PLEASANTVILLE, N.Y., Nov. 7 /PRNewswire/ -- The Reader's Digest
Association, Inc. today named Kerry D. Hatch as President of QSP, Inc., the
company's schools and youth fundraising division. The appointment is
effective Monday, November 12. Kerry will report to Michael S. Geltzeiler,
President, School & Educational Services.
"We are delighted to attract an executive with the consumer marketing
know-how and proven track record of Kerry Hatch to lead QSP," said
Geltzeiler. "Kerry is a strategic general manager with a history of
business development and financial success at American Express and other
leading corporations. Kerry's business acumen coupled with the best and
largest sales force in fundraising, positions QSP well for continued
success and long-term growth."
Most recently Hatch served as President, St. Regis and The Luxury
Collection for Starwood Hotels, where she oversaw the selection, design and
construction of new luxury properties. Before that she was President and
CEO of Goodtimes Entertainment, a direct marketing and entertainment
business owned by Quadrangle Group Partners.
Hatch served for 22 years with American Express, ultimately as
President of The Small Business Network, from 2000 to 2004. In that role,
she was responsible for a $2 billion diverse financial services business
that sold credit cards, lines of credit, term loans and equipment leases to
U.S. small business owners. Her earlier executive assignments with American
Express included senior leadership positions in marketing, Strategy, and
Business Development. Hatch has been recognized with numerous honors
including: New York Women's Agenda "Star" Award; B2B Magazines Top 10
"Marketer of the Year" Award; Women in Business "Advocate of the Year" by
the US Small Business Administration in New York; and the Calvert
"Corporate Citizen Award".
Hatch lives in Rye, N.Y., and holds a BA in Economics from the
University of Colorado and an MBA from the Columbia Graduate School of
Business. She succeeds James Northrop, who left QSP last month.
QSP has helped schools across the U.S. and Canada raise more than $3
billion over the last 41 years. As the educational fundraising division of
Reader's Digest Association, QSP also creates and supports various programs
that teach children important life lessons about goal setting, planning
teamwork, and the value of community service. For more information about
QSP, log onto http://www.qsp.com.
The Reader's Digest Association, Inc. is a global publisher and direct
marketer of products that inform, entertain and inspire people of all ages
and cultures around the world. Global headquarters are located at
Pleasantville, New York. The company's website is http://www.rda.com.
CONTACT: Susan Russ
The Reader's Digest Association, Inc.
914-244-5488
SOURCE The Reader's Digest Association, Inc.
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Related links:
http://www.rd.com
http://www.qsp.com
CONTACT:
Susan Russ of The Reader's Digest
Association, Inc., +1-914-244-5488
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