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Reliv International Posts 23 Percent Increase in Net Sales, Paced by Growth in the U.S. Market During 3Q 2004

    CHESTERFIELD, Mo., Nov. 3 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other food technology products, today announced
its results of operations for the three months ending September 30, 2004 and
for the first nine months of the year.
    The company posted a 23 percent increase in worldwide net sales during the
third quarter of 2004, totaling $24.17 million - compared to sales of
$19.61 million in 3Q 2003. Net income available to common shareholders
advanced 6 percent to $1.26 million, or $0.08 per share basic ($0.07 per share
diluted) in the third quarter, up from $1.19 million, or $0.08 per share basic
($0.07 per share diluted) in 3Q 2003.  Third quarter earnings were impacted by
certain one-time costs associated with the adoption of the documentation and
testing of internal controls requirements of the Sarbanes-Oxley Act.
    This provision in the Sarbanes-Oxley Act ("Act") was intended to be a key
initiative to provide shareholders and the investing public greater confidence
in the accuracy and quality of the financial information provided by
companies.  Although it has placed an enormous burden on small cap companies,
such as Reliv, the company supports the principles behind the Act.  However,
the cost associated in meeting the Act's requirements have been substantial.
During the third quarter of 2004, the company spent an additional $630,000 on
accounting and related fees than it did in the prior year quarter.  Most of
those additional expenses related to the work performed on the internal
control documentation and testing as required under the Act.  Through nine
months of 2004, the company has spent an additional $930,000 on accounting and
related fees than it did during the same period in 2003.  Many of these
expenses will be one-time costs, as part of the first year start up and
documentation.
    For the first nine months of 2004, Reliv produced a 28 percent increase in
net sales, to $71.54 million, compared to $56.05 million during the first nine
months of 2003.  Net income available to common shareholders grew to
$4.09 million -- or $0.26 per share basic ($0.24 per share diluted). This
represents a 33 percent increase over the earnings generated during the first
nine months of 2003.
    Strong sales growth in the United States, the company's largest geographic
market, set the pace for Reliv's results in 3Q 2004.  Net sales in the U.S.
increased 23 percent in 3Q 2004 compared to the same period last year. Year-
to-date net sales have grown 29 percent in the U.S. versus 2003. Reliv also
reported a 27 percent increase in net sales from its international markets
during the third quarter, led by solid growth in Malaysia, Singapore, Canada,
Australia and New Zealand.
    Robert L. Montgomery, President and Chief Executive Officer of Reliv,
said, "Despite a challenging economy, our sales growth in key markets
continues to be quite vigorous. In fact, we have produced sales growth of at
least 20 percent in the United States for ten quarters in a row now.
Importantly, these results are being generated without major product
introductions or new lines of business.  We've shown that we can grow at a
very attractive rate, simply by focusing on the fundamentals of our business."
    According to Mr. Montgomery, Reliv's International Conference in August
attracted about 6,000 independent Reliv distributors from around the world --
making it the largest such event in the company's history.  Reliv's
distributor development activities also continue to fare well in 2004, Mr.
Montgomery said, with total Master Affiliates up 31 percent worldwide on
September 30, 2004, compared to the number who had earned that designation
through the first nine months of 2003.
    The company also announced a new clinical trial program that will submit
several of its core products, as well as new products now in development, to
independent laboratory testing.  A principal goal of this program is to
establish clinical evidence of the safety and efficacy of Reliv's products,
according to Dr. Carl W. Hastings, Reliv Vice President and Chief Food
Scientist.
    Reliv International, Inc., based in suburban St. Louis, manufactures and
distributes several lines of food products, including nutritional and fiber
supplements, diet management products, functional foods, sports drink mixes
and a line of premium skin care products.  Its proprietary product lines
include an extensive line of soy-based products.  Reliv International's common
stock trades on The Nasdaq Stock Market(R) under the symbol RELV.
    The Company will host a conference call to discuss the third quarter and
first nine months earnings with institutional investors at 1:00 p.m. Eastern
Standard Time on November 3, 2004.
    The dial-in number for institutional investors is 800-399-3409, conference
code 1770063.
    A replay of this call will be available for 72 hours by telephone from
3:00 p.m. Eastern by calling 800-642-1687 and using conference code 1770063. A
live webcast of this call will be available through the Investor Relations
section of the Company's Web site, http://www.reliv.com/us/investor . An
online archive of the broadcast will be available on the Company's Web site in
the Investor Relations section twenty-four hours after the call concludes.
Please access the web site at least 15 minutes before the scheduled conference
call to register.

