IRVINE, Calif. and LAS VEGAS, Nov. 5 /PRNewswire-FirstCall/ --
Prolong Super Lubricants, Inc., operating subsidiary of Prolong International
Corporation (Amex: PRL), ( http://www.prolong.com ), a consumer products
company and manufacturer and marketer of patented consumer automotive,
commercial/industrial and household products, announced today that four well
known celebrities in the world of motorsports will be at the media conference
at Prolong's booth 23221 at the SEMA show at 1:10 p.m. on Wednesday,
November 6, to be interviewed, to pose for photos, and to sign autographs.
The popular celebrities representing Prolong will also make regular
appearances at its booth throughout the week to share with visitors their
personal positive experiences using Prolong products as well as to provide
autographs and photo opportunities. The SEMA show at the Las Vegas Convention
Center is the largest gathering of automotive aftermarket industry
professionals in the world.
The celebrities are:
-- Al Unser, four time winner of the Indy 500, two-time Driver of the
Year, ferocious competitor, and a member of the Motorsports Hall of
Fame. Mr. Unser is official spokesman and longtime user of Prolong
products. He was the two-time winner of the International Race of
Champions, won 39 Indy Car victories in his memorable career, and
earned more than $6 million in career race earnings.
-- Linda Vaughan, the undisputed "First Lady of Motorsports," who has
appeared in several well-known racing movies, including "Stoker Ace"
with Burt Reynolds and "Gumball Rally," has been honored as a member
of the SEMA Hall of Fame. Ms. Vaughan serves as a consultant and
spokesperson for Prolong Super Lubricants.
-- Johnny Rocca, one of the most famous drag racers in the world, is
noted for his chopped-bodied '33 Willys "Tin Indian" with trademark
supercharged engine under the hood. Mr. Rocca, a Native American, and
his 230-MPH "Ironhorse" '49 Mercury coupe, the most popular Pro
Modified racer in IHRA competition, serve as a key image for Prolong
Super Lubricants' national promotional sales and public relations
campaigns.
-- Marnie Capurro, Miss Prolong, is one of the most recognized
spokesmodels in the automotive sports industry. A former member of
the Los Angeles Raiderettes (today's Oakland Raiders), Ms. Capurro is
a successful model for products including Coors Light and Prolong
Super Lubricants, and has appeared on the well-known TV shows
"Baywatch," "Love Boat," and the recent popular movie "Starship
Troopers."
"We are pleased that these celebrities will be joining us at this
worldwide convention for the automobile industry in Las Vegas," said Elton
Alderman, President & CEO. "We believe endorsements from celebrities who
actually use the products are an important way to increase sales directly to
consumers, to build our brand name and to introduce new products. We are so
delighted that the entire Prolong family will be with us at this important
event."
Prolong International Corporation (Amex: PRL), a consumer products holding
company headquartered in Irvine, California, through its operating
subsidiaries, manufactures, markets and distributes a complete line of
patented lubricant and proprietary automotive, commercial/industrial and
household products. The Company's products are marketed and sold under the
brand name Prolong Super Lubricants(R) and are used in automotive, industrial
and consumer applications. Prolong products are sold throughout the United
States at major chain stores and auto retailers and in international markets.
More information about Prolong International Corporation and its products can
be obtained at http://www.prolong.com .
Forward-Looking Statements
Certain statements in this news release that relate to financial results,
projections, future plans, events, or performance, are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as amended and
involve significant risks and uncertainties, including, but not limited to,
the following: competition, cost of components, product concentration and
risk of declining selling prices. The Company's actual results could differ
materially from those anticipated in such forward-looking statements as a
result of a number of factors. These risks and uncertainties, and certain
other related factors, are discussed in the Company's Form 10-K, Form 10-Q and
other filings with the Securities and Exchange Commission. These forward-
looking statements are made as of the date of this release and the Company
assumes no obligation to update such forward-looking statements.
SOURCE Prolong International Corporation
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Related links:
http://www.prolong.com
CONTACT:
Bradley S. Harkless of Prolong Super
Lubricants, Inc., +1-949-587-2700, or Paul Knopick,
+1-949-707-5365, for Prolong Super Lubricants, Inc.
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