Energizer Bunny(R) Rolls With DUB Magazine

		Energizer Bunny Rolls with DUB: Wednesday evening, the Energizer Bunny was a guest DJ at DUB magazine's annual party in Las Vegas, where he spent time with celebrities Xzibit, Mike Jones and Coolio to announce a partnership between the battery company's e2(R) Titanium Technology(R) batteries and DUB. The announcement during this week's SEMA trade show is part of Energizer's new marketing campaign aimed at younger consumers who are heavy users of high-tech audio devices. (PRNewsFoto)[TK] ST. LOUIS, MO USA

Leading battery maker joins forces with the authority on urban automotive lifestyles to promote its Energizer(R) e2(R) Titanium Technology(R) batteries ST. LOUIS, Nov. 3 /PRNewswire-FirstCall/ -- Today, Energizer is announcing a partnership with DUB magazine, the authoritative voice of urban automotive lifestyles, to promote Energizer's innovative e2 Titanium Technology batteries through an extensive marketing program in 2006. (Photo: http://www.newscom.com/cgi-bin/prnh/20051103/NYTH087 ) DUB's roots in the hip-hop and car customization cultures, combined with Energizer's commitment to high performance, longer-lasting products makes for an unexpected partnership. But together they are reaching out to those who value their own unique style -- including the "tuner" culture, which exploded onto the scene after celebrities like 50 Cent and Latrell Sprewell have spent millions of dollars customizing their rides. The collaboration supports Energizer's continuous effort to keep the music going by tapping into the trend-setting DUB lifestyle of individualism. "Most people associate DUB with celebrities, music and customized automobiles, so they may ask why Energizer?" said Myles Kovacs, founder of DUB magazine. "In actuality though, we both focus on providing consumers with top-of-the-line products that will in one way or another, allow them to express their individuality and uniqueness." Energizer and DUB are kicking off their partnership at the 2005 Specialty Equipment Market Association (SEMA) Show in Las Vegas the week of October 31, 2005. As part of the program, consumers can enter a sweepstakes to win a tricked-out Dodge Charger, dubbed the Orange Whip, in the fall of 2006. A prototype of the custom DUB-produced Charger will debut at the SEMA Show. In addition to the sweepstakes, consumers can view the DUB-produced Charger on the 2006 DUB Magazine Car Show and Concert Tour, which hits 14 cities nationwide, beginning in February. The partnership includes promotional support and retail-tainment events, limited edition collectible die-cast cars at retail, a custom Web site for consumers to download screen savers and other offers, and featured programming on MTV's hit show, Cribs. Selected advertising support also is being finalized for the remainder of 2006. "We're thrilled about the DUB partnership, because it demonstrates our company's mission to find innovative ways to engage consumers," said Jeff Ziminski, vice president of marketing for Energizer. "Our focus for the e2 brand is a younger audience who lives and breathes its individualism in every aspect of their being, and the partnership makes complete sense to accomplish this goal." Additional information on Energizer e2 Titanium Technology batteries can be found at http://www.energizer.com. To learn more about DUB magazine and the 2006 DUB Magazine Car Show and Concert Tour visit http://www.dubpublishing.com, or check out DUB's booth at SEMA in Las Vegas for more information on the program. Energizer(R) e2(R) Titanium Technology(R) batteries provide longer lasting power in high-tech devices.(*) They are manufactured by St. Louis, Mo.-based Energizer Holdings, Inc. (NYSE: ENR), one of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power. In addition, Energizer is the parent company of Schick-Wilkinson Sword, the second largest manufacturer of wet shave products in the world. Visit http://www.energizer.com for more information. (*) Vs. Energizer(R) MAX(R), in average of industry standard tests For more information, contact: Christine Johnson, Weber Shandwick: 314-552-6747 or Jackie Burwitz, Energizer: 314-985-2000