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Bradley Real Estate Reports 8.3% Increase in 3rd-Qtr FFO Per Share to $0.52 From Year Ago; 11% Climb in Nine-Month FFO Per Share to $1.53

        Third-Quarter Highlights:
        Comparison to prior-year period

    --  8.3% increase in third-quarter FFO per share
    --  21% increase in Funds from Operations
    --  42% increase in EBITDA
    --  64% growth in total assets
    --  46% increase in total market capitalization
    --  Portfolio occupancy at 93%

                             Financial Highlights
            (Unaudited) (dollars in 000's, except per-share data)

                               Three Months Ended          Nine Months Ended
                               September 30,               September 30,
                                               %                           %
                            1998      1997  Change     1998     1997     Change

    Revenues             $33,939   $24,484   39%     $94,335   $71,015    33%
    EBITDA               $21,904   $15,444   42%     $59,628   $43,090    38%
    Funds from
      Operations         $13,186   $10,898   21%     $38,300   $30,927    24%
    FFO Per Share
      -Basic and Diluted   $0.52     $0.48  8.3%       $1.53     $1.38    11%
    Total Market
      Capitalization  $1,061,228  $728,305   46%  $1,061,228  $728,305    46%
    Portfolio Occupancy      93%       93%    0%         93%       93%     0%
    Total Square Feet
      (in millions)         15.3       8.6   78%        15.3       8.6    78%
    No. of Properties         95        44  116%          95        44   116%

    NORTHBROOK, Ill., Nov. 4 /PRNewswire/ -- Bradley Real Estate, Inc.
(NYSE: BTR) today reported an 8.3 percent increase in third-quarter funds from
operations per share to $0.52 per share compared with $0.48 per share in the
year earlier period.  Funds from operations increased 21 percent to
$13.2 million compared with $10.9 million in the 1997 third quarter.  For the
nine months ended September 30, 1998, funds from operations increased to
$38.3 million, or $1.53 per share, compared with $30.9 million, or $1.38 per
share, a year earlier.  Diluted and basic FFO per share amounts for each
quarter and nine-month period were the same.
    Net income for the latest quarter totaled $36.1 million, or $1.52 per
share ($1.44 per diluted share), compared with $6.6 million, or $0.30 per
basic and diluted share, for the prior-year quarter.  The increase in net
income for 1998 was primarily attributable to a net gain of $30.6 million on
the sale of real estate investments.  Excluding this gain and its effect on
minority interest, net income totaled $7.2 million, or $0.32 per share.  Net
income for the nine months ended September 30, 1998, was $49.4 million, or
$2.09 per share ($2.07 per diluted share), compared with $20.5 million, or
$0.95 per share ($0.94 per diluted share), a year earlier.  Net income for the
nine months reflects a $29.7 million net gain on the sale of real estate
investments.
    Commenting on the results for the quarter, Thomas P. D'Arcy, chairman and
chief executive officer, stated, "We are pleased with our operating results
for the quarter.  Our FFO per share grew 8.3 percent, after giving effect to
changes in the accounting treatment for percentage rent and after writing-off
feasibility costs for certain acquisitions we chose not to pursue, given
current market conditions."

    Property Fundamentals Remain Strong
    D'Arcy continued, "Third quarter leasing activity was strong, as evidenced
by the signing of two significant leases.  At our Heritage Square property we
entered into a new 62,000-square-foot lease with Carson Pirie Scott,
representing over half of the former Montgomery Ward space.  At our Crystal
Lake property, the newly relocated Jewel store experienced a very successful
grand opening, and we have leased 30,000 square feet, representing half of
their former space, to Toys 'R Us.  We are optimistic that the balance of the
former Jewel space will be leased by year-end.  In total, we signed 46 new
leases aggregating 233,000 square feet at an average base rent of $8.86 per
square foot.  In addition, during the quarter the company renewed 43 leases
totaling 159,000 square feet at an average base rent of $10.33 per square
foot, a 4 percent increase over the prior average base rent."

