 additional countries. Each blend is
sold in a Sonoco composite can that holds approximately two ounces. Now,
stores also receive counter unit displays along with their product
shipments. The display units are 18 inches tall and 11 inches wide. Each
display folds flat for shipping and expands to become a six-inch deep easel
stand.
Sonoco's ability to meet its customer combined needs for innovative
packaging and point-of-purchase displays is accomplished through teamwork,
said Mike Anderson, Sonoco's senior account manager.
"There's a lot of collaboration needed when multiple Sonoco businesses
are involved with a project for one customer," Anderson said. "In this
case, a number of Sonoco teams in locations throughout the U.S. were able
to combine their capabilities into a viable total customer solution."
Chef Paul Prudhomme's Magic Seasoning Blends are offered in 16
different flavor profiles, anchored by seven original blends: Meat
Magic(R), Poultry Magic(R), Blackened Redfish Magic(R), Seafood Magic(R),
Blackened Steak Magic(R), Pork & Veal Magic(R) and Vegetable Magic(R).
About Sonoco
Sonoco (NYSE: SON), founded in 1899, is a global manufacturer of
industrial and consumer products and provider of packaging services, with
more than 300 operations in 35 countries, serving customers in 85 nations.
For more information on the Company, visit http://sonoco.com.
About Chef Paul Prudhomme's(R) Magic Seasoning Blends(R)
New Orleans native Paul Prudhomme is one of America's most well known
chefs. His signature spice blends were first introduced to the foodservice
community in 1983 and are relied on by professional cooks worldwide for
their quality, consistency and distinct flavor profiles. Visit
http://www.chefpaul.com for more information.
SOURCE Sonoco
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Related links:
http://www.sonoco.com
http://www.chefpaul.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Roger Schrum of Sonoco, +1-843-339-6018, or
roger.schrum@sonoco.com
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