SEMA's Awards Program Spotlighting Accessory Friendly Vehicles Chooses the
Chevrolet Silverado Classic in Best Hybrid Category
LAS VEGAS, Nov. 1 /PRNewswire/ -- The Chevrolet Silverado Classic
Hybrid -- the first full-size production pickup to utilize hybrid
technology -- is also the first hybrid to be recognized as the most
accessory friendly vehicle at the 2006 SEMA Show in Las Vegas, capturing
one of four SEMA Vehicle Design Awards and becoming the benchmark in SEMA's
newest design award category.
Each SEMA Vehicle Design Award recipient was part of a selection
process that encompassed several SEMA member companies and automakers who
regularly participate in technology sharing programs. These programs
consist of various data sharing, measurement sessions and technology
transfer initiatives which provide valuable information for each specialty
equipment manufacturer to be in sync with the launch of new vehicles.
The SEMA Vehicle Design Awards were established to honor those newly
introduced vehicles that best exemplify the alliance between the OEMs and
SEMA-member companies. The awards recognize and celebrate the vehicles that
a select group of voting members has chosen as the most accessory-friendly
vehicles of the year. The Chevrolet Silverado Classic Hybrid received
nearly 22 percent of the votes for 2006.
"The collaboration between Chevrolet, General Motors and SEMA is very
valuable. We gain a lot of accessory ideas and product ideas to give the
consumers what they really want. We look closely at what is offered at
SEMA, we are encouraged with what's offered and we look at new ideas.
That's where the collaboration comes in strong for us," commented Dale
Sullivan, Regional Sales Marketing Manager, Western Region, General Motors.
"Our participating manufacturing members had early access to the
Chevrolet Silverado Classic Hybrid and discovered that its proven lineage
of design and engineering provides several opportunities for customer
personalization," said Carl Sheffer, SEMA vice president, OEM Relations.
"Based on feedback from the automakers, we are having a positive impact on
the design and marketing of future vehicles."
SEMA reveals the winners of the accessory friendly Car, Truck, SUV and
Hybrid categories at the SEMA Show in Las Vegas, the largest automotive
specialty equipment trade event where the industry unveils thousands of new
products to visiting trade professionals.
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $34 billion specialty automotive industry of 6,817
member-companies. It is the authoritative source for research, data, trends
and market growth information for the specialty auto parts industry. The
industry provides appearance, performance, comfort, convenience and
technology products for passenger and recreational vehicles. For more
information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA
91765, tel: 909/396-0289 or visit http://www.sema.org and http://www.enjoythedrive.com.
Image available at: http://www.sema.org/images/2007semadesignawards_hybrid.jpg
CAPTION: The Chevrolet Silverado was named the most accessory friendly
hybrid at the 2006 SEMA Show in Las Vegas, capturing one of four SEMA
Vehicle Design Awards.
SOURCE SEMA (Specialty Equipment Market Association)
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Related links:
http://www.sema.org/images/2007semadesignawards_hybrid.jpg
http://www.enjoythedrive.com http://www.sema.org
CONTACT:
SEMA News Bureau, 909-396-0289, ext. 217, or
+1-714-557-3663, ext. 210
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