LOS ANGELES, Nov. 2 /PRNewswire/ -- Brand Sense Partners, an integrated
brand extension and business development firm, has teamed with Electronic
Arts (Nasdaq: ERTS), the world's leading developer of interactive
entertainment, to extend the Need for Speed lifestyle outside of the video
game. Through this partnership, Brand Sense will develop consumer goods and
services inspired by the game and seek out merchandise licensees and other
partners to bring them to market.
Brand Sense will be launching the initiative at The SEMA show, the
premier automotive specialty products trade show in the world, taking place
in Las Vegas, Nevada between October 31 and November 3, 2006.
"The Need for Speed franchise has had an unprecedented influence on the
expansion of the automotive tuner market," said Robert Hollander, president
of Brand Sense Partners. "We are excited to be developing high quality,
high performance Need for Speed products that embrace the lifestyle that
this game franchise helped create."
"We pride ourselves on our ability to reinvent the franchise and
uncover new trends in car culture," said Larry LaPierre, Executive Producer
of Need for Speed Carbon. "Starting with authentic cars, players modify
their rides, and battle with rival crews for street cred. Need for Speed
Carbon delivers the next generation of customization, giving players the
power to design and modify cars in every way using the revolutionary new
Autosculpt(TM) technology."
Additional information may be obtained by contacting Juan Bruce at
310-867-7215 or jbruce@bsp.com.
About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is the
world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive software
worldwide for videogame systems, personal computers and the Internet.
Electronic Arts markets its products under four brand names: EA SPORTS(R),
EA(R), EA SPORTS BIG(R) and POGO(R). In fiscal 2005, EA posted revenues of
$3.1 billion and had 31 titles that sold more than one million copies. More
information about EA's products and full text of press releases can be
found on the Internet at EA's homepage http://www.ea.com .
About Brand Sense Partners, LLC
Brand Sense Partners, LLC accelerates the growth of new categories of
business for their clients by leveraging their brand equity and other
strategic assets. The firm's visionary team of diverse industry experts
develop, analyze and then execute new business initiatives -- while
reducing capital costs, risk, and time to market. The result: new highly
profitable revenue and accelerated strategic business growth. Brand Sense's
broad range of clients include consumer brands in the sports,
entertainment, automotive, retail, fashion, cosmetics and technology
industries. Brand Sense Partners is headquartered in Los Angeles. For more
information on Brand Sense Partners, please visit http://www.bsp.com .
SOURCE Electronic Arts
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Related links:
http://www.ea.com
http://www.bsp.com
CONTACT:
Juan Bruce, Brand Sense Partners,
+1-310-867-7215, jbruce@bsp.com
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