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Catalina Marketing Reports Financial Results for Second Quarter of Fiscal 2005

    ST. PETERSBURG, Fla., Nov. 4 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) today reported financial results for its second fiscal
quarter and first six months ended September 30, 2004.
    For the three months ended September 30, 2004, consolidated revenues were
$103.7 million, compared with revenues of $107.7 million in the comparable
period last year.  The company reported consolidated net income of $20.3
million, or $0.39 per diluted share, for the second quarter of fiscal 2005,
compared with a net loss of $11.1 million, or a loss of $0.21 per diluted
share, for the second quarter of fiscal 2004.
    On a pro forma non-GAAP basis (which excludes the results of businesses
that have either been disposed of or the disposition of which is planned, as
well as the removal of the one-time deferral of revenues resulting from the
prior years' revenue recognition adjustments to Catalina Health Resource
(CHR), as described further below), consolidated revenues were $102.4 million
for the three months ended September 30, 2004, compared with $100.3 million of
revenues for the same period last year.  Pro forma non-GAAP consolidated net
income was $18.9 million, or $0.36 per diluted share, for the three months
ended September 30, 2004, compared with $14.2 million of net income, or $0.27
per diluted share, for the same period last year.
    For the six months ended September 30, 2004, consolidated revenues were
$200.5 million, compared with revenues of $194.3 million in the comparable
period last year. The company reported consolidated net income of $31.2
million, or $0.60 per diluted share, for the first half of fiscal 2005,
compared with a net loss of $6.8 million, or a loss of $0.13 per diluted
share, for the first half of fiscal 2004.
    On a pro forma non-GAAP basis, consolidated revenues were $197.8 million
for the six months ended September 30, 2004, compared with $182.1 million of
revenues for the same period last year.  Pro forma non-GAAP consolidated net
income was $32.2 million, or $0.62 per diluted share, for the six months ended
September 30, 2004, compared with $18.7 million of net income, or $0.36 per
diluted share, for the same period last year.
    Dick Buell, Catalina president and chief executive officer stated, "The
results achieved in the second quarter were encouraging, and they reinforce
our belief that our strategy to focus on proprietary applications at the point
of sale is key to our long-term growth and vitality.  Our plans have been
formulated and as reflected in the accomplishments achieved to date, we
believe these results demonstrate that the company has taken the necessary
steps to develop a foundation for the future."

    Pro Forma Non-GAAP Adjustments
    This pro forma non-GAAP financial information includes the results of the
company's ongoing business operations and, accordingly, excludes (i) the
effect of CHR revenues recognized in fiscal 2004 that had been deferred from
prior fiscal years, (ii) the financial results of the business units that have
been divested, and (iii) the financial results of the remaining business unit
targeted for divestiture by the company.  In the second quarter of fiscal
2005, Catalina Marketing sold its Japan Billboard business and its Direct
Marketing Services unit and has reported their aggregated results as
'Discontinued Operations' on the income statement.  The company has also
previously announced its intention to divest Catalina Marketing Research
Solutions (CMRS).  Investors are urged to review the 10-Q for a detailed
discussion of the financial results and business descriptions.


    Summary of Segment Results

                                    Three Months Ended    Three Months Ended
                                    September 30, 2004    September 30, 2003
    (In thousands)                Revenues  Income/Loss  Revenues  Income/Loss

    Catalina Marketing Services    $66,070     $18,896    $71,427     $18,870
    Catalina Health Resource        19,181       2,774     15,153        (146)
    International                   16,891       2,073     13,633       1,083
    Corp / Eliminations                230      (4,890)       114      (5,641)
      Total Pro Forma Non-GAAP    $102,372     $18,853   $100,327     $14,166

    Discontinued Operations            $--      $3,543        $--    $(27,648)
    CMRS                             1,345      (2,117)     3,354          92
    Catalina Health Resource Adj.       --          --      3,995       2,279
      Total Pro Forma Adjustment    $1,345      $1,426     $7,349    $(25,277)

    Consolidated GAAP             $103,717     $20,279   $107,676    $(11,111)

                                     Six Months Ended      Six Months Ended
                                    September 30, 2004    September 30, 2003
    (In thousands)                Revenues  Income/Loss  Revenues  Income/Loss

