FORT LAUDERDALE, Fla., Nov. 5 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today that it has entered into an
exclusive license agreement with GUESS? (NYSE: GES) AND GUESS? IP HOLDER L.P.
to develop, manufacture and distribute prestige fragrances and related
products under the GUESS? trademarks. The initial term of the agreement
continues through December 2009.
Ilia Lekach, Chairman and CEO of Parlux stated, "We have been very
impressed by the GUESS management team and are delighted to associate with
such an outstanding, internationally recognized company. We plan to create
new and exciting products to complement the GUESS image. Our strong
distribution channels, coupled with GUESS' own retail outlets, will provide
the cornerstone for the success of a new GUESS fragrance."
"Fragrance is a natural complement to the sexy fresh lifestyle of the
GUESS customer. We are excited to add fragrance to our large family of
licensees and are fortunate to have found such a strong partner in Parlux,"
said Paul Marciano, Co-Chairman and Co-CEO of GUESS.
Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and holds the licenses to manufacture and distribute the
designer fragrance brands of Perry Ellis, Ocean Pacific (OP), Fred Hayman
Beverly Hills, and JOCKEY.
The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
thereof. The Company undertakes no obligation to publicly release the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, ext. 116 or Frank A.
Buttacavoli, ext. 117, both of Parlux Fragrances, Inc.,
+1-954-316-9008
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