Initiative Designed to Attract More Young People to Automotive Service Careers
And Recognize the Finest Automotive Service Students in America
Las Vegas, Nov. 4 /PRNewswire/ -- Castrol SYNTEC announced today an
initiative to attract more of America's most passionate young car lovers to
careers as automotive technicians -- and to recognize young men and women
already serving as automotive service students -- as part of its Castrol
SYNTEC Outperformers program.
The Castrol SYNTEC Outperformers program will provide four regional
winners with a once-in-a-lifetime opportunity to visit the headquarters of
legendary drag racer John Force, while one individual chosen from the four who
"outperforms" the nation's top students and car lovers will receive a $7,500
scholarship to attend a racing and high performance program. Primedia,
America's foremost automotive enthusiast publisher, will also open its
southern California automotive facilities, where the company repairs, modifies
and creates the spectacular vehicles that appear on the pages of Hot Rod,
Chevy High Performance, Mustang 5.0 and dozens of other automotive magazines.
The regional winners will also receive:
-- Two tickets to the 40th annual Automobile Club of southern California
NHRA Finals in Pomona to be held the weekend of Nov. 13, 2004
-- A year's supply (four cases) of Castrol SYNTEC motor oil
-- A SYNTEC Outperformers hat and t-shirt
-- A framed certificate recognizing successful completion of the
curriculum in synthetic motor oils
The Castrol SYNTEC Outperformers program is open to any man or woman, ages
16 to 22, who visits http://www.syntecoutperformers.com and completes a special
educational curriculum about synthetic oils and a series of questions
surrounding the topic of automotive service and passion for cars. Castrol
will begin accepting entries Jan. 1, 2004, with the program closing on
midnight April 15, 2004. Serving as judges will be legendary racer John Force
and select representatives of the automotive industry and media.
The Castrol SYNTEC Outperformers program expands a similar initiative
conducted in 2003 in which Castrol identified and recognized the finest
automotive service students in America. Daniel Gilbert of Houston, Texas, was
selected as the national winner of the Castrol GTX Top Techs program.
According to Mike DeBiasi, Castrol SYNTEC marketing manager, the 2004
Castrol SYNTEC Outperformers program elevates the 2003 program by not only
identifying the finest automotive service students, but also encouraging
individuals who love to work on cars and enjoy racing to consider automotive
service as a career. "The Castrol SYNTEC Outperfomers program addresses an
issue that will impact everyone who drives a car or a truck -- the shortage of
automotive technicians," DeBiasi said. "The Outperformers program will
encourage more young people to look at automotive service as a fun,
financially rewarding career, while also highlighting the smart, hard-working,
dedicated automotive service students who represent the future of our
industry."
The Castrol SYNTEC Outperfomers program also addresses the lack of
knowledge about motor oils and the impact of synthetic motor oil on vehicle
and engine performance and protection. "Motor oil serves to protect the most
important part of a vehicle, the engine. Yet research has shown that few in
the motoring public have much knowledge of motor oil, nor do they even
understand the role of motor oil," DeBiasi said. "The Castrol SYNTEC
Outperfomers program will help educate young automotive service students and
automotive enthusiasts about motor oil, so that when they're working in repair
shops and dealerships across America, they can serve as credible,
knowledgeable source of information for the driving public."
New to the Castrol SYNTEC Outperformers program is an award to recognize
the automotive instructor with the most students completing the SYNTEC
curriculum and entering the contest. The instructor will receive a trip for
two to southern California to tour John Force Racing headquarters, two tickets
to the 40th annual Automobile Club of southern California NHRA Finals in
Pomona the weekend of Nov. 13, 2004, a Castrol racing jacket and hat, and a
donation of 50 cases of Castrol SYNTEC motor oil for classroom use.
Students or educators with questions about the program should call
312-397-6018 or e-mail their questions to Anthony.Astran@ogilvypr.com .
Official rules are available at http://www.syntecoutperformers.com .
Castrol is a global leader in marketing premium automotive product brands
such as Castrol SYNTEC, Castrol SYNTEC Blend, Castrol GTX, Castrol GTX High
Mileage and Castrol Super Clean. Castrol North America markets its lubricants
and services to lube operators, automotive service providers and select
retailers in North America. Castrol, the automotive marketing and technology
leader with more than 100 years' experience, offers world-class retailer and
installer support under one united global brand. Call 1-888-CASTROL or visit
http://www.castrolusa.com .
SOURCE Castrol
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Related links:
http://www.syntecoutperformers.com
http://www.castrolusa.com http://www.semashow.com
http://www.prnewswire.com/micro/sema2003
CONTACT:
Jeff Conlin, +1-312-397-6050,
jeff.conlin@ogilvypr.com , or Yvette Anne Venable,
+1-312-397-6036, yvette.venable@ogilvypr.com , both of Ogilvy
Public Relations Worldwide for Castrol
NOTE TO EDITORS: The Castrol SYNTEC Outperformers program logo,
as well as photos of John Force, Castrol GTX Top Techs national
winner Daniel Gilbert, the Castrol SYNTEC product and other
related items, are available via e-mail upon request. Please
contact Tony Astran at 312-397-6058 or
anthony.astran@ogilvypr.com for more information.
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