Marketing Plans Include New Image Vehicle and Online Racing Game
NASHVILLE, Tenn., Nov. 4 /PRNewswire/ -- The Fuzion(TM) ZRi, a tire
designed specifically for the enthusiast and tuner markets, is being
introduced by Bridgestone/Firestone North American Tire, LLC (BFNT) at the
SEMA (Specialty Equipment Market Association) Show this week (Booth #41917).
The Fuzion ZRi, a new brand of tire from BFNT that addresses this fastest
growing segment in the performance tire market, will be available to retail
customers in spring 2004.
"We are very excited about the new Fuzion brand of tires," said Phil Pacsi,
executive director, North American Consumer Tire Brand Marketing, BFNT. "This
is our first tire designed specifically to appeal to the tuner market
segment." The new W- V- and H-speed rated Fuzion ZRi features a directional
tread pattern for great looks and optimum handling. The tire launch will be
backed with a major marketing initiative, including a new Web site,
http://www.thefuzionzone.com, complete with an exciting interactive online racing
game, Pacsi added.
The tire, which is engineered with the company's exclusive UNI-T(R)
technology, will be available in more than 30, 16- to 20-inch, 30- to 60-
series sizes.
UNI-T is an acronym for "Ultimate Network of Intelligent Tire Technology"
found only in Bridgestone, Firestone, Dayton and select associate brand tires.
One of its core technologies is a Computer Optimized Component System,
CO*CS(R), which uses a super computer to help determine an ideal combination
of tread design, casing shape, materials and construction for a particular
application.
Tires with UNI-T have a special O-Bead(R) that eliminates overlapped
joints in the bead assembly, improving the way a tire interacts with the rim,
and providing a rounder assembly for improved stability.
The use of L.L. Carbon(R), or Long Link Carbon, an advanced form of carbon
black, produces a stronger tire, better able to resist cracking, chipping,
tearing and excessive wear.
Nashville-based Bridgestone/Firestone North American Tire, LLC is a
subsidiary of Bridgestone Americas Holding, Inc., whose parent company,
Bridgestone Corporation, is the world's largest tire and rubber company. BFNT
develops, manufactures, and markets Bridgestone, Firestone, Dayton, Fuzion and
other associate and private brand tires. The company is focused on wholesale
and original equipment markets, supplying passenger, light truck, commercial
vehicle, off-road, agricultural and other tires to its customers in North
America.
For downloadable, high-resolution images, a listing of available sizes,
and features and benefits of this Fuzion tire, please visit
http://www.thefuzionzone.com. Visit http://www.tiresafety.com for news and information
about the importance of proper tire inflation and maintenance.
SOURCE Bridgestone/Firestone North American Tire, LLC
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Related links:
http://www.thefuzionzone.com
http://www.tiresafety.com
CONTACT:
Bridgestone-Firestone North American Tire,
LLC Media Center, +1-877-201-2373
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