    Catalina Marketing Services   $129,468     $35,029   $131,026     $31,706
    Catalina Health Resource        37,046       3,848     28,572      (2,810)
    International                   31,138       2,874     22,744         (63)
    Corp / Eliminations                122      (9,535)      (197)    (10,093)
      Total Pro Forma Non-GAAP    $197,774     $32,216   $182,145     $18,740

    Discontinued Operations            $--      $1,543        $--    $(28,131)
    Cumulative Effect of
     Accounting Change                  --          --         --        (770)
    CMRS                             2,727      (2,554)     7,121         367
    Catalina Health Resource Adj.       --          --      5,042       2,946
      Total Pro Forma Adjustment    $2,727     $(1,011)   $12,163    $(25,588)

    Consolidated GAAP             $200,501     $31,205   $194,308     $(6,848)

    Review of Operations
    The company provided the following review and highlights of the
performance of Catalina Marketing's continuing business segments:

     * Catalina Marketing Services -- CMS revenues were $66.1 million in the
       quarter ended September 30, 2004, compared with $71.4 million in the
       same period last year.   Net income for the second fiscal quarter was
       $18.9 million, or $0.36 per diluted share, in both fiscal 2005 and
       fiscal 2004.  For the first six months of fiscal 2005, CMS revenues
       were $129.5 million and net income was $35.0 million, compared with
       revenues and net income of $131.0 million and $31.7 million,
       respectively, in the first six months of fiscal 2004.  Earnings were
       $0.67 and $0.61 per diluted share in the six months ended September
       30, 2004 and 2003, respectively.

     * Catalina Health Resources -- CHR revenues were $19.2 million and net
       income was $2.8 million, or $0.05 per diluted share, for the quarter
       ended September 30, 2004, compared with revenues of $19.1 million and
       net income of $2.1 million, or $0.04 per diluted share, for the same
       period last year.  On a pro forma non-GAAP basis, CHR revenues grew
       26.6% to $19.2 million in the second quarter of the current fiscal
       year, compared with $15.2 million in the same period last year and pro
       forma non-GAAP net income was $2.8 million, or $0.05 per diluted share,
       compared with a loss of $0.1 million for the comparable prior year
       period.  For the first six months of fiscal 2005, CHR revenues were
       $37.0 million resulting in net income of $3.8 million, or $0.07 per
       diluted share, compared with $33.6 million in revenues and $0.1 million
       in net income for the first six months of fiscal 2004.  On a pro forma
       non-GAAP basis, fiscal year 2004 year-to-date revenues were $28.6
       million with a net loss of $2.8 million, or a net loss of $0.05 per
       diluted share.

     * Catalina Marketing International -- CMI revenues increased 23.9% to
       $16.9 million in the quarter ended September 30, 2004, compared with
       $13.6 million in the same period last year.  Net income for the quarter
       ended September 30, 2004 was $2.1 million, or $0.04 per diluted share,
       compared with $1.1 million, or $0.02 per diluted share, for the
       comparable prior year period.  For the first six months of fiscal 2005,
       CMI revenues were $31.1 million resulting in net income of $2.9
       million, or $0.05 per diluted share, compared with revenues of $22.7
       million and a net loss of $0.1 million for the six months ended
       September 30, 2003.

     * Catalina Marketing Research Solutions -- CMRS second quarter revenues
       were $1.3 million compared with $3.4 million in the second quarter of
       fiscal 2004.  During the second quarter of fiscal 2005, the company
       recorded an additional impairment expense related to goodwill and other
       tangible assets of $3.0 million.  CMRS incurred a second quarter net
       loss of $2.1 million, or $0.04 per diluted share, compared with net
       income of $0.1 million in the comparable prior year period.  For the
       six months ended September 30, 2004, CMRS revenues were $2.7 million
       compared with $7.1 million in fiscal 2004.  The six-month net loss for
       CMRS totaled $2.6 million, or $0.05 per diluted share, compared with
       net income of $0.4 million, or $0.01 per diluted share, in the first
       six months of fiscal 2004.