    Acquisition of Mid-America Realty Investments, Inc. and Sale of One North
State Completed
    As previously announced, during the quarter the company completed the
acquisition of Mid-America Realty Investments, Inc.  The acquisition was
funded with $87 million of a new Bradley 8.4 percent Series A Convertible
Preferred Stock and the assumption of approximately $67 million of MDI debt,
of which the company has prepaid approximately $29 million.  In addition, on
July 31, 1998, the company closed on the sale of its One North State Street
building located in downtown Chicago at a price of $84.5 million, representing
a gain for financial reporting purposes of approximately $30.6 million.

    $179 Million in Other Year-to-Date Acquisitions
    During the quarter, the company acquired five additional shopping centers
totaling 851,000 square feet for approximately $67 million.  Year-to-date, not
including the assets purchased in the Mid-America transaction, the company has
acquired 19 shopping centers totaling 2.6 million square feet at a cost of
$179 million and having an average yield of approximately 9.7 percent.
Richard Heuer, executive vice president of acquisitions, commented, "We are
pleased with the quality and value of our acquisitions year-to-date.  In
addition to strong entry yields, a number of the properties acquired offer
significant opportunities for yield enhancements through redevelopment and/or
expansions."

    Balance Sheet Review
    At September 30, 1998, total assets increased to $948 million, from
$578 million a year earlier.  Total debt outstanding was $451 million at a
weighted average interest rate of 7.21 percent and a weighted average maturity
of 5.74 years.  Total debt outstanding included fixed rate debt of
$297 million at a weighted average interest rate of 7.44 percent and a
weighted average maturity of 7.54 years.  At September 30, 1998, the floating
rate portion of Bradley's total debt consisted of $153 million outstanding
under the company's $200 million unsecured line of credit facility maturing
December 2000.

    Positive Outlook
    Commenting on the outlook for the company, Thomas P. D'Arcy, continued,
"With very solid property fundamentals, no debt maturing during the next two
years, ample capacity on our bank lines, expected proceeds from asset sales, a
low dividend payout ratio and an active franchise in our markets from which we
can create value from our existing infrastructure, we believe the company
continues to be well-positioned for earnings growth despite the current
unsettled capital environment."

    The preceding information contains forward-looking statements of the
company's plans, objectives and expectations, which are dependent upon a
number of factors including a stable retailing climate in the Midwestern
United States, the financial viability of the company's tenants and the
continuing availability of retail center acquisitions and development
opportunities in the Midwest on favorable terms.  Reference is made to the
discussions under the captions "Risk Factors" in the company's 1997 Form 10-K
report which includes a discussion of certain other factors which could cause
actual results to differ materially from those in forward-looking statements.
    Bradley Real Estate, Inc. is the nation's oldest real estate investment
trust (REIT) and a leading owner and operator of neighborhood and community
shopping centers located in the Midwest region of the United States.  The
company owns and operates 95 properties, aggregating 15.3 million square feet,
located in 16 states.  The company has paid 149 consecutive quarterly
distributions to its share owners, one of the longest records of distributions
among publicly traded REITs.
    In addition to the regular quarterly earnings releases and quarterly
reports, the company also makes available on a quarterly basis supplemental
information which includes property and corporate-level detail.  This
information is available upon request from the company.



                          BRADLEY REAL ESTATE, INC.
                         CONSOLIDATED BALANCE SHEETS
                  (Dollars in thousands, except share data)
                                 (UNAUDITED)

                                       September 30,    September 30,     %
                                           1998            1997         Change
    ASSETS
    Real estate investments-at cost     $904,704         $575,599        57.2%
    Accumulated depreciation
      and amortization                   (53,741)         (38,533)       39.5%
    Net real estate investments          850,963          537,066        58.4%

    Real estate investments held for sale 49,476           10,005       394.5%

    Other assets:
      Cash and cash equivalents            3,283            4,404       -25.5%
      Rents and other receivables, net of
        allowance for doubtful accounts
        of $3,486 for 1998 and $2,437
        for 1997                          13,349           12,249         9.0%
      Investment in partnership           13,260               --       100.0%
      Deferred charges, net and
        other assets                      17,982           14,146        27.1%
    Total assets                        $948,313         $577,870        64.1%

