Broadcast.com will Host Free Music Channel to Feature Videos,
Full-Length Songs, and Live Events
LOS ANGELES, Nov. 4 /PRNewswire/ -- Capitol Records and broadcast.com
(Nasdaq: BCST) today announced that they are joining forces to create a new
co-branded Capitol Records/broadcast.com music channel. The new channel will
be hosted on the broadcast.com Web site and will showcase free audio and video
programming from Capitol Records and its family of labels.
On this channel, music lovers will be able to listen to and watch their
favorite Capitol artists using their choice of the Windows Media Player or the
RealPlayer. The channel will also be enabled for full-screen broadband video.
Broadcast.com will license and stream full-length music videos and live
events from premier Capitol artists on the co-branded channel. Broadcast.com
will also create CD "Listening Parties" and offer "CD-lettes," which will
consist of four songs from a chosen artist's CD. Capitol Record's
award-winning Hollywood and Vine site and broadcast.com will co-promote the
new channel.
"This is a dramatic paradigm shift in the record industry. Capitol
Records clearly recognizes the role broadcast.com can play in making music
available to consumers where ever they are, whenever they want it. Not only
will it build loyalty to artists, but it will also drive CD sales," said Mark
Cuban, president, chairman, and co-founder broadcast.com.
"Capitol Records and broadcast.com have a history of successfully
promoting artists together on the Internet, and we are pleased to be expanding
our relationship with them," said Robin Bechtel, senior director of new media
at Capitol Records. "Through each promotion, broadcast.com has proven to be a
valuable sales, marketing and distribution vehicle to reach new fans, and we
have seen the results in increased demand for our artists' music online."
Liz Heller, executive vice president at Capitol Records, added, "As the
leading portal and destination for audio and video programming on the Web,
broadcast.com has an extensive audience of music fans who now can listen to
leading Capitol artists, watch their videos, and then buy the CD, all on this
exciting new channel."
About broadcast.com
Broadcast.com (Nasdaq: BCST) is the leading aggregator and broadcaster of
streaming media programming on the Web with the network infrastructure and
expertise to deliver or "stream" hundreds of live and on-demand audio and
video programs over the Internet or intranets to hundreds of thousands of
users. The broadcast.com Web sites offer a large and comprehensive selection
of programming, including sports, talk and music radio, television, business
events, full-length CDs, news, video, commentary and full-length audiobooks,
serving an average of over 520,000 unique users per day. Broadcast.com
broadcasts on the Internet 24 hours a day, seven days a week, and its
programming includes more than 370 radio stations and networks, 30 television
stations and cable networks, and game broadcasts and other programming for
over 420 college and professional sports teams. Broadcast.com also provides
Internet and intranet broadcasting services to businesses and other
organizations, including turnkey production of live and archived press
conferences, earnings conference calls, investor conferences, trade shows,
stockholder meetings, product introductions, training sessions, distance
learning telecourses and media events. For more information on broadcast.com
and its live and on-demand programming, visit http://www.broadcast.com/.
About Capitol Records
An early explorer of the cyber frontier, Capitol Records New Media has
been using new technology to enhance the label's marketing efforts and
entertain music fans on-line for over six years. Called "one of the best
music-related sites to be found" by the Los Angeles Times, Hollywood and Vine
earned finalist status in the New Media Invision Awards for Best Music Site,
Best Promotion/Commercial Site, and Best On-Line design. Capitol was also the
first major label to offer a commercial digital download of a single, Duran
Duran's "Electric Barbarella."
Broadcast.com is a trademark of broadcast.com inc. All other companies or
products listed herein are trademarks or registered trademarks of their
respective owners.
SOURCE broadcast.com
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Related links:
http://www.broadcast.com
CONTACT:
Robin Bechtel of Capitol Records,
213-871-5779, robin@hollywoodandvine.com; or Julie Gladders of
mPRm / KillerApp, 323-933-3399, jgladders@mprm.com, for
broadcast.com; or Sherry Manno of broadcast.com, 214-748-6660
ext. 2156, smanno@broadcast.com
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