DALLAS, Oct. 19 /PRNewswire/ -- Fleming (NYSE: FLM) today announced the
grand opening of the newest Rainbow Foods store located in Racine, Wisconsin
at 5201 W. Washington Avenue at 8 a.m. on Saturday, October 20. The new store
joins four other Rainbow Foods stores in Milwaukee that have been converted to
the new and exciting Rainbow Foods format. Rainbow Foods offers shoppers
prices on top brands throughout the store that are substantially lower than
those found in conventional supermarkets. Rainbow keeps prices low by keeping
operating costs low and keeping the stores clean, simple and easy-to-shop.
"Consumer response to our recently converted Wisconsin Rainbow Foods
stores has been outstanding," stated Pat Liska, President Eastern Operations
for the Fleming Retail Group. "One of the final steps to converting the
Racine store to the Rainbow Foods format was to lower the prices -- not on
just a few items, but on more than 16,000 items throughout the store. We are
looking forward to adding this newest Rainbow Foods store to the Wisconsin
market."
Shoppers will notice a tremendous focus on freshness, with a terrific
selection of high-quality meat, produce, deli and dairy products, fresh bakery
and prepared hot foods, and fresh flowers -- all at low prices. Because of
the increased sales volume that keeps the freshest products moving quickly
through the store, low prices mean high quality.
The four previously converted Rainbow stores will also take part in the
grand opening of the newest Rainbow store in Racine. The five converted
Rainbow stores are the first phase of a total of ten Rainbow stores slated for
opening in the Milwaukee area market. Five additional store openings are
planned for next year.
Fleming is the industry leader in distribution and has a growing presence
in value retailing. Fleming's primary business is buying and selling
merchandise. The company serves approximately 3,000 supermarkets including
more than 700 North American stores of global supermarketer IGA and other
regional banners, 6,800 convenience stores and more than 2,000 supercenters,
discount, limited assortment, drug, specialty, and other businesses across the
country. To learn more about Fleming, visit our Web site at http://www.fleming.com .
CONTACTS:
(Media) Shane Boyd 972.906.8824
(Media) Randy Hatcher 972.906.8823
(Investors-Equity) Meredith Anderson 972.906.8592
(Investors-Debt) Matt Hildreth 972.906.8126
SOURCE Fleming
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Related links:
http://www.fleming.com
CONTACT:
media, Shane Boyd, +1-972-906-8824, or Randy
Hatcher, +1-972-906-8823, or investors-equity, Meredith Anderson,
+1-972-906-8592, or investors-debt, Matt Hildreth,
+1-972-906-8126, all of Fleming
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