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'Dressed to the Nines: 9 and 99 Year-olds Step into Free Shoes;' Shoe Carnival Kicks up its heels for 9.9.99

   SHOE CARNIVAL -- DRESSED TO THE NINES
Dressed to the nines. David Rozier of Orlando celebrates his 9th birthday and tries on his new shoes at Shoe Carnival during their 9.9.99 celebration. The company marked the historic date at locations around the country by giving away free shoes to children turning nine on 9.99.99. Contact: Steve Glum, 407-324-8689. (PRNewsFoto)[DM]
EVANSVILLE, IN USA
    EVANSVILLE, Ind., Sept. 9 /PRNewswire/ -- Shoe Carnival, Inc.
(Nasdaq: SCVL), "The World's Most Unusual Shoe Store," a leading retailer of
value-priced footwear and accessories, celebrated the historic date of
September 9, 1999, in a most unusual fashion:  by giving away free shoes.
    (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/19990909/FLTH002)
    Nine-year-old children and ninety-nine-year-old seniors all got to pick
out any pair of shoes they wanted from the more than 30,000 pairs of name
brand shoes in stores across the country.
    "The kids had a ball picking out their shoes," says Dave Kuhnlein, vice
president of marketing for Shoe Carnival.  "Believe it or not, some of them
even wear size 9."
    The massive shoe giveaway kicked-off the 99-hour "Sale of the Century,"
which offers shoppers $9.99 off any shoe purchase of $39.97 or more.
    Shoe Carnival offers an extensive collection of footwear, including
athletic and professional name brands for the budget-conscious family.
    Headquartered in Evansville, Indiana, Shoe Carnival is a chain of
129 footwear stores located in the Midwest and Mid-south.  Combining "value
pricing" with an entertaining store format, Shoe Carnival is a leading
retailer of name brand and private-label footwear for the entire family.
Shoe Carnival trades on the Nasdaq stock market under the symbol SCVL.  Visit
the web site at http://www.shoecarnival.com .


SOURCE Shoe Carnival, Inc.




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Related links:
  • http://www.shoecarnival.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/19990909/FLTH002 AP
    PhotoExpress Network: PRN1 PRN Photo Desk,
    888-776-6555 or 201-369-3467
    Company News On-Call:
  • http://www.prnewswire.com/comp/127183.html or fax,
    800-758-5804, ext. 127183
    CONTACT:
    Steve Glum of Maverick Marketing & PR,
    407-324-8689, or glumbie@aol.com , for Shoe Carnival, Inc.