    LIABILITIES AND
      SHARE OWNERS' EQUITY

    Mortgage loans                        97,640          128,711       -24.1%
    Unsecured notes payable              199,527               --       100.0%
    Line of credit                       153,400          121,800        25.9%
    Accounts payable, accrued expenses
      and other liabilities               32,399           19,898        62.8%
    Total liabilities                    482,966          270,409        78.6%

    Minority interest                     20,693           14,472        43.0%

    Share Owners' equity:
      Shares of preferred stock and
        paid-in capital, par value
        $.01 per share; liquidation
        preference $25.00 per share:
          Authorized 20,000,000 shares;
            3,480,210 shares issued and
            outstanding                   86,882               --       100.0%
      Shares of common stock and
        paid-in capital, par value $.01
        per share:
          Authorized 80,000,000 shares;
            issued and outstanding,
            23,846,760 at September 30,
            1998 and 21,681,156 at
            September 30, 1997           346,887          303,297        14.4%
      Shares of excess stock, par value
        $.01 per share:
          Authorized 50,000,000 shares;
            0 shares issued and outstanding   --               --           --
    Retained earnings (distributions
      in excess of accumulated earnings)  10,885         (10,308)       205.6%

    Total share owners' equity           444,654          292,989        51.8%
    Total liabilities and
      share owners' equity              $948,313         $577,870        64.1%



                          BRADLEY REAL ESTATE, INC.
                      CONSOLIDATED STATEMENTS OF INCOME
                (Dollars in thousands, except per share data)
                                 (UNAUDITED)

                             Three months ended          Nine months ended
                                September 30,              September 30,
                        1998       1997   %Change     1998      1997  %Change
    Income:
      Rental income    $33,305  $24,033    38.6%   $92,642   $69,922    32.5%
      Other income         634      451    40.6%     1,693     1,093    54.9%
                        33,939   24,484    38.6%    94,335    71,015    32.8%
    Expenses:

      Operations,
        maintenance
        and management   4,510    3,479    29.6%    13,286    10,478    26.8%
      Real estate taxes  5,665    4,025    40.7%    16,441    13,652    20.4%
      Mortgage and
        other interest   7,424    4,362    70.2%    19,567    11,593    68.8%
      General and
        administrative   2,107    1,536    37.2%     5,227     3,795    37.7%
      Depreciation and
        amortization     5,752    4,244    35.5%    16,346    12,099    35.1%
                        25,458   17,646    44.3%    70,867    51,617    37.3%

    Income before
      equity in earnings
      of partnership and
      net gain on sale
      of properties      8,481    6,838    24.0%    23,468    19,398    21.0%
    Equity in earnings
      of partnership       247       --   100.0%       247        --   100.0%
    Net gain on sale
      of properties     30,555       --   100.0%    29,680     1,773  1574.0%

    Income before
      allocation to
      minority interest 39,283    6,838   474.5%    53,395    21,171   152.2%
    Income allocated
      to minority
      interest          (2,095)    (277)  656.3%    (2,892)     (658)  339.5%

    Net income          37,188    6,561   466.8%    50,503    20,513   146.2%
    Preferred share
      distributions     (1,096)      --  -100.0%    (1,096)        -  -100.0%
    Net income
      attributable
      to common share
      owners           $36,092   $6,561   450.1%   $49,407   $20,513   140.9%

    Basic net income
      per share          $1.52    $0.30   401.4%     $2.09     $0.95   121.2%

    Diluted net
      income per share   $1.44    $0.30   374.8%     $2.07     $0.94   119.2%



                     CALCULATION OF FUNDS FROM OPERATIONS

                               Three Months Ended            Nine Months Ended
                                 September 30,                 September 30,
                                              %                            %
                             1998   1997   Change     1998      1997    Change

