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American Honda Reports Record October Sales

             Accord, Civic, Fit and Odyssey post largest gains

    TORRANCE, Calif., Nov. 1 /PRNewswire/ -- American Honda Motor Co.,
Inc., posted record October sales of 114,799 Honda and Acura vehicles,
surpassing the previous October 2005 record of 110,895, the company
announced today. Based on the daily selling rate*, October sales declined
0.2 percent due to one additional selling day compared to last year.
    Year-to-date, American Honda sales increased 2.5 percent to 1,308,319.
Honda Division year-to-date sales increased 4.3 percent to 1,158,707.
    Honda Division posted record October sales of 101,913, up 3.4 percent
compared to last year. October records for individual models included the
Odyssey with sales of 14,451, up 24.4 percent, and the Fit, with sales of
4,868, up 67.3 percent for the month. Sales of the Accord increased 25.8
percent to 30,936. Sales of the Civic increased 7.3 percent to 23,809.
Honda Division total car sales increased 19.8 percent to 59,921.
    "Car sales are gaining momentum and response to the new Accord has been
positive," said Dick Colliver, executive vice president of American Honda.
"Car sales are up for a variety of reasons, but the number one reason is
that compelling products with inherent value generate consumer interest."
    Acura Division posted sales of 12,886 with a new October record set for
the RDX sport utility vehicle. Sales of the RDX increased 9.5 percent to
1,937. Sales of the MDX sport utility vehicle increased 5.4 percent to
4,855. Record Acura Division light-truck sales increased 6.5 percent to
6,792. October sales of the TL luxury performance sedan totaled 3,421; the
TSX sports sedan totaled 2,308.
    * The daily selling rate (DSR) is calculated with 26 days for October
      2007, versus 25 days for October 2006. Year-to-date, the DSR is
      calculated with 256 days for 2007, versus 255 days for 2006. All
      percentages reflect DSR.
    For more information about Honda vehicles, please visit
http://www.honda.com. For media inquiries, please go to
http://www.hondanews.com.
    For more information about Acura vehicles, please visit
http://www.acura.com. For media inquiries, please go to
http://www.acuranews.com.
                American Honda Vehicle Sales For October 2007

                                 Month-to-Date              Year-to-Date
                            October October  DSR**   October   October  DSR**
                              2007    2006   % Chg.    2007      2006   % Chg.

    American Honda Total    114,799 110,624  -0.2% 1,308,319 1,271,134   2.5%
       Total Car Sales       66,015  57,835   9.8%   743,794   722,847   2.5%
       Total Truck Sales     48,784  52,789 -11.1%   564,525   548,287   2.6%
          Honda Total Car
           Sales             59,921  48,088  19.8%   661,405   604,454   9.0%
          Honda Total Truck
           Sales             41,992  46,659 -13.5%   497,302   501,713  -1.3%
          Acura Total Car
           Sales              6,094   9,747 -39.9%    82,389   118,393 -30.7%
          Acura Total Truck
           Sales              6,792   6,130   6.5%    67,223    46,574  43.8%
    Domestic Car Sales *     50,402  45,312   7.0%   603,212   574,928   4.5%
       Honda Division        46,981  39,522  14.3%   554,719   514,864   7.3%
       Acura Division         3,421   5,790 -43.2%    48,493    60,064 -19.6%
    Domestic Truck Sales *   34,752  32,376   3.2%   401,792   411,850  -2.8%
       Honda Division        27,960  26,246   2.4%   334,569   365,276  -8.8%
       Acura Division         6,792   6,130   6.5%    67,223    46,574  43.8%
    Import Car Sales         15,613  12,523  19.9%   140,582   147,919  -5.3%
       Honda Division        12,940   8,566  45.3%   106,686    89,590  18.6%
       Acura Division         2,673   3,957 -35.0%    33,896    58,329 -42.1%
    Import Truck Sales       14,032  20,413 -33.9%   162,733   136,437  18.8%
       Honda Division        14,032  20,413 -33.9%   162,733   136,437  18.8%

    MODEL BREAKOUTS BY DIVISION

    Honda Division Total    101,913  94,747   3.4% 1,158,707 1,106,167   4.3%
        Fit                   4,868   2,797  67.3%    45,953    23,099  98.2%
       Accord *              30,936  23,645  25.8%   332,815   302,067   9.7%
         Memo:  Accord
                 Hybrid         243     287 -18.6%     3,051     4,924 -38.3%
       Civic *               23,809  21,343   7.3%   278,764   272,886   1.8%
         Memo:  Civic
                 Hybrid       2,286   2,288  -3.9%    26,114    26,637  -2.3%
       S2000                    308     294   0.7%     3,860     5,685 -32.4%
       Insight                    0       9                3       717 -99.6%
       FCX                        0       0               10         0
       Odyssey  *            14,451  11,172  24.4%   144,718   150,550  -4.2%
       Pilot *                5,920   8,335 -31.7%   101,383   127,672 -20.9%
       CR-V *                16,780  20,413 -21.0%   184,003   136,437  34.3%
       Element *              2,269   3,314 -34.2%    30,234    45,016 -33.1%
       Ridgeline              2,572   3,425 -27.8%    36,964    42,038 -12.4%

    Acura Division Total     12,886  15,877 -22.0%   149,612   164,967  -9.7%
       RSX                        0     761              295    16,158 -98.2%
       TL *                   3,421   5,790 -43.2%    48,493    60,064 -19.6%
       TSX                    2,308   2,209   0.5%    28,315    32,046 -12.0%
       RL                       365     987 -64.4%     5,284    10,068 -47.7%
       NSX                        0       0                2        57 -96.5%
       MDX *                  4,855   4,429   5.4%    47,809    41,808  13.9%
       RDX  *                 1,937   1,701   9.5%    19,414     4,766 305.8%
    Selling Days                 26      25              256       255

    *  Honda and Acura vehicles are made of domestic and global sourced parts
    ** Daily Selling Rate


SOURCE American Honda Motor Co.




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  • http://www.honda.com
  • http://www.hondanews.com
  • http://www.acura.com
  • http://www.acuranews.com
    CONTACT:
    Christina Ra, Torrance, +1-310-783-3062, or
    Chuck Schifsky, Detroit, +1-313-202-3150, or Chris Naughton, New
    York, +1-212-355-9191, or Sara Pines, Atlanta, +1-678-339-1385,
    or Sage Marie, +1-310-783-3163, or Mike Spencer, +1-310-783-3165,
    all of American Honda Motor Co.