Kelley Blue Book's Alliance Duo Will Bring Consumers a One-Stop-Shop for The
Most Trusted Third-Party Automotive Information on the Web
IRVINE, Calif., Nov. 6 /PRNewswire/ -- Kelley Blue Book, the trusted
resource for used and new car information, has signed agreements with J.D.
Power and Associates and Hachette Filipacchi Media U.S., publishers of Car and
Driver and Road & Track to bring new and meaningful automotive information to
the visitors of kbb.com . Content from these two companies is expected to be
available on the Kelley Blue Book Web site by the end of the year.
"These agreements continue our strategy of bringing together the best of
brands for consumers," said Stephen Henson, vice president of marketing and
business development. "While Kelley Blue Book is the authority on vehicle
pricing information, J.D. Power and Associates is known for quality and
customer satisfaction research and Car and Driver and Road & Track for their
in-depth reviews."
Kelley Blue Book plans to offer J.D. Power and Associates' well-respected
vehicle ratings for more than 2,700 vehicle models including ratings for
quality, long-term reliability, performance and style.
"According to our research, Kelley Blue Book's Web site has been the most
frequently visited automotive site for the past five years," said Peter
Marlow, partner, J.D. Power and Associates. "Combining their reputation and
reach, with our popular vehicle-rating system provides consumers with accurate
and unbiased vehicle information to help them make more informed decisions."
Published buyer's guides with links to complete road tests and reviews
from two of the most respected titles in automotive media, Car and Driver and
Road & Track will soon be available to those researching specific vehicles on
kbb.com . Additionally, site visitors looking for just one more independent
review of a vehicle will be able to link to Car and Driver's 'User Road Tests'
to read what actual vehicles owners say about their cars. Consumers will also
have the ability to post their own reviews to the Car and Driver site.
About Kelley Blue Book
Kelley Blue Book, rated No. 1 site by Nielsen//NetRatings is the most
trusted vehicle information resource, providing comprehensive automotive
research tools and up-to-date pricing on thousands of used and new vehicles.
Since 1926, car buyers and sellers have relied upon Kelley Blue Book for
timely and accurate information to make well-informed automotive decisions.
The company also offers objective vehicle pricing via products and services
for both the auto industry and consumers, including the famous Blue Book
Official Guide, software and the Internet. Kelley Blue Book's kbb.com has
been named first visited and No. 1 automotive information site according to
J.D. Power and Associates five years running. No other medium reaches more
in-market car-buyers than kbb.com ; one in every four people who purchase
vehicles visit and utilize kbb.com .
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a
global marketing information services firm operating in key business sectors
including market research, forecasting, consulting, training and customer
satisfaction. The firm's quality and satisfaction measurements are based on
responses from millions of consumers annually.
About Hachette Filipacchi Media U.S.
Car and Driver and Road & Track, the automotive magazine leaders with a
combined readership of 12 million, are published by Hachette Filipacchi Media
U.S. Inc. (HFM U.S.), the New York-headquartered subsidiary of Hachette
Filipacchi Medias. Car and Driver and Road & Track are the most comprehensive
enthusiast automotive publications in the world, holding unique positions with
authoritative journalism and delivering the most complete vehicle and
performance data. Their popular online extensions, http://www.caranddriver.com and
http://www.roadandtrack.com provide online visitors with complete editorial content,
archives, interactive buyer's guides and more. The Car and Driver Television
series on TNN is watched by more than 2 million viewers weekly.
HFM U.S. reaches 50 million readers in the U.S. through its 18 titles
which also includes American PHOTO, Boating, Car and Driver, Cycle World,
Elle, Elle Decor, ELLEgirl, Flying, Home, Metropolitan Home, Mobile
Entertainment, Popular Photography, Road & Track, Sound & Vision, Travel
Holiday, Woman's Day, and Woman's Day Special Interest Publications. HFM U.S.
also includes custom publishing, integrated marketing, database and market
research as well as Hachette Enterprises. Hachette Filipacchi Media U.S.,
Inc. (HFM U.S.) is a subsidiary of Hachette Filipacchi Medias, a division of
Lagardere SCA.
Safe Harbour: This release includes some forward-looking statements based
upon agreements and information currently available Kelley Blue Book
Management. Actual results of these agreements may differ from those
anticipated and or stated in this release. The Company undertakes no
obligation to update or revise any forward-looking statements to reflect
subsequent events or circumstances.
SOURCE Kelley Blue Book
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Related links:
http://www.caranddriver.com
http://www.roadandtrack.com http://kbb.com
CONTACT:
Media, Robyn Eckard of Kelley Blue Book,
+1-949-770-7704, ext. 8349, or +1-323-547-5102, reckard@kbb.com
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