-- ATE PremiumOne(TM) Rotors recognized in New Product Showcase Awards --
LAS VEGAS, Nov. 3 /PRNewswire/ -- Continental Teves, a global leader in
brake technology, announced today that it has received a first place "New
Product Showcase" award for its new ATE PremiumOne(TM) disc brake rotors at
the Automotive Aftermarket Products Expo (AAPEX), going on now through Nov. 4
in Las Vegas.
ATE earned first place in the category of "Making It Better," which
highlights products that are an improved version of a previous product,
through weight savings, durability, fit and finish or problem solving. ATE's
rotors were recognized because they feature a unique RotorLife(TM) wear
indicator, giving technicians a visual indicator of when the rotor should be
replaced, as well as a unique groove design that disperses dirt and water and
enhances dissipation of heat and gas to reduce brake fade and extend pad life.
In addition, ATE's rotors are treated with MetaCote(TM), a protective coating
that not only helps prevent rust and corrosion, but also provides an
attractive finish.
"It's truly an honor to receive this award for our PremiumOne(TM) rotors,"
said David Mestdagh, director, North American aftermarket, Continental Teves.
"It is especially gratifying to receive this award as we take our first steps
into the American aftermarket. The recognition further demonstrates the value
of having nearly 100 years of OE experience and know-how that we apply to our
aftermarket products to meet the demanding needs of the customer for quality
and value," he said.
The "New Product Showcase" awards, which premiered at AAPEX this year,
were established to recognize aftermarket products that effectively
demonstrate the overall show theme, "We keep them on the road." The awards
comprise nine innovative categories in which products should demonstrate
vehicle performance, safety, and environmental friendliness, and/or create
comfort and convenience for drivers. ATE was one of 300 companies
participating in the contest, and one of 100 competing in its category.
Aftermarket trade press and consumer media were among the judges for the
competition.
The AAPEX show is an annual business-to-business trade show representing
the $250 billion North American retail and service aftermarket and features
more than 2000 exhibitors. AAPEX is jointly sponsored by Motor Equipment
Manufacturers Association (MEMA) and the Automotive Aftermarket Industry
Association (AAIA). This is the first year Continental Teves has participated
at the show.
To learn more about the ATE brand of products, go to
http://www.ate-na.com .
The Continental Corporation is a leading supplier of brake systems,
chassis components, vehicle electronics, tires and technical elastomers. In
2004 the corporation realized sales of $15.6 billion. At present it has a
worldwide workforce of more than 81,000.
ATE is a brand of the Automotive Systems Division of Continental AG, a
worldwide leading technology partner to the automotive industry, integrating
extensive know-how in the fields of driving safety, powertrain and comfort. In
2004 the division achieved sales of approx. $6 billion with a workforce of
more than 22,500. ATE serves the needs of the worldwide aftermarket with
innovative systems and a comprehensive program for brake products with OEM
quality as well as a customized range of special services.
SOURCE Continental Teves
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Related links:
http://www.conti-online.com
http://www.contitevesna.com http://www.ate-na.com
Company News On-Call:
http://www.prnewswire.com/comp/437525.html
CONTACT:
Michelle Caldwell of Continental News Bureau,
+1-313-882-6455 office, +1-313-418-4692 cellular,
Caldwell@academygroup.com
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