DALLAS, Nov. 2 /PRNewswire/ -- It's not too late to join us for the Press
Club of Dallas' annual Writers' and Editors' Workshop on Nov. 5, 2005. You'll
hear from experts Mackie Morris of Mackie Morris Communications, Robert
Kaiser, writing coach and assistant managing editor of the San Antonio
Express-News and Lucy L. Scott, Broadcast Journalism Executive in Residence at
Southern Methodist University.
The focus is on Storytelling Across All Media. After a one-hour
introductory session with Scott taking a look at the changing scope of writing
in today's media and how journalism schools such as SMU have adapted to this
new convergence of print, broadcast, and Web, Morris and Kaiser will conduct
three-hour breakout sessions in their specialities -- broadcast and print.
Morris, president of Mackie Morris Communications, has been a journalism
and communications seminar leader, teacher, coach and practitioner for
30 years. He has served as a consultant for television news clients in New
York, Houston, San Francisco-Oakland, Dallas-Fort Worth, Seattle, Salt Lake
City and Austin. His corporate media clients include ABC-Disney, NBC, Belo,
Cox, LIN and Bonneville. He is a specialist in writing, storytelling,
production and performance. Morris is a native of Texas, a 1967 Grantland Rice
Scholar at Vanderbilt University and holds a master's degree from the
University of Missouri.
Morris says great writing draws on instinct, intuition, and inspiration,
in addition to its reliance on factuality, accuracy, balance completeness, and
clarity. He promises program participants will learn how to shape their copy
distinctively for the right audience in the right way at the right time on
the right newscast and will discover their hidden abilities, leaving the
seminar with an advanced toolkit of writing techniques and devices that will
make you a better writer overnight.
Kaiser, whose session for print media is designed to help make the
writer's copy sparkle, strengthen the editor's role as a coach and improve
everyone's skills in story planning and development, brings a wealth of
experience to this seminar.
As a writer for the Chicago Tribune for more than six years, his specialty
was front-page takeouts and narrative series. He also worked as a staff
writer for the Tribune's Sunday magazine, where he covered national stories
such as the Confederate flag controversy, the school shootings in Kentucky
and Oregon and the homecoming of Jessica Lynch.
After 9-11, Kaiser was assigned to drive around the country and write
about the way the terrorist attacks changed life in America. The tour of what
Kaiser describes as the nation's backroads and psyche took more than two
months and led to 10 dispatches under the title "Home Front: An American
Journal."
In 1999, he wrote a four-part narrative series on the shooting death of a
Chicago cop that was anthologized in Best Newspaper Writing 2000.
In addition to her role as Broadcast Journalism Executive in Residence at
SMU, Scott is a field producer and storyteller for The Food Network, Al
Roker, 60 Minutes II, The Early Show and Beringer Vineyards.
As a producer for CBS News Sunday Morning, she was a field producer and
writer for Charles Osgood's weekly news and arts broadcast. She profiled
Sting, James Taylor, Robert Redford and went fly fishing with former
President Bush for his first interview after leaving office. She has won an
Emmy and a Gracie for her work.
It's not too late to register for this exciting workshop, which runs from
9:30 a.m. to 3 p.m. on Saturday, Nov. 5, at SMU. A box lunch is provided.
Registration Fees:
Press Club of Dallas Member $60
Non-Members $110
(Join the club by Nov. 2 and receive the member price)
Students $20
Combo (Workshop & one Katie Awards ticket) $130
Attendee Information:
I will attend the breakout session on:
__Coach Writers, Not Copy (print focus)
__Coaching Reporters to Better Stories (broadcast focus)
Special lunch needs: ________________
Name: ________________________________________________________
Affiliation: _____________________________________________________
Address: ______________________________________________________
City: State: Zip: ________________________________________________
Daytime Phone: _______________________________________________
E-mail Address: ________________________________________________
Method of Payment:
Enclosed is my check for _________.
Please make check payable to The Press Club of Dallas.
Please charge my fees to the following card:
(MasterCard, VISA, American Express or Discover)
Name on card: ____________________________________________
Card No. Exp Date: ___________________________
Signature: _________________________________________________
E-mail filled out form above to pressclubdallas@sbcglobal.net and/or for
more information, please call 214-373-1700.
Please register by Thursday, Nov. 3.
PARKING:
Parking is limited on the SMU campus. Participants may take the DART rail to
Mockingbird Station, transfer to DART Bus 768. A public parking garage is
available at the corner of Hillcrest and Daniel Ave.
SOURCE Press Club of Dallas
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Related links:
http://www.pressclubdallas.com
CONTACT:
Leann Bryan of Press Club of Dallas,
+1-214-373-1700, or pressclubdallas@sbcglobal.net
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