FRISCO, Texas, Nov. 2 /PRNewswire-FirstCall/ -- The Frisco Convention &
Visitors Bureau (Frisco CVB), the City of Frisco, and the Texas Amateur
Athletic Federation (TAAF) are pleased to announce that TXU Energy is the
title sponsor for the Winter Games of Texas, an amateur Olympic-style event
featuring a multitude of sports for athletes of all ages. The partnership
between TAAF, the City of Frisco, the Frisco CVB and TXU Energy will provide a
significant economic impact to the city.
By partnering together to create the TXU Energy Winter Games of Texas,
TAAF hopes to increase amateur participation in its events and expand its
membership base by adding additional sports to its existing amateur
competitions. Likewise, the City of Frisco and the Frisco Convention &
Visitors Bureau were looking for an opportunity to utilize the incredible
collection of sporting venues and facilities within the city, while developing
a quality, family-oriented event that would also help to fill area hotels and
be a boon to the local economy. "We think that this is just another
incredibly exciting opportunity that fits perfectly with our plan to continue
to elevate our standing as one of the best sports destinations in the state,
while providing our merchants and community with an event that will generate
some excellent economic benefits and the opportunity to view amateur athletics
at its best," said Mayor Mike Simpson of Frisco.
"TXU Energy values its corporate citizenship programs. We have previously
sponsored TAAF's Summer Games of Texas, and are pleased to assist in this
exciting and new event that celebrates the best in Texas amateur athletics,"
said David Hennekes, general manager of consumer markets TXU Energy.
"Although it might take several years for this event to grow to the size
and stature of TAAF's Summer Games of Texas, if we land the 2,000 - 3,000
athletes that we are projecting for our first year, plus their families, it's
easy to see how this partnership could create a significant and positive
economic impact on the local economy," said Marla Roe, Executive Director of
the Frisco CVB. Added Mark Lord, Executive Director of TAAF, "We're thrilled
to be able to expand our program and provide additional opportunities for
Texas' best amateur athletes to compete, and are extremely fortunate to have a
willing partner like the City of Frisco and the Frisco CVB. They have been
absolutely incredible to work with, and we are thrilled to have found a small
town with such an incredible variety of world-class sporting venues and
attractions for our athletes and their families to use and enjoy."
City of Frisco
Frisco, Texas aims to be a premier tourism and meetings destination, and
brings its own unique blend of accommodations, attractions, dining, shopping,
sporting and recreational opportunities that few other cities of its size can
match. As one of the fastest growing cities in the nation for more than a
decade, Frisco is truly Texas' rising star. For more details about our
community, or to book your next corporate event, please check out the CVB's
website at http://www.visitfrisco.com or call us at either (972) 963-9226 or
(877) GoFrisco (463-7472).
Texas Amateur Athletic Federation (TAAF)
The Texas Amateur Athletic Federation (TAAF) is a nonprofit organization
established in 1925 to promote, organize and conduct amateur athletics in the
state of Texas. Prior to this partnership agreement, TAAF has held its annual
Summer Games of Texas for more than twenty years, in addition to other
individual championship sporting events. Last year, the Summer Games were
held in Waco, and involved more than 6,000 athletes and had an estimated
attendance of more than 16,000 people.
TXU Energy
TXU Corp. (NYSE: TXU), a Dallas-based energy company, manages a portfolio
of competitive and regulated energy businesses in North America, primarily in
Texas. In the competitive TXU Energy Holdings segment (comprised of
electricity generation, wholesale marketing and retailing), TXU Energy
provides electricity and related services to more than 2.4 million competitive
electricity customers in Texas, more customers than any other retail electric
provider in the state. TXU Power has over 18,300 megawatts of generation in
Texas, including 2,300 MW of nuclear and 5,837 MW of lignite/coal-fired
generation capacity. The company is also one of the largest purchasers of
wind-generated electricity in Texas and North America. TXU Wholesale
optimizes the purchases and sales of energy for TXU Energy and TXU Power and
provides related services to other market participants. TXU Corp.'s regulated
segment, TXU Electric Delivery, is an electric distribution and transmission
business that complements the competitive operations, using asset management
skills developed over more than one hundred years, to provide reliable
electricity delivery to consumers. TXU Electric Delivery operates the largest
distribution and transmission system in Texas, providing power to three
million electric delivery points over more than 100,000 miles of distribution
and 14,000 miles of transmission lines. Visit http://www.txucorp.com for more
information about TXU Corp.
SOURCE TXU Energy; City of Frisco; Texas Amateur Athletic
Federation
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Related links:
http://www.txucorp.com
http://www.visitfrisco.com
CONTACT:
Marla Roe, Executive Director of Frisco CVB,
+1-972-963-9226, or marla@visitfrisco.com ; or John Mayner,
President of Smith-Robert, Inc., +1-214-370-3599, or
smith-robert@mindspring.com , for Frisco CVB; or Sophia Stoller,
Media Relations of TXU Energy, +1-214-875-8336, or
sophia.stoller@txu.com
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