    NOTE: Any statement released by Reliv International, Inc. that is forward
looking is made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements involve risk and uncertainties that may affect
the Company's business prospect and performance. This includes economic,
competitive, governmental, technological and other factors described in the
Company's filings with the SEC on forms 10-K and 10-Q.


    Consolidated Balance Sheets

                         September 30  December 31
                             2004         2003
                          (Unaudited)
    Assets

    Current Assets:
      Cash and cash
       equivalents         $9,143,714   $7,902,508
      Accounts and notes
       receivable, less
       allowances of
       $7,600 in 2004 and
       $8,600 in 2003         711,707      751,887
      Accounts due from
       employees and
       distributors           106,706       72,846
      Inventories           6,166,423    4,670,319
      Other current assets  1,807,476    1,024,103

    Total current assets   17,936,026   14,421,663

    Other assets            1,117,747      793,091
    Accounts due from
     employees and
     distributors             185,294       52,291
    Net property, plant
     and equipment         10,075,958    9,413,871

    Total Assets          $29,315,025  $24,680,916


    Liabilities and
     Stockholders' Equity

    Total current
     liabilities            9,055,983    7,165,368
    Long-term debt, less
     current maturities     3,439,111    3,700,138
    Deferred income taxes      77,000       77,000
    Other non-current
     liabilities              901,198      666,032
    Stockholders' equity   15,841,733   13,072,378

    Total Liabilities and
     Stockholders' Equity $29,315,025  $24,680,916


     Consolidated Statements of Operations

                             Three months ended         Nine months ended
                                September 30               September 30
                             2004          2003         2004          2003
                          (Unaudited)  (Unaudited)  (Unaudited)   (Unaudited)

    Sales at Retail       $34,654,446  $27,160,056  $102,794,387  $79,424,022
      Less Distributor
       allowances on
       product purchases   10,482,388    7,546,330    31,253,292   23,372,199

    Net Sales              24,172,058   19,613,726    71,541,095   56,051,823

    Costs and expenses:
      Cost of products
       sold                 4,139,646    3,300,127    11,994,551    9,616,540
      Distributor
       royalties and
       commissions          9,534,381    7,599,097    28,417,457   21,768,802
      Selling, general
       and administrative   8,433,789    6,675,449    24,269,000   19,368,226

    Total Costs and
     Expenses              22,107,816   17,574,673    64,681,008   50,753,568

    Income from
     operations             2,064,242    2,039,053     6,860,087    5,298,255

    Other income
     (expense):
      Interest income          28,849       22,753        77,202       62,657
      Interest expense        (65,621)     (50,422)     (177,523)    (188,430)
      Other income\expense     43,662       16,269        65,880       77,773

    Income before income
     taxes                  2,071,132    2,027,653     6,825,646    5,250,255
    Provision for income
     taxes                    807,000      815,000     2,719,000    2,129,000

    Net Income              1,264,132    1,212,653     4,106,646    3,121,255
    Preferred dividends
     accrued and paid               -       19,516        12,292       42,016

    Net income available
     to common
     shareholders          $1,264,132   $1,193,137    $4,094,354   $3,079,239

    Earnings per common
     share - Basic              $0.08        $0.08         $0.26        $0.21

    Weighted average
     shares                15,864,000   14,956,000    15,473,000   14,954,000

    Earnings per common
     share - Diluted            $0.07        $0.07         $0.24        $0.18

    Weighted average
     shares                16,974,000   17,120,000    17,069,000   16,956,000


SOURCE Reliv International, Inc.




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  • http://www.reliv.com/us/investor
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    CONTACT:
    David G. Kreher, Chief Financial Officer,
    +1-636-537-9715, or Fred A. Nielson, Investor Relations,
    +1-636-733-1314, both of Reliv International, Inc.; or Al Palombo
    of Cameron Associates, +1-212-554-5488