    The company's disposition of its Direct Marketing Services unit and its
Japan Billboard business during the second quarter of fiscal 2005 resulted in
a net gain of $3.5 million from the operations and disposition of these
assets.  The aggregated results of these business units are reported in
'Discontinued Operations' on the income statement.
    During the second quarter of fiscal year 2005, Catalina's board of
directors authorized $100 million of funds to be available for the repurchase
of the company's common stock.  This authorization replaced the $44 million
unused portion of the $100 million repurchase program authorized by the board
in July 2002.  As of September 30, 2004, the company had not yet repurchased
any of its stock during the current fiscal year.
    Mr. Buell said, "We are pleased with the progress made in the second
quarter.  Several key steps were taken toward our objectives, and we are now
focusing on the Catalina businesses in which we hold strategic advantages that
will serve to generate long-term growth and profitability."
    Catalina Marketing said it plans to file its Quarterly Report on Form 10-Q
for the quarter ended September 30, 2004, with the Securities and Exchange
Commission next week.  Investors are urged to review the 10-Q for a detailed
discussion of the company's financial results and business descriptions.

    Webcast Scheduled
    The company also announced that it will host a webcast on Thursday,
November 4, 2004; at 10:00 a.m. EST to discuss its financial results.   The
webcast may be accessed at
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=POS&script=1010&item_id=946944
and will be available for replay from November 4, 2004, through Monday,
December 6, 2004.


                        Catalina Marketing Corporation
                           Selected Financial Data
                   (in thousands, except per share amounts)

                                                        GAAP
    Periods Ended September 30             Three Months         Six Months
                                           2004      2003      2004      2003

    Revenues                           $103,717  $107,676  $200,501  $194,308

    Direct Operating Expenses            32,713    35,991    67,600    70,692

    Selling, General and Administrative  29,331    31,298    59,086    63,374

    Impairment Charge                     3,298        --     3,298        --

    Depreciation and Amortization        10,698    11,174    22,337    22,533

    Income from Operations               27,677    29,213    48,180    37,709

    Other (Income) Expense                 (126)      211       267       (38)

    Provision for Income Taxes           11,067    12,465    18,251    15,694

    Income from Continuing Operations    16,736    16,537    29,662    22,053

    Gain (Loss) from Discontinued
     Operations                             260   (27,648)   (1,740)  (28,131)
    Gain (Loss) from Disposition          3,283        --     3,283        --
    Income (Loss) from Discontinued
     Operations                           3,543   (27,648)    1,543   (28,131)

    Cumulative effect of acctg change        --        --        --      (770)

    Net Income (Loss)                   $20,279  $(11,111)  $31,205   $(6,848)


    Earnings Per Share, Basic:

    Earnings Per Share from Continuing
     Operations                           $0.32     $0.32     $0.57     $0.43
    Income (Loss) from Discontinued
     Operations                           $0.07    $(0.53)    $0.03    $(0.54)
    Cumulative Effect of Accounting
     Change                                $ --       $--       $--    $(0.02)
    Net Income (Loss) Per Common Share    $0.39    $(0.21)    $0.60    $(0.13)

    Weighted Average Shares Outstanding  52,231    52,217    52,233    52,375


    Earnings Per Share, Diluted:

    Earnings Per Share from Continuing
     Operations                           $0.32     $0.32     $0.57     $0.43
    Income (Loss) from Discontinued
     Operations                           $0.07    $(0.53)    $0.03    $(0.54)
    Cumulative Effect of Accounting
     Change                                $ --       $--       $--    $(0.02)
    Net Income (Loss) Per Common Share    $0.39    $(0.21)    $0.60    $(0.13)

    Weighted Average Shares Outstanding  52,311    52,217    52,269    52,375


                        Catalina Marketing Corporation
                           Selected Financial Data
                   (in thousands, except per share amounts)

                                                  Pro Forma Non GAAP
    Periods Ended September 30             Three Months         Six Months
                                           2004      2003      2004      2003

    Revenues                           $102,372  $100,327  $197,774  $182,145

    Direct Operating Expenses            31,727    34,270    65,515    67,201

    Selling, General and Administrative  28,516    29,931    57,339    60,576

    Impairment Charge                       288        --       288        --

    Depreciation and Amortization        10,606    11,066    22,158    22,321

    Income from Operations               31,235    25,060    52,474    32,047

    Other (Income) Expense                 (126)      211       268       (38)

    Provision for Income Taxes           12,508    10,683    19,990    13,345

    Income from Continuing Operations    18,853    14,166    32,216    18,740

    Gain (Loss) from Discontinued
     Operations                              --        --        --        --
    Gain (Loss) from Disposition             --        --        --        --
    Income (Loss) from Discontinued
     Operations                              --        --        --        --

    Net Income (Loss)                   $18,853   $14,166   $32,216   $18,740


    Earnings Per Share, Basic:

