Adds 2,600 Pubs to Games Media's Addressable Market
NEW YORK, Nov. 6 /PRNewswire-FirstCall/ -- Scientific Games (Nasdaq:
SGMS) announced its wholly owned subsidiary Games Media, has been awarded
an agreement to supply an integrated digital solution for commercial trial
with Admiral Taverns, the UK's largest independent tenanted and leased pub
operator, managing 2,600 sites throughout the UK. This brings Games Media's
total addressable market to five chains or 14,000 pubs, approximately 25%
of the UK pub market. The trials will initially involve four pubs
completely converting to digital in the first phase, with agreements in
place for progressive expansion to follow upon successful performance. The
offer is fully supported by the market-leading service and installation
expertise of The Global Draw, Games Media's sister company, and Games
Media's dedicated customer relationship team.
The gaming terminal solution consists of "Amusement With Prizes" (AWP)
machines, "Skills With Prizes" (SWP) machines and digital music systems
linked to a customized communications infrastructure that provides data
transfer, active content management and distribution, and remote
maintenance. In addition, the Company will supply venue management, product
promotion and customer training. Games Media has assembled an extensive and
proven content suite which includes the very best games available created
both in house and sourced from "best of breed" development partners. The
solution is completed with traditional cue sport products provided in
partnership with Bar Billiards, a recognized market specialist.
"We are extremely encouraged to announce an additional leading pub
retailer has decided to support our newest comprehensive pub solution,
bringing our trial to five total retailers and our addressable market to
14,000 pubs," commented Andrew Ludlow, CEO of Games Media. "Admiral Taverns
is a rapidly growing pub retailer and we believe a perfect role model for
this paradigm shift. We have confidence that our trial will prove
successful and lead to future trials with other pub estates in the coming
months."
"We were very impressed with Games Media's digital gaming solution
designed especially for pub retailers and the way they have gone about the
process of setting this up," said Admiral Taverns' Head of Machines, Tony
Guy. "We believe Games Media and Scientific Games' new style of gaming and
entertainment should be given the opportunity to increase our revenues and
we are enthusiastic to enter into extensive commercial trials and explore
the benefits and advancement of this product."
About Scientific Games
Scientific Games Corporation is the leading integrated supplier of
instant tickets, systems and services to lotteries worldwide, a leading
supplier of fixed odds betting terminals and systems, Amusement and Skill
with Prize betting terminals, interactive sports betting terminals and
systems, and wagering systems and services to pari-mutuel operators. It is
also a licensed pari-mutuel gaming operator in Connecticut, Maine and the
Netherlands and is a leading supplier of prepaid phone cards to telephone
companies. Scientific Games' customers are in the United States and more
than 60 other countries. For more information about Scientific Games,
please visit our web site at http://www.scientificgames.com.
Company Contact:
Investor Relations
Scientific Games Corporation
212-754-2233
About Games Media
Games Media, a wholly owned subsidiary of Scientific Games, is a
leading solutions provider specialising in the design, supply and
publishing of pay- to-play payout content.
Games Media works with key partners to develop products for a variety
of technology platforms including entertainment and gaming terminals,
betting terminals, and mobile.
Company Contact:
Peter Davies
Director of Business Development
44 (0) 1902 786969
Forward-Looking Statements
In this press release the Company makes "forward-looking statements"
within the meaning of the U.S. Private Securities Litigation Reform Act of
1995. Forward- looking statements describe future expectations, plans,
results or strategies and can often be identified by the use of terminology
such as "may"," "will," "estimate," "intend," "continue," "believe,"
"expect," "anticipate," "could," "potential," "opportunity," or similar
terminology. These statements are based upon management's current
expectations, assumptions and estimates and are not guarantees of future
results or performance. Actual outcomes may differ materially from those
projected in these statements due to a variety of risks and uncertainties
and other factors, including, among other things: competition; material
adverse changes in economic and industry conditions in the Company's
markets; technological change; retention and renewal of existing contracts
and entry into new contracts; availability and adequacy of cash flow to
satisfy obligations and indebtedness or future needs; protection of
intellectual property; security and integrity of software and systems; laws
and government regulation, including those relating to gaming licenses,
permits and operations; inability to identify, complete and integrate
future acquisitions; seasonality; dependence on suppliers and
manufacturers; factors associated with foreign operations; dependence on
key personnel; failure to perform on contracts; resolution of pending or
future litigation; labor matters; and stock price volatility. Additional
information regarding risks and uncertainties and other factors that could
cause actual results to differ materially from those contemplated in
forward-looking statements is included from time to time in the Company's
filings with the Security and Exchange Commission, including the Company's
most recent Annual Report on Form 10-K. Forward-looking statements speak
only as of the date they are made, and except for the Company's ongoing
obligations under the U.S. federal securities laws, the Company undertakes
no obligation to publicly update any forward-looking statements whether as
a result of new information, future events or otherwise.
SOURCE Scientific Games Corporation
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Related links:
http://www.scientificgames.com/
http://www.prnewswire.com/comp/117695.html/
CONTACT:
Investor Relations of Scientific Games
Corporation, +1-212-754-2233, Peter Davies, Director of Business
Development of Games Media, +44-0-1902-786969
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