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E*TRADE FINANCIAL Launches Global Markets Web Portal

           Provides Retail Customers With Access to Foreign Markets

    NEW YORK, Nov. 2 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today announced the launch of a web portal designed to provide
customers with access to quotes, research and content from international
exchanges.  The Global Markets portal marks the first phase in E*TRADE
FINANCIAL's plans to enable U.S. Retail customers to trade on 42 international
exchanges while holding multiple currencies in a single E*TRADE account.  The
portal will educate active traders and serious investors on the diversified
investment opportunities available in foreign markets.  It can be accessed by
E*TRADE FINANCIAL customers at https://us.etrade.com/e/t/gmc/globaloverview .
    "Retail investors are seeking diversification, which is one of the primary
drivers for foreign markets trading," said R. Jarrett Lilien, President and
Chief Operating Officer, E*TRADE FINANCIAL.  "As U.S. investors become
increasingly sophisticated, there is a tremendous opportunity to provide them
with a platform to invest in foreign markets.  With trading desks that provide
access to 42 international markets, as well as nine international Retail
businesses and affiliates, E*TRADE is uniquely positioned to provide Retail
customers with access to foreign markets."
    The Global Markets portal features educational tools explaining the
advantages of diversifying internationally
(https://us.etrade.com/e/t/estation/help?id=1301090000 ) while providing
access to the following content:
    -- International delayed quotes from the Tokyo, London, Hong Kong,
       Germany, Canada and Paris exchanges
    -- International news, including headlines and company news
    -- International charts, including mini-charts for indices
    -- Lists of existing trade-able products, including relevant data points:
         -- Most Actives
         -- 43 International ETFs
         -- 700+ International Open End Funds
         -- ADRs/Ordinaries
    -- Major world indices
    -- Foreign currency exchange rates table
    Dependant upon a series of factors, including feedback from target
customers, future site iterations could include ForEx trading and the ability
to hold multiple currencies in one E*TRADE account.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

    Important Notices
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

    CONTACT:  media, Pam Erickson, +1-617-296-6080, or
pam.erickson@etrade.com, or investors, Adam Townsend, +1-703-236-8719, or
adam.townsend@etrade.com, both of E*TRADE FINANCIAL Corporation.


SOURCE E*TRADE FINANCIAL Corporation




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  • http://www.etrade.com
    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation