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E*TRADE FINANCIAL Closes Acquisition of Kobren Insight Management

    NEW YORK, Nov. 3 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today announced it has completed the acquisition of
Massachusetts-based registered investment advisor Kobren Insight Management.
The acquisition advances E*TRADE FINANCIAL's regional advisor strategy,
offering personalized wealth management services to its retail customers.
    "The growth of our wealth management business extends our ability to
provide customers with the complete support they are demanding to address
their varied financial needs," said R. Jarrett Lilien, President and Chief
Operating Officer, E*TRADE FINANCIAL Corporation.  "As the needs of our
customer base have expanded, so has our portfolio of financial solutions.
Today's E*TRADE FINANCIAL customer wants the option of being self-directed, at
times seeking validation through online tools and information along with the
opportunity to be advised by professional wealth managers.  We are building
our business to provide each level of support to our customers as they need
it."

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

    Important Notices
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

     E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation