NEW YORK, Nov. 7 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom
(NYSE: VIA, VIA.B), today announced the promotion of Laura Molen to Senior
Vice President, Advertising Sales for the VH1 suite of brands and The N.
Both VH1 and The N are a part of the company's Ad Sales cluster under the
leadership of Sean Moran, which includes MTV, Logo, The N, VH1 and related
sub-brands. Previously, Molen was Vice President, National Sales Manager,
for VH1. Molen will continue to be based in the company's New York City
headquarters, reporting to Moran and to Tom Calderone, VH1's Executive Vice
President and General Manager on VH1 activities and Sarah Tomassi Lindman,
The N's Senior Vice President and General Manager, for The N.
"Laura has been an incredible asset to MTV Networks since she joined
the company nearly five years ago," said Moran. "She has consistently found
new and exciting opportunities to present our brands, and I know her
extraordinary leadership and enthusiasm will be a tremendous benefit to the
VH1 brands and The N."
In her new role, Molen will oversee advertising sales for the VH1 suite
of brands, which includes VH1, VH1 Classic and VH1 Soul, and also for The
N, which will become a full-service 24-hour network beginning Dec. 31,
2007. Molen will be responsible for managing these brands' relationships
with agencies and clients, as well as the integrated marketing and
multiplatform ad sales efforts for the brands.
Earlier, Molen was Vice President of Ad Sales for VH1 and The N in
February 2007. Prior to that, she served as Vice President, National Sales
Manager of Spike TV since 2006. Before joining MTVN in 2003, Molen held
several positions with Paramount Domestic Television from 1994 to 2002,
including Senior Vice President, General Sales Manager. Before that, she
worked at E! Entertainment Television, Turner Broadcasting's CNN/Headline
News, Grey Advertising and McCann Erickson. Molen holds a bachelor's degree
from Syracuse University.
"Laura's strong strategic thinking and proven creativity will without a
doubt help build on the momentum we have with the VH1 suite of brands and
The N," said Hank Close, President of U.S. Ad Sales, MTV Networks. "Laura's
experience and enthusiasm will help us further leverage our new
demo-specific selling structure, which is enabling us to bring our
marketing partners closer to the fans of our portfolio of multiplatform
brands."
In February, MTVN instituted a new ad sales structure in which it
realigned its channels into three demo-specific, strategic selling
"clusters," to leverage the individual strength of its portfolio of
multiplatform brands. The clusters are joined by specialized units within
the Ad Sales division, including Digital Advertising Sales and MTVN
Generator, which focuses on new business opportunities.
The three clusters align MTVN's channels according to the demos and
audience behaviors they serve. The clusters include: Kids and Family, which
groups the ad sales organizations of the Nickelodeon brands and Nick at
Nite under the leadership of Jim Perry, Executive Vice President; the MTV,
The N, Logo and VH1 cluster, which groups those brands under Moran's
leadership; and Entertainment, which groups Comedy Central, Spike TV, CMT
and TV Land under the leadership of Jeff Lucas, Executive Vice President.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 140 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV Networks
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Related links:
http://www.mtv.com
CONTACT:
Mark Jafar of MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com
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