Subsidiary Also to Handle Breeders' Cup Radio Production and Web Site
Administration
ATLANTA, Nov. 3 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL)
subsidiary, Host Communications, Inc., recently announced its plans to
collaborate with the University of Kentucky Gatton College of Business and
Economics with the introduction of a unique, three-year UK Sports Marketing
Certification Program in 2001.
The first-of-its-kind program calls for students to obtain 72 credit hours
of instruction to earn certification, with training in marketing, sports
marketing, strategic brand management, consumer and fan behavior, sponsorship
and other related topics. The courses will be taught at UK during one week
each May, over three years. Host and the UK Gatton College have previously
collaborated for three years to present the UK Sports Marketing Academy.
In other news, Host will play a key role in the 2000 Breeders' Cup on
Saturday, November 4, producing the event's first-ever live broadcast over a
nationwide radio network. Host designed and administers the Breeders' Cup web
site (http://www.breederscup.com), which features numerous enhancements such as a
multimedia gallery, and an interactive foal nominations and eligibility
system. Host will oversee all web maintenance and updates throughout this
Saturday's races.
Host also recently announced the addition of Microtel Inns & Suites and
JustBalls.com as Southern Conference Corporate Partners, which Host sells,
markets and administers.
Bull Run Corporation is a sports, affinity marketing and management
company through Host Communications, Inc., acquired in December 1999. Host
was named as one of the world's top five sports marketing companies by
SportsBusiness Journal this year. Bull Run also holds significant investments
in companies such as Gray Communications Systems, Inc., owner and operator of
13 television stations and four newspapers; Sarkes Tarzian, Inc., owner and
operator of two television stations and four radio stations; Rawlings Sporting
Goods Company, Inc., a leading supplier of team sports equipment; and
iHigh.com, Inc., a company creating a high school marketing network of web
sites focused on high school sports and activities.
Contact: Robert S. Prather, Jr., President & CEO of Bull Run Corporation,
at (404) 266-8333, or W. James Host, CEO of Host Communications, Inc., at
(859) 226-4202.
SOURCE Bull Run Corporation
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Related links:
http://www.breederscup.com
Company News On-Call:
http://www.prnewswire.com/comp/232438.html or fax,
800-758-5804, ext. 232438
CONTACT:
Robert S. Prather, Jr., President & CEO of
Bull Run Corporation, 404-266-8333, or W. James Host, CEO of Host
Communications, Inc., at 859-226-4202
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