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Limited Brands Reports October 2007 Sales

   Limited Brands logo. (PRNewsFoto/Limited Brands)

COLUMBUS, OH UNITED STATES
    COLUMBUS, Ohio, Nov. 8 /PRNewswire-FirstCall/ -- Limited Brands, Inc.
(NYSE: LTD) reported comparable store sales for the four weeks ended Nov.
3, 2007, decreased 6 percent compared to the four weeks ended Nov. 4, 2006.
The company reported net sales of $644.7 million for the four weeks ended
Nov. 3, 2007, compared to sales of $694.8 million for the four weeks ended
Oct. 28, 2006.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )
    The company reported a comparable store sales decrease of 3 percent for
the 13 weeks ended Nov. 3, 2007. Net sales were $1.923 billion compared to
net sales of $2.115 billion last year.
    The company reported a comparable store sales increase of 1 percent for
the 39 weeks ended Nov. 3, 2007. Net sales were $6.858 billion compared to
net sales of $6.646 billion last year.
    2007 net sales include Express sales through July 6, 2007, the closing
date of the sale of a majority interest to affiliates of Golden Gate
Capital, and Limited Stores sales through Aug. 3, 2007, the closing date of
the transfer of a majority interest to affiliates of Sun Capital Partners.
    To hear further commentary provided on Limited Brands' prerecorded
October sales message, call 1-800-337-6551, followed by the passcode LTD
(583), or log onto http://www.Limitedbrands.com for an audio replay. The company
will release third quarter earnings after the close of the market on
Tuesday, Nov. 20, and will hold its third quarter earnings conference call
at 9 a.m. EST on Wednesday, Nov. 21.
    ABOUT LIMITED BRANDS:
    Limited Brands, through Victoria's Secret, Bath & Body Works, C.O.
Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently
operates 2,921 specialty stores. The company's products are also available
online at http://www.VictoriasSecret.com, http://www.BathandBodyWorks.com and
http://www.LaSenza.com.
    Safe Harbor Statement Under the Private Securities Litigation Reform
Act of 1995
    The Company cautions that any forward-looking statements (as such term
is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release or the October sales call or made by the
Company or management of the Company involve risks and uncertainties and
are subject to change based on various important factors, many of which are
beyond our control. Accordingly, the Company's future performance and
financial results may differ materially from those expressed or implied in
any such forward- looking statements. Words such as "estimate," "project,"
"plan," "believe," "expect," "anticipate," "intend," "planned," "potential"
and similar expressions may identify forward-looking statements. The
following factors, among others, in some cases have affected and in the
future could affect the Company's financial performance and actual results
and could cause actual results to differ materially from those expressed or
implied in any forward- looking statements included in this press release
or the October sales call or otherwise made by the Company or management:
risks associated with general economic conditions, consumer confidence and
consumer spending patterns; the potential impact of national and
international security concerns on the retail environment, including any
possible military action, terrorist attacks or other hostilities; risks
associated with the seasonality of the Company's business; risks associated
with the highly competitive nature of the retail industry generally and the
segments in which we operate particularly; risks related to consumer
acceptance of the Company's products and the Company's ability to keep up
with fashion trends, develop new merchandise, launch new product lines
successfully, offer products at the appropriate price points and enhance
the Company's brand image; risks associated with the Company's ability to
retain, hire and train key personnel and management; risks associated with
the possible inability of the Company's manufacturers to deliver products
in a timely manner or meet quality standards; risks associated with the
Company's reliance on foreign sources of production, including risks
related to the disruption of imports by labor disputes, risks related to
political instability, risks associated with legal and regulatory matters,
risks related to duties, taxes, other charges and quotas on imports, risks
related to local business practices, potential delays or disruptions in
shipping and related pricing impacts and political issues and risks related
to currency and exchange rates; risks associated with the dependence on a
high volume of mall traffic and the possible lack of availability of
suitable store locations on appropriate terms; risks associated with labor
shortages or increased labor costs; risks associated with increases in the
costs of mailing, paper and printing; risks associated with our ability to
service any debt we incur from time to time as well as the requirements the
agreements related to such debt impose upon us; risks associated with the
Company's reliance on information technology, including risks related to
the implementation of new information technology and distribution systems,
including risks associated with our new Victoria's Secret Direct
distribution center; risks related to utilizing third parties to provide
information technology services; risks associated with severe weather
conditions, natural disasters or health hazards; risks associated with
rising energy costs; and risks associated with independent licensees. The
Company is not under any obligation and does not intend to make publicly
available any update or other revisions to any of the forward-looking
statements contained in this press release or the October sales call to
reflect circumstances existing after the date of this report or to reflect
the occurrence of future events even if experience or future events make it
clear that any expected results expressed or implied by those
forward-looking statements will not be realized.
                                LIMITED BRANDS
                                 OCTOBER 2007