    Earnings Per Share from Continuing
     Operations                           $0.36     $0.27     $0.62     $0.36
    Income (Loss) from Discontinued
     Operations                             $--       $--       $--       $--
    Net Income (Loss) Per Common Share    $0.36     $0.27     $0.62     $0.36

    Weighted Average Shares Outstanding  52,231    52,217    52,233    52,375


    Earnings Per Share, Diluted:

    Earnings Per Share from Continuing
     Operations                           $0.36     $0.27     $0.62     $0.36
    Income (Loss) from Discontinued
     Operations                             $--       $--       $--       $--
    Net Income (Loss) Per Common Share    $0.36     $0.27     $0.62     $0.36

    Weighted Average Shares Outstanding  52,311    52,217    52,269    52,375


                        Catalina Marketing Corporation
                             Selected Other Data
                      (in thousands, except store data)

                                              September 30      September 30
                                                      2004              2003
                                                      GAAP              GAAP
      Balance Sheet and Cash Flow (in thousands):

    Cash                                           $97,345            $9,165

    Stockholders' Equity                          $200,126          $197,113

    Cash Flows from Operating Activities
     Qtr / YTD                             $40,603/$42,469   $37,162/$54,441


      Catalina Marketing Services:

    Number of Stores at Quarter End                 17,644            17,581

    Net Stores Installed During Quarter / YTD      37 / 40           12 / 83

    Promotions Printed During Quarter /
     YTD (in millions)                         846 / 1,584       813 / 1,457

    Weekly Shopper Reach at Quarter End
     (in millions)                                     216               209

      Catalina Health Resource:

    Number of Stores at Quarter End                 12,081            15,338

    Net Stores Installed During Quarter /
     YTD                                          72 / 152      76 / (2,489)

      Catalina Marketing International:

    Number of Stores at Quarter End                  5,598             4,517

    Net Stores Installed During Quarter /
     YTD                                         101 / 154     1,066 / 1,514

    Promotions Printed During Quarter /
     YTD (in millions)                           220 / 411         212 / 349

    Weekly Shopper Reach at Quarter End
     (in millions)                                      63                59


                        Catalina Marketing Corporation
         Reconciliation of GAAP to Pro Forma Non-GAAP Net Income (1)
                   (in thousands, except per share amounts)

                                                        Non-GAAP
                                                       Pro Forma   Non-GAAP
      Three Months Ended September 30, 2004    GAAP   Adjustments  Pro Forma

    Revenues                                $103,717    $(1,345)   $102,372

    Direct Operating Expenses                 32,713       (986)     31,727

    Selling, General and Administrative       29,331       (815)     28,516

    Impairment Charge                          3,298     (3,010)        288

    Depreciation and Amortization             10,698        (92)     10,606

    Income from Operations                    27,677      3,558      31,235

    Other (Income) Expense                      (126)        --        (126)

    Provision for Income Taxes                11,067      1,441      12,508

    Income from Continuing Operations         16,736      2,117      18,853

    Gain (Loss) from Discontinued Operations     260       (260)         --
    Gain (Loss) from Disposition               3,283     (3,283)         --
    Income (Loss) from Discontinued
     Operations                                3,543     (3,543)         --

    Net Income (Loss)                        $20,279    $(1,426)    $18,853


    Earnings Per Share, Basic:

    Earnings Per Share from Continuing
     Operations                                $0.32      $0.04       $0.36
    Income (Loss) from Discontinued
     Operations                                $0.07     $(0.07)        $--
    Net Income (Loss) Per Common Share         $0.39     $(0.03)      $0.36

    Weighted Average Shares Outstanding       52,231                 52,231


    Earnings Per Share, Diluted:

    Earnings Per Share from Continuing
     Operations                                $0.32      $0.04       $0.36
    Income (Loss) from Discontinued
     Operations                                $0.07     $(0.07)        $--
    Net Income (Loss) Per Common Share         $0.39     $(0.03)      $0.36

    Weighted Average Shares Outstanding       52,311                 52,311

    (1) The non-GAAP pro forma net income results are a supplement to the
        financial data provided that is  based on generally accepted
        accounting principles (GAAP).  These non-GAAP pro forma results
        reflect adjustments primarily to exclude from operating results the
        financial statement information for business units that have been
        identified for divestiture or disposal and as such are not viewed by
        the company as part of the ongoing business.  The company believes
        this presentation provides useful information to investors because it
        assists investors in better understanding the company's operations for
        the period.  It should be emphasized, however, that these measurements
        are not a substitution for GAAP-based financial statements.


