SEMA's Awards Program Spotlighting Accessory Friendly Vehicles Chooses the
Jeep Wrangler in Best SUV Category
LAS VEGAS, Nov. 1 /PRNewswire/ -- The Jeep Wrangler was recognized as
the most accessory friendly SUV at the 2006 SEMA Show in Las Vegas,
capturing one of four SEMA Vehicle Design Awards and joining a prestigious
list of past winners.
Each SEMA Vehicle Design Award recipient was part of a selection
process that encompassed several SEMA member companies and automakers who
regularly participate in technology sharing programs. These programs
consist of various data sharing, measurement sessions and technology
transfer initiatives which provide valuable information for each specialty
equipment manufacturer to be in sync with the launch of new vehicles.
The SEMA Vehicle Design Awards were established to honor those newly
introduced vehicles that best exemplify the alliance between the OEMs and
SEMA-member companies. The awards recognize and celebrate the vehicles that
a select group of voting members has chosen as the most accessory-friendly
vehicles of the year. The Jeep Wrangler received nearly 25 percent of the
votes for 2006.
"The big advantage that SEMA offers DaimlerChrysler is putting us
together with providers and bringing quality parts to market. They enable
us to work with the accessory companies early and ultimately the customer
wins with a higher quality accessory. The Jeep Wrangler is the perfect
canvas for personal accessories and re-accessorization," said Scott Brown,
DaimlerChrysler Group Communications, West Coast.
"Our participating manufacturing members had early access to the Jeep
Wrangler and discovered that the inherited design and classic engineering
of this vehicle provides several opportunities for customer
personalization," said Carl Sheffer, SEMA vice president, OEM Relations.
"Based on feedback from the automakers, we are having a positive impact on
the design and marketing of future vehicles."
SEMA reveals the winners of the Accessory Friendly Car, Truck, SUV and
Hybrid categories at the SEMA Show in Las Vegas, the largest automotive
specialty equipment trade event where the industry unveils thousands of new
products to visiting trade professionals.
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $34 billion specialty automotive industry of 6,817
member-companies. It is the authoritative source for research, data, trends
and market growth information for the specialty auto parts industry. The
industry provides appearance, performance, comfort, convenience and
technology products for passenger and recreational vehicles. For more
information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA
91765, tel: 909/396-0289 or visit http://www.sema.org and http://www.enjoythedrive.com.
Image available at: http://www.sema.org/images/2007semadesignawards_suv.jpg
CAPTION: The Jeep Wrangler was named the most accessory friendly SUV at
the 2006 SEMA Show in Las Vegas, capturing one of four SEMA Vehicle Design
Awards and joining a prestigious list of past winners.
SOURCE SEMA (Specialty Equipment Market Association)
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Related links:
http://www.sema.org
http://www.enjoythedrive.com
http://www.sema.org/images/2007semadesignawards_suv.jpg
CONTACT:
SEMA News Bureau, +1-909-396-0289, ext. 217,
or +1-714-557-3663, ext. 210
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