Specialty Coffee Association of America & Counter Culture Coffee Host
Espresso Enthusiast Experience in Durham, North Carolina, Nov. 20th
LONG BEACH, Calif., Nov. 3 /PRNewswire/ -- While it may be cold outside,
The Specialty Coffee Association of America (SCAA) and Counter Culture Coffee
are heating things up in Durham, North Carolina this fall with EspressoFest
2004, a coffee enthusiast experience. The event takes place Saturday, Nov.
20th from 9 a.m. to 5 p.m. at Durham-based Counter Culture Coffee
(http://www.counterculturecoffee.com), one of the nation's top-rated specialty coffee
roasters. EspressoFest is an excellent opportunity for coffee fans to learn
about and sample espresso, try out both commercial and home espresso machines,
hone barista skills, check out a premier roasting facility or swap tips and
techniques with other coffee consumers.
Attendees can expect plenty of activities and opportunities to learn about
home roasting, coffee blending, brewing fundamentals, home espresso equipment
and more.
The event is open to the public and free of charge, but space is limited.
If you would like to attend, please e-mail daryn@counterculturecoffee.com.
Attendees also receive complimentary consumer membership in the Specialty
Coffee Association of America. EspressoFest 2004 will take place at Counter
Culture Coffee, located at 4911 S. Alston Ave., Durham, North Carolina.
Questions? Call: 919-361-5282.
Companies donating equipment for the event include: Chris' Coffee Service
(http://www.chriscoffee.com), Whole Latte Love (http://www.wholelattelove.com) and 1st Line
(http://www.1st-line.com). Each will be offering special pricing to those who
purchase demonstration machines the day of the event.
Espresso Facts from the Specialty Coffee Association of America:
* It takes approximately 42 coffee beans to make an average serving of
espresso.
* Surprisingly, espresso contains less caffeine than a regular serving
of drip coffee. In fact, in the espresso brewing method, water is in
contact with the grounds for only 20 to 25 seconds and extracts less
caffeine than methods that put water in contact with the grounds for
several minutes.
* Every day, Americans drink more than 300 million cups of coffee;
75% of those cups are home-brewed.
About the SCAA
Founded in 1982, SCAA is the world's largest coffee trade association with
over 2,500 member companies. SCAA members are located in over 40 countries
and represent every segment of the specialty coffee industry, from coffee
growers to coffee roasters and retailers. The SCAA's mission is to be the
recognized authority on specialty coffee, providing a common forum for the
development and promotion of coffee excellence and sustainability. The SCAA's
dedication to excellence in coffee is realized through the setting of quality
standards for the industry; conducting research on coffee, equipment and
perfection of craft; and providing education, training, resources and business
services for members. The SCAA's annual conference is held in a different
U.S. city each year and is the coffee industry's largest gathering and
exhibition.
SOURCE Specialty Coffee Association of America
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Related links:
http://www.scaa.org
CONTACT:
Mike Ferguson of Specialty Coffee Association
of America, +1-562-624-4100, mferguson@scaa.org; or Aaron Kiel,
+1-562-983-8113, akiel@akprgroup.com, for Specialty Coffee
Association of America
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