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Parascript Expands Into Business Intelligence Market With Announcement of New Subsidiary

     - Applied Intelligence Solutions, LLC Builds on Parascript's Pattern
 Recognition Technology With Dynamic Learning Systems to Replicate Decisions
                     Made by a Company's Top Performers -

    BOULDER, Colo., Nov. 4 /PRNewswire-FirstCall/ -- Parascript, LLC, a
leading provider of pattern recognition software, announced today that it has
launched a new wholly owned subsidiary, Applied Intelligence Solutions, LLC
(AIS).  AIS's mission is to leverage Parascript's technology platform to
develop next generation Business Intelligence solutions.  AIS is led by Jim
Dixon, who brings more than 20 years experience managing successful software
development organizations.
    Employing Parascript's advanced pattern recognition technology, AIS is
developing solutions that combine human expertise with intelligent, learning
software to significantly improve and automate complex decision-making
processes.  AIS solutions learn the critical features and hidden drivers of
complex decisions from an organization's top performers, and makes similar
recommendations available to all users in the organization.
    AIS will first apply its software to the retail sector to directly address
the industry's need for greater automation and accuracy in optimizing
merchandise allocation decisions.  Retailers will be able to capitalize on the
knowledge and expertise of top allocators to make better allocation decisions
that ultimately increase revenues and reduce markdowns, delivering improved
profitability to retailers.
    "Parascript's technology has been a powerful force, helping companies in
diverse industries to save money and time.  AIS builds on Parascript's
established technology to give retailers the tools they need to make decisions
critical to merchandising success," said Tom Friedman, founder and president
of Retail Systems Alert Group, a well-respected, worldwide authority on
retail, e-commerce, and supply chain technology.
    "We are confident that retailers will be able to make significant gains
using the technology for which Parascript is renowned to capitalize on the
successes of their best allocators," said Jeff Gilb, President and CEO of
Parascript.  "With AIS, Parascript is furthering its objective of continuously
developing technologies for new markets where they can deliver real economic
benefit for our customers."
    "AIS solutions enable firms to optimize those decisions that are critical
to the bottom-line," said Jim Dixon, President of AIS.  "By applying AIS's
advanced business intelligence solutions, companies can close the gap between
top performers and others to maximize revenue and profitability."
    Parascript's family of technology companies spans almost three decades.  A
global leader in complex pattern recognition software, Parascript solutions
have helped a broad range of customers from Fortune 500 companies to the most
sophisticated government postal agencies.  AIS will further Parascript's
mission to optimize critical business processes by applying the most advanced
pattern recognition technology to the most challenging and complex tasks.

    About Parascript, LLC
    Parascript's Total Recognition technology converts paper-based information
into computer-usable data. It is the first complete technology that recognizes
all character types -- cursive, handprint and machine print -- on all forms.
Its unique capabilities allow organizations using forms to capture customer
information to dramatically reduce their data entry expenses. With Total
Recognition technology, companies can turn handwritten and print data,
including legacy data, into electronic information that can be used to power
web-based offerings and other marketing initiatives. Total Recognition
technology is available via a number of channels: as software development
kits, through onsite custom solutions and from Parascript's partners.

    About Applied Intelligence Solutions, LLC
    Applied Intelligence Solutions, LLC (AIS) offers business intelligence
solutions that replicate expert human decisions, providing firms the ability
to automate and significantly improve the quality of decisions across their
organizations.  Improving decision quality yields significant improvements in
top-line revenue, bottom-line profit and employee productivity.  AIS is
headquartered in Boulder, Colorado, with Research and Development facilities
in Moscow, Russia.  For more information visit the company's web site at
http://www.aisllc.com.

    Parascript and Total Recognition are registered trademarks of Parascript,
LLC. All other trademarks and trade names are the property of their respective
owners.


SOURCE Parascript, LLC




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Related links:
  • http://www.parascript.com
    CONTACT:
    Stacy Kamigaki of Parascript, LLC,
    +1-303-381-4130, stacy.kamigaki@parascript.com; or Sarah Znerold
    of SZPR, +1-760-943-2333, sarah@szpr.com, for Parascript, LLC