    Comparable Store Sales Increase (Decrease):

                                            Third     Third  Year-to- Year-to-
                       October  October    Quarter   Quarter   Date     Date
                         2007    2006        2007     2006     2007     2006

    Victoria's
     Secret Stores       (7%)     14%        (4%)     17%       1%       12%
    La Senza(1)           3%        -        (2%)       -       2%         -
    Bath & Body Works    (6%)     14%        (3%)     15%      (1%)      10%
    Express(2)             -       1%          -       0%       6%       (3%)
    Limited Stores(3)      -      (4%)         -      (2%)      4%       (4%)
    Total Apparel          -       0%          -      (1%)      5%       (3%)
    Limited Brands       (6%)      9%        (3%)     10%       1%        7%

    (1) La Senza comparable store sales not included in total Limited Brands'
        comparable store sales as the business was acquired on Jan. 12, 2007.

    (2) Express comparable store sales through July 6, 2007, closing date of
        the sale of majority interest to affiliates of Golden Gate Capital.

    (3) Limited Stores comparable store sales through Aug. 3, 2007, closing
        date of the transfer of majority interest to affiliates of Sun Capital
        Partners.



    Total Sales (Millions):

                           Third         Third    Year-to-date  Year-to-date
                       Quarter 2007  Quarter 2006     2007          2006

    Victoria's
     Secret Stores         $ 734.9      $ 745.2    $ 2,426.5    $ 2,350.9
    Victoria's
     Secret Direct           225.0        242.7        965.7        923.6
    La Senza                 117.3            -        322.1            -
     Total Victoria's
      Secret             $ 1,077.2      $ 987.9    $ 3,714.3    $ 3,274.5
    Bath & Body Works      $ 430.0      $ 414.3    $ 1,413.9    $ 1,380.8

    Express(1)                   -      $ 409.8      $ 659.0    $ 1,159.4
    Limited Stores(2)            -        119.2        210.5        338.5
     Total Apparel               -      $ 529.0      $ 869.5    $ 1,497.9
     Total Other           $ 415.9      $ 183.8      $ 860.3      $ 492.7
    Limited Brands       $ 1,923.1    $ 2,115.0    $ 6,858.0    $ 6,645.9

    (1) Express net sales through July 6, 2007, closing date of the sale of
        majority interest to affiliates of Golden Gate Capital.

    (2) Limited Stores net sales through Aug. 3, 2007, closing date of the
        transfer of majority interest to affiliates of Sun Capital Partners.



    Total Stores:

                   Stores                                           Stores
                  Operating   Year-to-date    Express              Operating
                  at 2/3/07  Opened  Closed  Integration Disposed  at 11/3/07


    Victoria's
     Secret Stores    1,003    29    (13)         -         -        1,019
    La Senza            291    23     (4)         -         -          310
    Bath & Body
     Works            1,546    58    (14)         -         -        1,590

    Express Women       195     -    (16)       (58)     (121)           -
    Express Men          69     -    (16)         -       (53)           -
    Express Dual
     Gender             394     -     (4)        58      (448)           -
       Total Express    658     -    (36)         -      (622)           -
    Limited Stores      260     -    (13)         -      (247)           -
       Total Apparel    918     -    (49)         -      (869)           -
    Henri Bendel          2     -      -          -         -            2
    Diva London           6     -     (6)         -         -            -
    Total Limited
     Brands           3,766   110    (86)         -      (869)       2,921


SOURCE Limited Brands, Inc.




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Related links:
  • http://www.limitedbrands.com/
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Media, Tammy Roberts Myers, +1-614-415-7072,
    extcomm@limitedbrands.com, or Investors, Amie Preston,
    +1-614-415-6704, apreston@limitedbrands.com, both of Limited
    Brands, Inc.