    Income before
      allocation to
      minority interest   $39,283  $6,838   474.5%   $53,395   $21,171  152.2%
      - Preferred share
          distributions    (1,096)     --  -100.0%    (1,096)       -- -100.0%
      + Depreciation of
          real estate
          assets &
          amortization of
          tenant
          improvements      4,939   3,400    45.3%    13,185     9,634   36.9%
      + Amortization of
          deferred leasing
          commissions         290     362   -19.9%     1,574     1,000   57.4%
      + Other amortization
          including deferred
          finance & non real
          estate related
          costs               523     482     8.5%     1,587     1,465    8.3%
      - Amortization of
         deferred finance &
         non real estate
         related costs       (225)   (184)   22.3%      (692)     (570)  21.4%
      + Depreciation and
          amortization
          included in equity
          in earnings of
          partnership          27      --   100.0%        27        --  100.0%
      - Net gain on sale
          of real estate
          investments     (30,555)     --  -100.0%   (29,680)   (1,773)1574.0%
    FUNDS FROM
      OPERATIONS          $13,186 $10,898    21.0%   $38,300   $30,927   23.8%

    Funds from Operations
      per share - basic     $0.52   $0.48     8.6%     $1.53     $1.38   10.8%
    Funds from Operations
      per share - diluted   $0.52   $0.48     8.3%     $1.53     $1.38   10.7%



     RECONCILIATION OF BASIC EARNINGS AND FUNDS FROM OPERATIONS PER SHARE
           TO DILUTED EARNINGS AND FUNDS FROM OPERATIONS PER SHARE

                                   Three Months Ended September 30,

                                  1998                         1997

    Net Income       Income      Shares    Per-Share Income   Shares  Per-Share

    Basic:
    Net income     $36,092,000 23,782,221  $1.52  $6,561,000 21,676,427  $0.30

    Effect of dilutive
      securities:
    Dilutive options
      exercised             --     46,466                 --     33,149
    Preferred stock  1,096,000  2,162,504                 --         --
    Conversion of
      OP Units       2,095,000  1,380,609            277,000    914,849

    Diluted:
    Net Income     $39,283,000 27,371,800  $1.44  $6,838,000 22,624,425  $0.30

    Funds From
      Operations

    Basic:
    Funds From
      Operations   $13,186,000 25,162,830  $0.52  10,898,000 22,591,276  $0.48

    Effect of dilutive
      securities:
    Dilutive options
      exercised             --     46,466                 --     33,149
    Preferred Stock  1,096,000  2,162,504                 --         --

    Diluted:
    Funds From
      Operations   $14,282,000 27,371,800  $0.52  10,898,000 22,624,425  $0.48



                                   Nine Months Ended September 30,

                                  1998                         1997

    Net Income      Income       Shares    Per-Share Income   Shares  Per-Share

    Basic:
    Net income     $49,407,000 23,597,218  $2.09 $20,513,000 21,671,144  $0.95

    Effect of
      dilutive securities:
    Dilutive options
      exercised             --     48,338                 --     31,527
    Preferred stock  1,096,000    728,756                 --         --
    Conversion of
      OP Units       2,892,000  1,398,890            658,000    700,998

    Diluted:
    Net Income     $53,395,000 25,773,202  $2.07 $21,171,000 22,403,669  $0.94

    Funds From
      Operations

    Basic:
    Funds From
      Operations   $38,300,000 24,996,108  $1.53  30,927,000 22,372,142  $1.38

    Effect of
      dilutive securities:
      Dilutive options
        exercised           --     48,338                 --     31,527
      Preferred
        Stock        1,096,000    728,756                 --         --

    Diluted:
    Funds From
      Operations   $39,396,000 25,773,202  $1.53 $30,927,000 22,403,669  $1.38


SOURCE Bradley Real Estate, Inc.




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CONTACT:
Thomas P. D'Arcy, Chairman and CEO of Bradley
Real Estate, Inc., 847-272-9800; or Dennis Waite of The Financial
Relations Board, 312-640-6674
NOTE TO EDITORS: To receive additional information on Bradley
Real Estate free of charge via fax, dial 800-PRO-INFO and enter
"BTR."