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Visteon Unveils Unified Brand, Expanded Product Portfolio for Specialty Market

   VISTEON LOGO
Visteon Corporation logo. (PRNewsFoto)[PM AS]
DEARBORN, MI USA
    LAS VEGAS, Nov. 4 /PRNewswire-FirstCall/ -- Visteon Corporation (NYSE: VC)
today unveiled a unified brand offering and expanded product portfolio
designed to help specialty and accessory distributors and retailers increase
market share and customer loyalty.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO )
    Visteon is displaying a broad range of automotive and light-truck
accessory concepts at its SEMA exhibit (No. 33705) in Las Vegas from
November 3 through 7, 2003.  On display are GlideMaster(TM), a next-generation
gliding rear window for light trucks, and a variety of in-vehicle mobile
electronics/entertainment systems.
    "The Visteon brand stands for innovation and original equipment (OE)
quality systems and components that enhance the consumer's vehicle ownership
experience," said Greg Gyllstrom, vice president and general manager of
Visteon North America and Asia Pacific Aftermarket.  "Our SEMA exhibit is only
a small sampling of our engineering, manufacturing and marketing capabilities.
We look forward to leveraging these resources on behalf of a growing number of
performance and specialty distributors across North America."
    The new Visteon aftermarket brand combines highly innovative OE-quality
products, aggressive brand support and exceptional shipping performance to
match the needs of specialty distributors and their customers.  In addition to
products that meet the specialty aftermarket's quality standards, the new
Visteon aftermarket program is focused on achieving exceptional fill rate and
a relentless focus on helping distributors maximize sales while reducing
inventory requirements.
    "It's our overarching responsibility to provide the products, programs and
ancillary tools that will help distributors grow their businesses," Gyllstrom
said.  "This requires not only products that exceed the expectations of the
retailer and consumer, but a commitment on our part to listen to and learn
from our customers and adapt our services to their individual needs."
    Visteon Corporation is a leading full-service supplier that delivers
consumer-driven technology solutions to automotive manufacturers worldwide and
through multiple channels within the global automotive aftermarket.  Visteon
has about 75,000 employees and a global delivery system of more than 180
technical, manufacturing, sales and service facilities located in 25
countries.


SOURCE Visteon Corporation




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Related links:
  • http://www.visteon.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO
    PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
    CONTACT:
    Robin Pannecouk, +1-313-755-9121,
    rpanneco@visteon.com , or Jim Fisher, +1-313-755-0635,
    jfishe89@visteon.com , both of Visteon Corporation