IRVINE, Calif., Nov. 6 /PRNewswire/ -- Kelley Blue Book, the trusted
resource for used and new car information, has signed a strategic partnership
agreement with PRIMEDIA's IntelliChoice to bring vehicle "cost of ownership"
information to consumers researching new cars on kbb.com .
IntelliChoice's cost of ownership tool compiles the average amount of
money it will cost to own and operate a vehicle over a standard five year
period. The ability to review and understand these costs can save consumers
hundreds of dollars and help them to make better overall financial decisions
when considering buying a new vehicle. Cost of ownership information is
expected to be available on kbb.com by the end of the year.
"Kelley Blue Book is a well respected industry leader for trusted vehicle
information and IntelliChoice is delighted to be able to provide their users
with essential cost of ownership information that will help them make wise
automotive purchase decisions," said Dave Wurster, publisher of PRIMEDIA's
IntelliChoice.
When determining the cost of ownership IntelliChoice looks at
depreciation, financing, insurance, state fees, repairs, maintenance, and
other applicable fees. IntelliChoice will also provide an unbiased value
rating for the vehicle. This value is based on how much it will cost to own
and operate the vehicle compared to its purchase price.
Kelley Blue Book
Kelley Blue Book, rated No. 1 site by Nielsen//NetRatings is the most
trusted vehicle information resource, providing comprehensive automotive
research tools and up-to-date pricing on thousands of used and new vehicles.
Since 1926, car buyers and sellers have relied upon Kelley Blue Book for
timely and accurate information to make well-informed automotive decisions.
The company also offers objective vehicle pricing via products and services
for both the auto industry and consumers, including the famous Blue Book
Official Guide, software and the Internet. Kelley Blue Book's kbb.com has
been named first visited and No. 1 automotive information site according to
J.D. Power and Associates five years running. No other medium reaches more
in-market car-buyers than kbb.com ; one in every four people who purchase
vehicles visit and utilize kbb.com .
About PRIMEDIA's IntelliChoice
Founded in 1986, PRIMEDIA's IntelliChoice is the first and leading company
that develops and distributes consumer automobile ownership data, ratings of
vehicles based on their consumer value, leasing cost data and Certified
Pre-Owned Program analysis. More information can be found on the
IntelliChoice Web site, http://www.intellichoice.com .
About PRIMEDIA
One of the world's most innovative media companies, PRIMEDIA is pioneering
the concept of targeted scale through its combination of traditional and new
media properties. The company capitalizes on its focused content across
print, television, the Internet and live events to offer highly effective
integrated advertising and marketing solutions in some of the most sought
after advertising demographic sectors including teens, automotive, outdoor,
luxury, real estate and business-to-business segments. With 2001 sales from
continuing businesses of $1.6 billion, PRIMEDIA is the #1 special interest
magazine publisher in the U.S., producing more advertising and editorial pages
through its more than 250 titles including Seventeen, Automobile, Motor Trend,
New York, Fly Fisherman, Power & Motoryacht, Telephony, Ward's Auto World and
American Demographics, than any other media company. It is also the
#1 producer/distributor of specialty video with 18 satellite and digital video
product lines, including Channel One Network; and the #1 news and information
group on the Internet, led by About.com . PRIMEDIA's stock symbol is:
NYSE: PRM. More information about the company can be found at
http://www.primedia.com .
Safe Harbour: This release includes some forward-looking statements based
upon agreements and information currently available Kelley Blue Book
Management. Actual results of these agreements may differ from those
anticipated and or stated in this release. The Company undertakes no
obligation to update or revise any forward-looking statements to reflect
subsequent events or circumstances.
SOURCE Kelley Blue Book
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Related links:
http://www.intellichoice.com
http://www.primedia.com http://kbb.com
CONTACT:
Media, Robyn Eckard of Kelley Blue Book,
+1-949-770-7704, ext. 8349, +1-323-547-5102, reckard@kbb.com
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