DALLAS, Nov. 6 /PRNewswire/ -- Fleming (NYSE: FLM) today announced the
grand opening of the newest Rainbow Foods & Fuel store located in Lubbock,
Texas at 2705 50th Street at 9 a.m. on Wednesday, November 07. Rainbow Foods
offers customers the full selection of products they need at incredibly low
prices. Features of the new store include:
-- A signature "wall of values" where shoppers are greeted with special
buys on food and other products.
-- Prices on top brands throughout the store that are substantially lower
than found in conventional supermarkets.
-- A tremendous focus on freshness, with a terrific selection of
high-quality meat, produce, deli and dairy products, fresh bakery and
prepared hot foods, and fresh flowers -- all at low prices.
-- An easy-to-shop format with wide aisles and the added convenience of
self-checkout.
-- A convenient Rainbow fuel center with eight fuel pumps, providing
special discounts on fuel for Rainbow shoppers.
Rainbow keeps prices low by keeping operating costs low, product flow-
through high and stores simple and easy-to-shop. "We're thrilled to be
offering Lubbock shoppers the Rainbow Foods & Fuel shopping experience, and
proud to have created more than 100 new jobs for associates in the Lubbock
community," said Tom Strzelczyk, president of western operations for Fleming's
retail group.
Shoppers will notice a tremendous focus on freshness, with a terrific
selection of high-quality meat, produce, deli and dairy products, fresh bakery
and prepared hot foods, and fresh flowers -- all at low prices.
Fleming operates similar "price impact" retail stores in seven states
throughout the West and Midwest under the Rainbow and Food4Less banners.
These stores generally have exceptionally high volume and low costs with their
trademark no-frills format. The stores carry the popular national brands and
high-quality store brand items. The Lubbock Rainbow Foods store is the
99th price-impact store.
"Consumer response to our Rainbow Foods stores has been outstanding," said
Tom Dahlen, Executive Vice President and President, Retail and Corporate
Marketing. "You can see the difference at the register. Lower prices means
high quality because of the increased sales volume that keeps the freshest
products moving quickly through the store."
Rainbow is proud to support the community with grand opening contributions
to the American Heart Association and the Monterey High School Marching Band.
"Part of the Rainbow concept is to give back to the communities we serve,"
said Strzelczyk.
Fleming is the industry leader in distribution and has a growing presence
in value retailing. Fleming's primary business is buying and selling
merchandise. The company serves approximately 3,000 supermarkets including
more than 700 North American stores of global supermarketer IGA and other
regional banners, 6,800 convenience stores and more than 2,000 supercenters,
discount, limited assortment, drug, specialty, and other businesses across the
country. To learn more about Fleming, visit our Web site at http://www.fleming.com .
CONTACTS:
(Media) Shane Boyd 972.906.8824
(Media) Randy Hatcher 972.906.8823
(Investors-Equity) Meredith Anderson 972.906.8592
(Investors-Debt) Matt Hildreth 972.906.8126
SOURCE Fleming
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Related links:
http://www.fleming.com
Company News On-Call:
http://www.prnewswire.com/comp/901697.html
CONTACT:
media, Shane Boyd, +1-972-906-8824, or Randy
Hatcher, +1-972-906-8823, or investors-equity, Meredith Anderson,
+1-972-906-8592, or investors-debt, Matt Hildreth,
+1-972-906-8126, all of Fleming
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