IRVINE, Calif. and LAS VEGAS, Nov. 4 /PRNewswire-FirstCall/ -- Prolong
Super Lubricants, Inc., operating subsidiary of Prolong International
Corporation (Amex: PRL), ( http://www.prolong.com ), a consumer products
company and manufacturer and marketer of patented consumer automotive,
commercial/industrial and household products, will debut its new television
advertising campaign at a special news conference Wednesday, November 6,
during Automotive Aftermarket Industry Week (AAIW) in Las Vegas. The preview
airing and presentation of the Company's 2003 marketing program will be held
at 1:10 p.m. at Prolong's SEMA show site, booth 23221.
The television advertising campaign features three infomercials designed
to support the Prolong brand at major retailers throughout the nation.
Infomercials are known to increase product sales at "brick-and-mortar" stores
by as much as a 10-to-1 ratio.
"We have produced some of the most successful infomercials in the history
of automotive and consumer products," said Elton Alderman, Prolong President &
CEO, "and we believe our new infomercials will be equally well received by
consumers." The infomercials feature explanations of the unique technologies
brought to the marketplace by Prolong in its products and testimonials for the
products that have "No Equal in The World.(R)"
The three new infomercials feature:
-- Prolong Engine Treatment, which helps reduce friction and heat in both
gasoline and diesel fuel engines, especially at points of extreme
pressure, right where it is needed the most. By treating the engine's
metal surfaces, it helps to drop operating temperatures and restore
optimum performance and fuel economy.
-- Prolong Waterless Wash & Shine(TM), which cleans and shines a car in
minutes without using water. Its special lubricating agents lift dirt
particles without scratching.
-- Prolong SPL100(R), the most effective penetrating lubricant in the
world, is useful every place from the home to the professional
workplace. The product is being introduced to consumers for the first
time in a convenience-size 4-ounce bottle.
"Prolong has extraordinary products, with innovative stories to tell about
them," said Bradley S. Harkless, Vice President, Sales & Marketing. "We are
confident that the aggressive TV campaign that we have created will increase
the demand for Prolong products and heighten brand awareness at our major
resellers. The ads will be aired on national cable TV, and national, regional
and local network stations."
Prolong joins other highly visible companies, including General Motors,
Ford, Chrysler, Mazda, Honda, Toyota, Mitsubishi and Mopar, in holding media
conferences at the SEMA show site during AAIW. The AAIW is the largest
gathering in the world for the automotive aftermarket, with extensive
conferences and exhibitions by sponsor and affiliate association members,
including the Specialty Equipment Market Association (SEMA), Motor & Equipment
Manufacturers Association (MEMA), Automotive Aftermarket Industry Association
(AAIA), Auto International Association (AIA), Tire Association of North
America (TANA), Automotive Warehouse Distributors Association (AWDA) and the
Overseas Automotive Council (OAC).
Prolong International Corporation (Amex: PRL), a consumer products holding
company headquartered in Irvine, California, through its operating
subsidiaries, manufactures, markets and distributes a complete line of
patented lubricant and proprietary automotive, commercial/industrial and
household products. The Company's products are marketed and sold under the
brand name Prolong Super Lubricants(R) and are used in automotive, industrial
and consumer applications. Prolong products are sold throughout the United
States at major chain stores and auto retailers and in international markets.
More information about Prolong International Corporation and its products can
be obtained at http://www.prolong.com .
Forward-Looking Statements
Certain statements in this news release that relate to financial results,
projections, future plans, events, or performance, are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as amended and
involve significant risks and uncertainties, including, but not limited to,
the following: competition, cost of components, product concentration and risk
of declining selling prices. The Company's actual results could differ
materially from those anticipated in such forward-looking statements as a
result of a number of factors. These risks and uncertainties, and certain
other related factors, are discussed in the Company's Form 10-K, Form 10-Q and
other filings with the Securities and Exchange Commission. These forward-
looking statements are made as of the date of this release and the company
assumes no obligation to update such forward-looking statements.
SOURCE Prolong International Corporation
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Related links:
http://www.prolong.com
CONTACT:
Investor Relations, Thomas C. Billstein of
Prolong Super Lubricants, Inc., +1-949-587-2700, or Media
Relations, Paul Knopick, +1-949-707-5365, for Prolong Super
Lubricants, Inc.
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