LAS VEGAS, Nov. 4 /PRNewswire/ -- The Ford Motor Company is the featured
Vehicle Manufacturer of SEMA Show 2003. The annual show opens its doors today
and continues through Friday afternoon at the Las Vegas Convention Center.
"We are delighted that Ford, which has been a strong supporter of SEMA and
the aftermarket industry, has chosen to be the Vehicle Manufacturer of the
Show during its celebration of a century of automotive leadership," said SEMA
President and CEO Christopher J. Kersting, C.A.E.
Kersting added that Ford has been a major cornerstone of SEMA's close
relationship with the OEM (original equipment manufacturer) community. "It was
Ford with whom we began our technology transfer program between the car
companies and our manufacturer members. Ford has been very enthusiastic about
participating at our International Auto Salon, our annual OEM Tech Talks and
measuring sessions, and also very generous in its provision of project
vehicles for our SEMA members to modify, customize, and display at the SEMA
shows and other venues. We're happy that the company has this showcase
opportunity for global news coverage."
"Ford Motor Company is pleased to be the featured marque of the 2003 SEMA
Show," said Jan Valentic, vice president, global marketing, Ford Motor
Company, when the Ford announcement was made earlier this year. "As the
Vehicle Manufacturer of the Show, we recognize the importance of our
participation during Ford's centennial celebration that binds our global brand
marketing efforts together with the aftermarket. For us, the SEMA Show is the
ultimate expression of human creativity and invention -- certainly a trait
that has been passed down from our founder Henry Ford. As an international
venue, the show enhances Ford's opportunity to showcase the flexibility of our
brands for personalization and accessorization."
In addition to Ford, other OEM exhibitors at SEMA Show 2003 include
American Honda, Daimler Chrysler, General Motors, Hyundai, Kia, Mazda,
Mitsubishi, Nissan, Panoz, Subaru, and Toyota. Ford will also have a free-
standing display of its Ford Restoration Parts licensing program. The OEM
presence at the SEMA Show has grown from three manufacturers to the current 12
over the past five years.
SEMA Show 2003 occupies the Las Vegas Convention Center. More than, 1,800
companies have contracted for exhibit space totaling a record 900,000 net
square feet at the show that incorporates the International Tire Expo. The
2003 show is organized into 12 sections, with the carmakers' exhibits
distributed throughout the two million square feet of exhibits and hundreds of
specially constructed project cars and trucks.
SEMA Show 2002 featured more than 1,500 project vehicles, had
approximately 900 entries into its new product competition, and attracted
86,787 AAIW attendees from more than 100 countries. The SEMA Show is held
concurrently with the Automotive Aftermarket Products Expo (AAPEX). The two
trade shows comprise the Automotive Aftermarket Industry Week (AAIW), one of
the two largest business gatherings held in Las Vegas.
The annual SEMA Show, open only to the automotive industry, is one of
several shows produced by SEMA for the various markets and market niches its
wide-ranging membership covers.
SEMA represents the $27 billion specialty automotive industry. Founded in
1963, the trade association has 5,222 member companies. It is the
authoritative source of research data, trends and market growth information
for automakers and the specialty auto products industry. The industry provides
appearance, performance, comfort, convenience and technology products for
passenger cars, minivans, trucks, SUVs and recreational vehicles. For more
information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-
3914; call 909/396-0289; or visit http://www.sema.org or http://www.enjoythedrive.com.
SOURCE SEMA
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Related links:
http://www.sema.org
CONTACT:
Media, Rosemarie Kitchin of SEMA,
+1-909-396-0289, ext. 104, or +1-702-943-4198 (Las Vegas, through
Nov. 7), or cell, +1-626-840-3805, rosemariek@sema.org
NOTE TO EDITORS: Image available at http://www.sema.org/images/31611.jpg
CAPTION: The Ford Motor Company is the featured Vehicle
Manufacturer of SEMA Show 2003, during its celebration of a
century of automotive leadership.
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