Hyundai Also Announces Special Edition Tiburon Featuring 17-inch Wheels,
     Aluminum Pedals and Other Factory Modifications for the Tuner Market

'Tune-up a Tib' Contest at Hyundai Booth Will Test Tuning Ability of Attendees
                      and Reward Top Scorers With Prizes

    LAS VEGAS, Nov. 4 /PRNewswire/ -- Hyundai arrived in Las Vegas for the
annual Specialty Equipment Manufacturers Association (SEMA) Show with a
winning hand of 13 custom vehicles.  The Hyundai contingent features the
latest creativity from ace tuners and designers such as Street Concepts, Troy
Lee Designs, Rick Dore Kustoms, American Products Company, Modern Image, AME
Marketing, J&A Autosport and K-Daddyz Kustomz.  Custom Hyundai vehicles will
be on display at its booth (#23689) and around the convention center from
November 4-7.
    Hyundai is a four-year veteran of the SEMA Show.  This year's featured
vehicles showcase the increasing assortment of aftermarket performance parts
and accessories available for Hyundai vehicles.  Widely available turbocharger
and supercharger kits, intake and exhaust systems and body kits are combined
with custom roll cages, grilles, airbrushing and audio installs to create the
most eye-catching crop of vehicles ever displayed by Hyundai.
    "Hyundai vehicles provide the most head-turning potential for the dollar
to tuners looking for a platform to customize," said Paul Sellers, director of
marketing at Hyundai Motor America.  "The high-quality Hyundai vehicles at
this year's show confirm the brand's growing reputation among tuners and
aftermarket OEMs."

    Special Edition Tiburon
    Hyundai also announced the arrival of a sporty Special Edition Tiburon
coupe featuring Hyundai's 2.7-liter, six-cylinder engine, 17-inch wheels,
aluminum foot pedals, high spoiler, red front brake calipers, Kenwood stereo
with six-speaker sound system, performance gauge pack, Special Edition
badging, sunroof and ABS.  The Special Edition Tiburon will be available in
yellow, black or red and consumers can choose between the 6-speed manual or
automatic transmissions.  Special Edition Tiburons will be available at
dealerships in the spring of 2004.

    "Tune Up a Tib" Contest
    Visitors to the Hyundai booth will have an opportunity to compete for
Eibach lowering springs and GT Cruiser bicycles in two separate on-site
contests.  Each day, contestants will race against the clock in separate seat-
and wheel-changing competitions.  Top times each day win Eibach lowering
springs or a GT Cruiser bike.  Visitors can also enter to win the grand prize
-- a set of 17" wheels from Dazz Motorsports.

    About Hyundai Motor America
    Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary
of Hyundai Motor Company of Korea.  Hyundai cars and sport utility vehicles
are distributed in the United States by Hyundai Motor America and are sold and
serviced through more than 600 dealerships nationwide.

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