Trusted Internet Food Sites Introduce Easy-to-Use AdWizard Service Powered
by AdReady
PLEASANTVILLE, N.Y., Nov. 6 /PRNewswire/ -- Reader's Digest Association
(RDA) and its online property Allrecipes.com, today announced the launch of
the Food Advertising Network @ RDA, featuring the ground-breaking
self-serve AdWizard@RDA display advertising service. This is the first
network of its kind that will service the advertising needs of small to
medium sized companies in the valuable online food category. The Food and
Advertising Network @ RDA includes heavily trafficked food sites
Allrecipes.com, TasteOfHome.com, RachaelRayMag.com and ChefsCatalog.com.
The creation of the Food Advertising Network @ RDA makes it easy for
small to medium size consumer packaged goods companies to reach customers
through a network of trusted food sites like Allrecipes.com, the world's
largest community of home cooks with more than 15 million annual visitors.
The Food Advertising Network @ RDA will expand with the addition of other
food related web sites while providing advertisers with the confidence of
knowing their ads are running within appropriate content.
AdWizard@RDA is an easy-to-use, self-serve advertising service that
allows companies to create display ads by selecting from ready-made
templates or uploading their own creative. AdWizard allows advertisers to
target ads geographically, an essential capability for regional brands to
reach their target consumers. Additionally, the AdWizard service gives
advertisers transparency regarding their media buy and it provides
immediate results and daily reports so companies can analyze their
campaigns and adjust them for better performance. The AdWizard@RDA service
is powered by AdReady, an innovative advertising technology company.
"Developing the online Food Advertising Network is yet another
extension of our leadership position in establishing a trusted relationship
with advertisers across all media platforms," said Suzanne M. Grimes,
President, Food and Entertaining, Reader's Digest Association. "We want to
provide a solution for small to medium sized companies that have been
slower to adopt online advertising due to lack of creative resources,
budget constraints and difficulty optimizing online display ads."
"The Food Advertising Network @RDA provides companies with easy-to-use
tools that enable them to create targeted online display campaigns for
maximum reach and results," said Lisa Sharples, President of
Allrecipes.com. "We are very pleased to offer advertisers a new solution to
creatively reach out to a highly sought after community of active
home-cooks like Allrecipes.com, where 57 percent of visitors shop at the
grocery store within 48 hours of their site visit."
"AdReady is excited to have Reader's Digest Association and
Allrecipes.com as our first online publisher partners," said AdReady CEO
Aaron Finn. "AdReady's self-serve marketing platform will do for display
advertising what other self-serve solutions have done for text search
marketing in recent years. Offering AdReady's capabilities through our
partner program will extend the reach of the AdReady platform to an even
broader range of advertisers and publishers."
For more information about the Food Advertising Network @RDA or the
AdWizard@RDA display advertising service, please visit:
http://allrecipes.com/features/more/foodadvertisingnetwork.aspx.
About Reader's Digest
The Reader's Digest Association, Inc. is a global publisher and direct
marketer of books, magazines, music collections, video and digital content
to customers in more than 70 countries. Food & Entertaining @RDA -one of
the company's four affinity groups -- is the first and only media community
designed to unify the voices and experiences of everyday cooks and home
entertainers. Food & Entertaining @RDA embraces more than 35 million food
enthusiasts through: Allrecipes.com; Every Day with Rachael Ray -- one of
the fastest growing magazines in history that spawned a new food- lifestyle
category; Taste of Home - the largest food magazine in America - along with
its portfolio of assets including print, online, experiential marketing and
direct sales.
About Allrecipes.com
Allrecipes.com, the world's largest independent food site, is an online
cooking community where home cooks from around the world come to share,
rate and download recipes and meal ideas. With more than 15 million annual
visitors and a membership base of more than 2.5 million strong,
Allrecipes.com is considered the world's largest test kitchen, offering a
nightly glimpse into the kitchens and habits of home cooks everywhere. The
site is an indispensable resource for home cooks who are looking for
trusted recipes, everyday and holiday meal ideas, practical cooking tips
and food advice. The site features more than 40,000 of America's best-loved
recipes. For additional information regarding Allrecipes.com, please visit
http://www.allrecipes.com.
About AdReady
Seattle-based AdReady is an innovative advertising technology start-up
led by Internet veterans and backed by Madrona Venture Group. AdReady
offers businesses of all sizes the ability to build effective online
display campaigns based on proven performance creative. AdReady's
patent-pending solution is ideal for marketers and owners of local,
regional, and emerging national businesses. For more information or to
build an effective online display campaign for your business, please visit:
http://www.adready.com.
SOURCE Reader's Digest
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Related links:
http://www.allrecipes.com
http://www.adready.com
http://allrecipes.com/features/more/foodadvertisingnetwork.aspx
CONTACT:
Ellen Morgenstern of Reader's Digest,
+1-914-244-7582, ellen_morgenstern@rd.com; or Lynn Woll of
Allrecipes.com, +1-206-436-7459, lynnw@allrecipes.com; or Tracy
Garcia, +1-323-988-4662, allrecipes@carryonpr.com
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