Inbound Marketing Takes Center Stage as New Restrictions Limit Traditional
Outbound Efforts
SAN MATEO, Calif., Nov. 4 /PRNewswire-FirstCall/ -- A recent poll of
business executives and IT decision makers found that more than two-thirds
believe they are prepared to comply with federal Do-Not-Call (DNC) lists.
E.piphany Inc. (Nasdaq: EPNY), a full suite customer relationship management
(CRM) software provider, reported that 68 percent of respondents reported
their companies were either somewhat or completely prepared for the new
legislation, which enables telephone subscribers to opt out of many
company-initiated cold calls. By contrast, only 10 percent said they were not
at all prepared for compliance with the new laws.
(LOGO: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
"Federal DNC rules are travelling a bumpy road, especially in the courts.
However, most companies recognize the need to rethink their marketing strategy
around two fronts -- technically complying with the DNC lists, and emphasizing
inbound marketing strategies," said Mike Trigg, vice president of product
management and product marketing at E.piphany. "Our survey found that nearly
half of respondents are concerned with either establishing more effective
inbound marketing programs or coordinating their marketing strategies across
multiple inbound channels."
Of the survey respondents, 83 percent utilize inbound marketing channels,
usually in conjunction with the Web. Technology is playing a large role in
this transformation and E.piphany software solutions, such as Interaction
Advisor, are helping customers reduce customer churn while increasing cross-
sell and up-sell revenue. Moreover, CRM vendors are starting to offer inbound
marketing software coupled with DNC management. E.piphany recently announced
a strategic alliance with Gryphon Networks Corp., the leader in automated DNC
management and compliance solutions. The two solutions can help marketers
optimize their customer acquisition, cross-sell, and retention efforts without
fear of violating the ever-changing privacy regulations or damaging their
hard-earned customer trust.
When asked about their primary concern, 27 percent of respondents replied
"coordinating their overall channel strategy," followed in order by DNC
compliance, leveraging inbound channels, improving effectiveness of outbound
channels, and demonstrating marketing results.
The research was compiled from surveys of more than 80 U.S. executives
across the retail banking, insurance, communications, retail and travel and
leisure sectors. The survey was conducted at the "Marketing Transformation"
webinar on September 17, 2003.
About E.piphany
The E.piphany(R) E.6(TM) CRM software suite enables global organizations
to align touchpoints, processes and technologies around the customer. Built on
the industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their
customers and optimize every interaction from both a revenue generation and
customer retention viewpoint. More than 460 companies, including nearly 40 of
the Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves
customers in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com.
Legal Notice Regarding Forward-Looking Statements:
This press release contains forward-looking statements regarding the
benefits and results that may be achieved by customers as a result of the
relationship between E.piphany and Gryphon Networks. Actual results could
differ materially from the forward-looking statements. Among the factors
that could cause actual results to differ materially from those in the
forward-looking statements are delays in the product development cycle,
unforeseen technical difficulties in optimizing the software involved in the
relationship, delays in customer implementation of software, current or future
laws, rules or regulations and the impact of competitive products and pricing.
These factors and others are described in more detail in E.piphany's public
reports filed with the Securities and Exchange Commission, such as those
discussed in the "Risk Factors" section included in E.piphany's Annual Report
on Form 10-K, Quarterly Reports on Form 10-Q and in E.piphany's prior press
releases. E.piphany assumes no duty to update any statements made in this
press release.
NOTE: E.piphany and the E.piphany logo are registered trademarks of
E.piphany, Inc. and E.6. are trademarks of E.piphany, Inc.
SOURCE E.piphany Inc.
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Courtney Zoog of E.piphany, +1-650-356-5863,
or czoog@E.piphany.com, or Lindsay Stewart of Access
Communications, +1-415-844-6217, or lstewart@accesspr.com, for
E.piphany; or Investor Relations, Todd Friedman of E.piphany,
+1-650-356-3934, or tfriedman@E.piphany.com
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