IRVINE, Calif. and LAS VEGAS, Nov. 7 /PRNewswire-FirstCall/ -- Prolong
Super Lubricants, Inc., operating subsidiary of Prolong International
Corporation (Amex: PRL), ( http://www.prolong.com ), a consumer products
company and manufacturer and marketer of patented consumer automotive,
commercial/industrial and household products, launched its new direct response
television advertising campaign at a special news conference in Las Vegas.
The ads will be featured on major national cable and national and regional TV
shows.
The television advertising campaign kicked off by Bradley S. Harkless,
Vice President, Sales & Marketing, features spots on Prolong Engine Treatment,
which helps reduce friction and heat, SPL100(R), the most effective
penetrating lubricant in the world, and the Company's unique Waterless Wash &
Shine(TM), which cleans a car in minutes without water.
"I'm not paid a penny to be here," said Johnny Rocca, the well-known pro-
modified Mercury racer who appeared at the media conference. "I'm delighted
to tell you that these Prolong products work and work well."
Al Unser, four time winner of the Indy 500, said he was introduced to
Prolong a number of years ago when he was asked to participate in a test in
driving a car without oil but treated with Prolong products. "I couldn't
believe it but I drove the car without it seizing up. I use these products in
all my vehicles."
Linda Vaughan, the undisputed "First Lady of Motorsports," and one of the
most influential individuals in the automotive industry, and Miss Prolong,
Marnie Capurro, also participated in the launch of the new ad campaign.
"We're very pleased with this launch at such a prestigious automotive show
with key writers and editors in attendance," said Elton Alderman, Prolong
President and CEO. "We're now geared up for a very strong future with the
launch of these impressive ads."
The SEMA (Specialty Equipment Market Association) Show is part of the
Automotive Aftermarket Industry Week (AAIW) in Las Vegas, the world's largest
gathering for the automotive aftermarket.
Prolong International Corporation (Amex: PRL), a consumer products holding
company headquartered in Irvine, California, through its operating
subsidiaries, manufactures, markets and distributes a complete line of
patented lubricant and proprietary automotive, commercial/industrial and
household products. The Company's products are marketed and sold under the
brand name Prolong Super Lubricants(R) and are used in automotive, industrial
and consumer applications. Prolong products are sold throughout the United
States at major chain stores and auto retailers and in international markets.
More information about Prolong International Corporation and its products can
be obtained at http://www.prolong.com .
Forward-Looking Statements
Certain statements in this news release that relate to financial results,
projections, future plans, events, or performance, are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as amended and
involve significant risks and uncertainties, including, but not limited to,
the following: competition, cost of components, product concentration and risk
of declining selling prices. The Company's actual results could differ
materially from those anticipated in such forward-looking statements as a
result of a number of factors. These risks and uncertainties, and certain
other related factors, are discussed in the Company's Form 10-K, Form 10-Q and
other filings with the Securities and Exchange Commission. These forward-
looking statements are made as of the date of this release and the company
assumes no obligation to update such forward-looking statements.
SOURCE Prolong International Corporation
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Related links:
http://www.prolong.com
CONTACT:
Bradley S. Harkless of Prolong Super
Lubricants, Inc., +1-949-587-2700; or Paul Knopick,
+1-949-707-5365, for Prolong Super Lubricants, Inc.
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