                        Catalina Marketing Corporation
         Reconciliation of GAAP to Pro Forma Non-GAAP Net Income (1)
                   (in thousands, except per share amounts)

                                                       Non-GAAP
                                                       Pro Forma   Non-GAAP
      Six Months Ended September 30, 2004      GAAP   Adjustments  Pro Forma

    Revenues                                $200,501    $(2,727)   $197,774

    Direct Operating Expenses                 67,600     (2,085)     65,515

    Selling, General and Administrative       59,086     (1,747)     57,339

    Impairment Charge                          3,298     (3,010)        288

    Depreciation and Amortization             22,337       (179)     22,158

    Income from Operations                    48,180      4,294      52,474

    Other (Income) Expense                       267          1         268

    Provision for Income Taxes                18,251      1,739      19,990

    Income from Continuing Operations         29,662      2,554      32,216

    Gain (Loss) from Discontinued Operations  (1,740)     1,740          --
    Gain (Loss) from Disposition               3,283     (3,283)         --
    Income (Loss) from Discontinued
     Operations                                1,543     (1,543)         --

    Net Income (Loss)                        $31,205     $1,011     $32,216


    Earnings Per Share, Basic:

    Earnings Per Share from Continuing
     Operations                                $0.57      $0.05       $0.62
    Income (Loss) from Discontinued
     Operations                                $0.03     $(0.03)        $--
    Net Income (Loss) Per Common Share         $0.60      $0.02       $0.62

    Weighted Average Shares Outstanding       52,233                 52,233


    Earnings Per Share, Diluted:

    Earnings Per Share from Continuing
     Operations                                $0.57      $0.05       $0.62
    Income (Loss) from Discontinued
     Operations                                $0.03     $(0.03)        $--
    Net Income (Loss) Per Common Share         $0.60      $0.02       $0.62

    Weighted Average Shares Outstanding       52,269                 52,269

    (1) The non-GAAP pro forma net income results are a supplement to the
        financial data provided that is  based on generally accepted
        accounting principles (GAAP).  These non-GAAP pro forma results
        reflect adjustments primarily to exclude from operating results the
        financial statement information for business units that have been
        identified for divestiture or disposal and as such are not viewed by
        the company as part of the ongoing business.  The company believes
        this presentation provides useful information to investors because it
        assists investors in better understanding the company's operations for
        the period.  It should be emphasized, however, that these measurements
        are not a substitution for GAAP-based financial statements.


                        Catalina Marketing Corporation
         Reconciliation of GAAP to Pro Forma Non-GAAP Net Income (1)
                   (in thousands, except per share amounts)

                                                        Non-GAAP
                                                       Pro Forma   Non-GAAP
      Three Months Ended September 30, 2003    GAAP   Adjustments  Pro Forma

    Revenues                                $107,676    $(7,349)   $100,327

    Direct Operating Expenses                 35,991     (1,721)     34,270

    Selling, General and Administrative       31,298     (1,367)     29,931

    Depreciation and Amortization             11,174       (108)     11,066

    Income from Operations                    29,213     (4,153)     25,060

    Other (Income) Expense                       211         --         211

    Provision for Income Taxes                12,465     (1,782)     10,683

    Income from Continuing Operations         16,537     (2,371)     14,166

    Gain (Loss) from Discontinued Operations (27,648)    27,648          --
    Gain (Loss) from Disposition                  --         --          --
    Income (Loss) from Discontinued
     Operations                              (27,648)    27,648          --

    Net Income (Loss)                       $(11,111)   $25,277     $14,166


    Earnings Per Share, Basic:

    Earnings Per Share from Continuing
     Operations                                $0.32     $(0.05)      $0.27
    Income (Loss) from Discontinued
     Operations                               $(0.53)     $0.53         $--
    Net Income (Loss) Per Common Share        $(0.21)     $0.48       $0.27

    Weighted Average Shares Outstanding       52,217                 52,217


    Earnings Per Share, Diluted:

    Earnings Per Share from Continuing
     Operations                                $0.32     $(0.05)      $0.27
    Income (Loss) from Discontinued
     Operations                               $(0.53)     $0.53         $--
    Net Income (Loss) Per Common Share        $(0.21)     $0.48       $0.27

