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Hello Direct and TelStreet.com Launch New Online Superstore for Cellular/PCS Phones and Service

New Initiative Allows Hello Direct to Tap High Growth Cellular and PCS Market

    SAN JOSE, Calif., Nov. 2 /PRNewswire/ -- Hello Direct Inc. (Nasdaq: HELO),
the leading developer and direct marketer of telephone productivity tools and
provider of wireless communications solutions, today announced it has
partnered with TelStreet.com to launch an online Cellular/PCS superstore that
will provide consumers with the easiest way to compare and select wireless
service plans and then purchase activated phones, right from HelloDirect.com.

    Online Simplification of Wireless Choices and Activation
    By going to HelloDirect.com and accessing the Cellular Superstore,
businesses and consumers can now browse and compare service plans from the
most popular national and regional cellular carriers, then purchase the most
popular activated phones online.  Phones, accessories and up-to-date
competitive service plans will be available from AT&T Wireless, Sprint PCS,
PrimeCo, Omnipoint and others.  Customers can select phones with or without a
service plan, making it easy for existing cellular users to upgrade an old
phone to a newer, smaller and lightweight version.
    "Shopping for cellular phones and service plans is much more complicated
than it needs to be.  This new site, combined with our network of telecom
shopping guides and educational content, makes it easy for customers to find
the phone and service plan that is right for them," explained Brian McConnell,
Director of Electronic Commerce for Hello Direct.  "This partnership allows
Hello Direct to participate in the rapidly growing cellular phone market
without having to make an investment in inventory or operations.  We expect
the relationship with TelStreet.com will serve as a model for future
partnerships in other key product categories."
    "TelStreet.com is pleased to be able to offer Hello Direct's customer base
an easy way to shop and compare the top-selling wireless products and
services," said Terry Dwyer, President of TelStreet.com.  "Hello Direct is the
leader in telecommunications solutions and they reach the type of customer we
are sure can use a simple and cost effective solution that we will help
provide."

    About TelStreet.com
    TelStreet.com is a leading online retailer of wireless phones, services
and accessories.  The company offers a simplified shopping experience that
enables consumers to make a confident choice when purchasing wireless products
and services via the Web.  For more information, visit http://www.TelStreet.com .

    About Hello Direct, Inc.
    Hello Direct is the leading developer and direct marketer of telephone
productivity tools, including headset, teleconferencing, wireless and related
desktop products.  Through its distinctive catalogs, web site and outbound
telemarketing programs, the company offers a broad selection of commercial
grade products and information that provides solutions to its customers'
evolving communications needs.  For more information on Hello Direct, Inc. and
its products, please visit http://www.hellodirect.com .
    For more information on Hello Direct, Inc. via fax at no cost, dial
800-PRO-INFO (201-432-6555 outside the U.S.), ticker symbol: HELO.


SOURCE Hello Direct, Inc.




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Related links:
  • http://www.hellodirect.com
    CONTACT:
    Brian McConnell of Hello Direct, Inc.,
    415-647-9911, e-mail, brian.mcconnell@hellodirect.com; or
    Courtney Jinks of TelStreet.com, 317-805-5555, e-mail,
    cjinks@telstreet.com; or Allison Niday of Impact Communications,
    831-439-0977, e-mail, allison@impactcommpr.com