The First TIME For Kids: The Inside Scoop Book Brings the Magical World of
Cinema to Life With Award-Winning LeapFrog Learning Platform
EMERYVILLE, Calif., Nov. 7 /PRNewswire-FirstCall/ --
LeapFrog Enterprises, Inc. (NYSE: LF), a leading developer of innovative
technology-based learning products, and TIME For Kids(R), the leading
in-school nonfiction brand and number one classroom weekly among fourth
through sixth graders, announces the availability of TIME For Kids: The Inside
Scoop(TM), an innovative, interactive book for kids. The Inside Scoop brings
the TIME For Kids experience to life with sound effects, music and challenging
games that make learning about the world around them fun and engaging.
Leveraging the technology of the award-winning LeapFrog(R) Quantum Pad(TM)
and LeapPad(R) learning systems and the trusted, quality content of TIME For
Kids, The Inside Scoop provides an innovative reading experience for children
8 years old and up. The first book from The Inside Scoop features the magical
world of movies and comes to life with a behind-the-scenes look at sound
effects, a glossary of movie lingo and a "Get a Job" feature that builds
career awareness about the film industry. A "day in the life" with Harry
Potter's Daniel Radcliffe is the cover story.
More than 20 engaging book activities allow children to dive into the
world of movies and how they are made. These activities are designed to
encourage the development of critical thinking skills as they test children's
knowledge levels and natural instincts to discover how things work. The next
book from The Inside Scoop will bring the exciting world of sports to kids and
feature such sports luminaries as Tony Hawk, Kobe Bryant, Michelle Kwan and
Tiger Woods. The sports-themed book will have sound effects, interactive
games, celebrity interviews, "Did you know?" factoids, trends, puzzles, maps
and charts.
"As LeapFrog continues to develop innovative products that make learning
fun, we look for quality partners," said Mike Wood, LeapFrog president and
CEO. "TIME For Kids is a unique and compelling children's magazine and its
rich, well-known content was a perfect fit for the Quantum Pad and LeapPad
interactive platforms -- both of which make learning fun."
"The groundbreaking LeapFrog Quantum Pad platform allows children to
experience and interact with the great writing and rich images of TIME For
Kids in a new and exciting way," said Leanna Landsmann, president of TIME For
Kids. "Parents and teachers will love The Inside Scoop because it stimulates
children's learning, while kids will love exploring contemporary and fun
topics on the interactive platform."
"I have used TIME For Kids in my classroom for years because it engages
students with relevant material and ignites their desire for discussion and
debate," said Bill Laraway, teacher at Silver Oaks Elementary School in
San Jose, California. "I know that by combining the TIME For Kids experience
with LeapFrog's innovative Quantum Pad learning system, kids will be
thoroughly captivated and engaged with the world around them, encouraging them
to get involved with something worthwhile, fun and educational."
LeapFrog and Time For Kids are currently exploring the possibility of
developing other titles for The Inside Scoop series.
Product Availability and Pricing
TIME For Kids: The Inside Scoop is currently available at major retailers
nationwide, including Target, Toys 'R' Us and Wal-Mart.
Product Grades MSRP Availability
The Inside Scoop(TM) 3rd - 5th $14.99 Now
Quantum Pad(TM)
Learning System 3rd - 5th $49.99 Now
Leap Pad(R) Learning System 1st - 3rd $49.99 Now
Additional information on LeapFrog and its products can be found at
http://www.leapfrog.com.
About LeapFrog
LeapFrog Enterprises, Inc. is a leading designer, developer and marketer
of innovative, technology-based educational products and related proprietary
content, dedicated to making learning effective and engaging. Based in
Emeryville, California, LeapFrog has developed six platforms, more than
25 stand-alone educational products and more than 40 interactive books,
covering important subjects such as phonics, reading, math, music, geography,
social studies, and science. All products contain educational curricula and
reflect a teaching style designed to be fun, engaging, and effective.
LeapFrog and its products have received more than 100 awards from
educators, publishers, print and broadcast media, consumer groups and industry
organizations, including the most coveted award in the toy industry, the
first-ever PEOPLE'S CHOICE TOY OF THE YEAR (T.O.T.Y.) AWARD for the popular
LeapPad(R) Learning System, as well as the BEST EDUCATIONAL T.O.T.Y. AWARD.
LeapFrog products also received accolades from the Oppenheim Toy Portfolio,
the Great American Toy Test, Toy Wishes 's Holiday HOT DOZEN and the National
Parenting Center. In addition to national distribution at retailers across the
United States, LeapFrog products are available in more than 25 countries and
produced in five different languages.
NOTE: LEAPFROG and LEAPPAD are registered trademarks of LeapFrog
Enterprises, Inc. QUANTUM PAD is a trademark of LeapFrog Enterprises, Inc.
About TIME For Kids
TIME For Kids (TFK) is a weekly newsmagazine, written and produced for
students ages 5 to 12. Published during the school year from September through
May, TFK currently reaches over 4 million students nationwide through the
World Report edition for 4th through 6th graders (ages 9 to 12), News Scoop
edition for 2nd and 3rd graders (ages 7 to 8), and the Big Picture edition for
beginning readers in Kindergarten and 1st grade. In September 2001, TFK
launched a fourth edition, Go Places with TFK, geography and reading adventure
to different countries around the world. TIME FOR KIDS(R), TFK(R) and The
Inside Scoop(TM) are trademarks of Time Inc.
CONTACT: David Cumpston of MS&L, +1-415-364-3846, or
david.cumpston@mslpr.com, for LeapFrog; or Nadine Ferber, Publicist of TIME
For Kids, +1-212-522-4714, or nadine_ferber@timeinc.com.
SOURCE LeapFrog Enterprises, Inc.
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Related links:
http://www.leapfrog.com
CONTACT:
David Cumpston of MS&L, +1-415-364-3846, or
david.cumpston@mslpr.com, for LeapFrog; or Nadine Ferber,
Publicist of TIME For Kids, +1-212-522-4714, or
nadine_ferber@timeinc.com
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