    Weighted Average Shares Outstanding       52,217                 52,217

    (1) The non-GAAP pro forma net income results are a supplement to the
        financial data provided that is  based on generally accepted
        accounting principles (GAAP).  These non-GAAP pro forma results
        reflect adjustments primarily to exclude from operating results the
        financial statement information for business units that have been
        identified for divestiture or disposal and as such are not viewed by
        the company as part of the ongoing business and the removal of the
        2003 one-time deferral of revenues resulting from the prior year's
        revenue recognition adjustments to Catalina Health Resource.  The
        company believes this presentation provides useful information to
        investors because it assists investors in better understanding the
        company's operations for the period.  It should be emphasized,
        however, that these measurements are not a substitution for GAAP-based
        financial statements.


                        Catalina Marketing Corporation
         Reconciliation of GAAP to Pro Forma Non-GAAP Net Income (1)
                   (in thousands, except per share amounts)

                                                        Non-GAAP
                                                        Pro Forma   Non-GAAP
      Six Months Ended September 30, 2003      GAAP    Adjustments  Pro Forma

    Revenues                                $194,308    $(12,163)   $182,145

    Direct Operating Expenses                 70,692      (3,491)     67,201

    Selling, General and Administrative       63,374      (2,798)     60,576

    Depreciation and Amortization             22,533        (212)     22,321

    Income from Operations                    37,709      (5,662)     32,047

    Other (Income) Expense                       (38)         --         (38)

    Provision for Income Taxes                15,694      (2,349)     13,345

    Income from Continuing Operations         22,053      (3,314)     18,740

    Gain (Loss) from Discontinued Operations (28,131)     28,131          --
    Gain (Loss) from Disposition                  --          --          --
    Income (Loss) from Discontinued
     Operations                              (28,131)     28,131          --

    Cumulative effect of acctg change           (770)        770          --

    Net Income (Loss)                        $(6,848)    $25,588     $18,740


    Earnings Per Share, Basic:

    Earnings Per Share from Continuing
     Operations                                $0.43      $(0.07)      $0.36
    Income (Loss) from Discontinued
     Operations                               $(0.54)      $0.54         $--
    Cumulative effect of acctg change         $(0.02)      $0.02         $--
    Net Income (Loss) Per Common Share        $(0.13)      $0.49       $0.36

    Weighted Average Shares Outstanding       52,375                  52,375


    Earnings Per Share, Diluted:

    Earnings Per Share from Continuing
     Operations                                $0.43      $(0.07)      $0.36
    Income (Loss) from Discontinued
     Operations                               $(0.54)      $0.54         $--
    Cumulative effect of acctg change         $(0.02)      $0.02         $--
    Net Income (Loss) Per Common Share        $(0.13)      $0.49       $0.36

    Weighted Average Shares Outstanding       52,375                  52,375

    (1) The non-GAAP pro forma net income results are a supplement to the
        financial data provided that is  based on generally accepted
        accounting principles (GAAP).  These non-GAAP pro forma results
        reflect adjustments primarily to exclude from operating results the
        financial statement information for business units that have been
        identified for divestiture or disposal and as such are not viewed by
        the company as part of the ongoing business and the removal of the
        2003 one-time deferral of revenues resulting from the prior year's
        revenue recognition adjustments to Catalina Health Resource.  The
        company believes this presentation provides useful information to
        investors because it assists investors in better understanding the
        company's operations for the period.  It should be emphasized,
        however, that these measurements are not a substitution for GAAP-based
        financial statements.

    Based in St. Petersburg, FL, Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response.  Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access.
This combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time.  Catalina Marketing
offers an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information.  Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.

    Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially.  Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers and retailers,
government and regulatory statutes, rules, regulations and policies, the
effect of economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers, the pace of
installation of the company's store network, the success of new services and
businesses and the pace of their implementation, the company's ability to
maintain favorable client relationships, the outcome and impact of an ongoing
SEC investigation into certain of the company's prior fiscal years, and the
outcome and impact of the pending shareholder class action and derivative
lawsuits.


SOURCE Catalina Marketing Corporation




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Related links:
  • http://www.catalinamarketing.com
    CONTACT:
    Investor: Christopher W. Wolf, Chief
    Financial Officer, +1-727-579-5218, or Joanne Freiberger, Vice
    President, Finance, +1-727-579-5116, or Media: Rachel Keener,
    Corporate Communications Manager, +1-727-579-5224, all of
    Catalina Marketing Corporation