SEMA's Awards Program Spotlighting Accessory Friendly Vehicles Chooses the
Toyota Tundra in Best Truck Category
LAS VEGAS, Nov. 1 /PRNewswire/ -- The Toyota Tundra was recognized as
the most accessory friendly truck at the 2006 SEMA Show in Las Vegas,
capturing one of three SEMA Vehicle Design Awards to join a prestigious
list of past winners.
Each SEMA Vehicle Design Award recipient was part of a selection
process that encompassed several SEMA member companies and automakers who
regularly participate in technology sharing programs. These programs
consist of various data sharing, measurement sessions and technology
transfer initiatives which provide valuable information for each specialty
equipment manufacturer to be in sync with the launch of new vehicles.
The SEMA Vehicle Design Awards were established to honor those newly
introduced vehicles that best exemplify the alliance between the OEMs and
SEMA-member companies. The awards recognize and celebrate the vehicles that
a select group of voting members has chosen as the most accessory-friendly
vehicles of the year. The Toyota Tundra received nearly 41 percent of the
votes for 2006.
"Vehicle accessorization is becoming more and more important to our
customers, especially with trucks. Toyota has always been very supportive
and interested in vehicle accessorization and our partnership with these
companies through SEMA allows us to have high quality accessories at the
point of sale," commented Brian Smith, Corporate Manager of Truck
Operations for Toyota Motor Sales USA.
"Our participating manufacturing members had early access to the Toyota
Tundra and discovered that the design and engineering of this popular truck
provides several opportunities for customer personalization," said Carl
Sheffer, SEMA vice president, OEM Relations. "Based on feedback from the
automakers, we are having a positive impact on the design and marketing of
future vehicles."
SEMA reveals the winners of the Accessory Friendly Car, Truck, SUV and
Hybrid categories at the SEMA Show in Las Vegas, the largest automotive
specialty equipment trade event where the industry unveils thousands of new
products to visiting trade professionals.
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $34 billion specialty automotive industry of 6,817
member-companies. It is the authoritative source for research, data, trends
and market growth information for the specialty auto parts industry. The
industry provides appearance, performance, comfort, convenience and
technology products for passenger and recreational vehicles. For more
information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA
91765, tel: 909/396-0289 or visit http://www.sema.org and http://www.enjoythedrive.com.
Image available at: http://www.sema.org/images/2007semadesignawards_truck.jpg
CAPTION: The Toyota Tundra was named the most accessory friendly truck
at the 2006 SEMA Show in Las Vegas, capturing one of three SEMA Vehicle
Design Awards and joining a prestigious list of past winners.
SOURCE SEMA (Specialty Equipment Market Association)
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Related links:
http://www.sema.org
CONTACT:
SEMA News Bureau, +1-909-396-0289, ext. 217,
or +1-714-557-3663, ext. 210
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